Shanghai Chicmax Cosmetic Co (2145) Fair Value & Analysis
Consumer Defensive · HK · Market cap HK$10.9B
Fair value as of: Jul 5, 2026
From 26 valuation models · updated today
Fair value updated Jul 5, 2026 — revised from HK$92.51 to HK$48.39 (−47.7%) since Jul 2, 2026. Share price −24.9% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$25.44 – HK$99.97 · fair‑value band HK$36.41 – HK$156.80 · the HK$27.66 price screens below the HK$48.39 fair value. As of Jul 5, 2026.
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Shanghai Chicmax Cosmetic Co (2145) currently trades at HK$27.66, while our model-based Fair Value estimate is HK$48.39 — implying the stock looks roughly 74.9% undervalued today. We read business quality at 51/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Shanghai Chicmax Cosmetic Co generated revenue of HK$9.2B at a net margin of 12.0%. Revenue grew 54.1% year over year. It earns a return on equity of 45.2%. The balance sheet holds a net cash position of HK$177M. Fundamentals as of Jul 5, 2026
Our scenario range runs from HK$36.41 (bear case) to HK$156.80 (bull case); at HK$27.66, the current price sits below that range. The share trades about 73% below its 52-week high and 9% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -47% fair-value upside — at 75%, 2145 screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 5, 2026. TTM = trailing twelve months.
About the company
Shanghai Chicmax Cosmetic Co., Ltd., a multi-brand cosmetics company, engages in the research, development, manufacture, and sale of cosmetics in Mainland China and internationally. The company offers mass and premium skincare; maternity, childcare, and teenage skin care; washing and personal care; makeup; dermocosmetics; face masks; and haircare and toiletry products under the KANS, One Leaf, Baby Elephant, asanami, KYOCA, newpage, ARMIYO, and ATISER brands. It also provides enterprise management, property leasing, and transportation services. The company sells its products through online and offline channels to retailers and distributors. The company was formerly known as Shanghai Kaka Cosmetic Co., Ltd. and changed its name to Shanghai Chicmax Cosmetic Co., Ltd. in 2020. Shanghai Chicmax Cosmetic Co., Ltd. was founded in 2002 and is headquartered in Shanghai, the People's Republic of China.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shanghai Chicmax Cosmetic Co reported revenue of HK$9.2B in FY2025 versus HK$3.6B in FY2021, a compound +26.2%/yr. Reported net income was HK$1.1B in FY2025, compounding +34.3%/yr from FY2021.
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Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 5, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | 2,590 MXN | 108.66 MXN | -96% |
| L'Oréal S.A LRLCF | $450.56 | $209.17 | -54% |
| Unilever PLC UNLYF | $59.34 | $46.11 | -22% |
| Colgate-Palmolive Company CPA | €77.58 | €35.72 | -54% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,185 | ₹1,000 | -54% |
| Reckitt Benckiser Group RBGLY | $12.32 | $17.37 | +41% |
| Henkel AG HENOY | $20.52 | $20.98 | +2% |
| Kimberly-Clark Corporation KMBB34 | R$509.49 | R$335.39 | -34% |
| Kenvue Inc KVUE | $17.71 | $9.38 | -47% |
| Church & Dwight Co CHDC34 | R$488.56 | R$243.53 | -50% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.