Shanghai Chicmax Cosmetic Co (2145) Fair Value & Analysis
Consumer Defensive · HK · Market cap HK$10.9B
Fair value as of: Aug 13, 2026
From 26 valuation models · updated 6 days ago
Share price −17.2% over the past month.
A solid business, screening 106% undervalued on our models.
What matters now
- The price is below even our cautious bear case (HK$36.36). The market is more pessimistic than our downside scenario.
- The model range is unusually wide (HK$36.36 to HK$130.74). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid quality (67/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (4 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
44‑month range HK$18.66 – HK$99.97 · fair‑value band HK$36.36 – HK$130.74 · the HK$23.48 price screens below the HK$48.33 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Shanghai Chicmax Cosmetic Co (2145) currently trades at HK$23.48, while our model-based Fair Value estimate is HK$48.33, implying the stock looks roughly 105.8% undervalued today. The Quality Score stands at 67/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Shanghai Chicmax Cosmetic Co generated revenue of HK$9.2B at a net margin of 12.0%. Revenue grew 54.1% year over year. It earns a return on equity of 45.2%. The balance sheet holds a net cash position of HK$177M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$36.36 (bear case) to HK$130.74 (bull case); at HK$23.48, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 77% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -38% fair-value upside, at 106%, 2145 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings (HK$119.76) versus Asset-Based (HK$4.66). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 16
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shanghai Chicmax Cosmetic Co., Ltd., a multi-brand cosmetics company, engages in the research, development, manufacture, and sale of cosmetics in Mainland China and internationally.
Full company description
Shanghai Chicmax Cosmetic Co., Ltd., a multi-brand cosmetics company, engages in the research, development, manufacture, and sale of cosmetics in Mainland China and internationally. The company offers mass and premium skincare; maternity, childcare, and teenage skin care; washing and personal care; makeup; dermocosmetics; face masks; and haircare and toiletry products under the KANS, One Leaf, Baby Elephant, asanami, KYOCA, newpage, ARMIYO, and ATISER brands. It also provides enterprise management, property leasing, and transportation services. The company sells its products through online and offline channels to retailers and distributors. The company was formerly known as Shanghai Kaka Cosmetic Co., Ltd. and changed its name to Shanghai Chicmax Cosmetic Co., Ltd. in 2020. Shanghai Chicmax Cosmetic Co., Ltd. was founded in 2002 and is headquartered in Shanghai, the People's Republic of China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shanghai Chicmax Cosmetic Co reported revenue of HK$9.2B in FY2025 versus HK$3.6B in FY2021, a compound +26.2%/yr. Reported net income was HK$1.1B in FY2025, compounding +34.3%/yr from FY2021.
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Peer Group
Household & Personal Products · 248 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $144.26 | $108.16 | -25% |
| Unilever PLC ULN | 1,080 MXN | 973.58 MXN | -10% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,063 | ₹789.46 | -62% |
| Essity AB ESSITYA | kr 276.50 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹936.90 | ₹367.64 | -61% |
| Marico Limited MARICO | ₹841.55 | ₹233.05 | -72% |
| APR Co 278470 | 396,500 KRW | 137,521 KRW | -65% |
| Dabur India Limited DABUR | ₹411.25 | ₹175.59 | -57% |
| PT Unilever Indonesia Tbk UNVR | 1,760 IDR | 1,928 IDR | +10% |
| Amorepacific Corporation 090430 | 135,700 KRW | 84,785 KRW | -38% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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