ASTORY Co.Ltd (241840) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of ASTORY Co.Ltd KRW 1,295, price KRW 2,205, upside -41.3%, quality 38 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
ASTORY Co.,Ltd engages in broadcasting program production business in South Korea. The company produces drama and entertainment programs; and produces and sells broadcasting rights for drama contents. ASTORY Co.,Ltd was founded in 2004 and is headquartered in Seoul, South Korea.
Stock analysis
ASTORY Co.Ltd (241840) currently trades at 2,205 KRW, while our model-based Fair Value estimate is 1,295 KRW, 41.3% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: 854.64 KRW (bear) to 1,619 KRW (bull), the price of 2,205 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 38/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
ASTORY Co.Ltd reported revenue of 11.8B KRW in FY2025 versus 58.9B KRW in FY2021, a compound −33.1%/yr. Reported net income was −7.1B KRW in FY2025.
Key figures
Market cap 19.9B KRW (≈ $14.8M) · P/S ratio 1.18 · Net margin −60.3% · Return on equity −9.5% · Return on assets (EBIT) −0.7% · Operating margin −72.9% · Revenue (TTM) 16.8B KRW · Revenue growth (YoY) −10.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 76% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −3% fair-value upside, at −41%, 241840 screens richer than that median.
Fair Value models
Bear 854.64 KRWFair Value 1,295 KRWBull 1,619 KRW
Price 2,205 KRW · Upside -41.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−20.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−45.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−11.8%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.9%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−6.2% (2020) → −61.7% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 235 stocks
Beats the industry median on 0/6 measures
Overall it trails its industry peers.
Valuation
Quality Score38 · Bottom 25%
Fair Value upside−41.3% · Below median
Profitability
Return on assets−10.0% · Bottom 25%
Net margin (TTM)−27.9% · Bottom 25%
Operating margin (TTM)−72.9% · Bottom 25%
Growth and dividend
Revenue growth−10.8% · Bottom 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 34
FUTURE (revenue growth)0· sector 27
PAST (return on equity)0· sector 4
HEALTH (low debt)100· sector 96
DIVIDEND (yield)0· sector 49
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "ASTORY Co.Ltd Fair Value". https://www.fairvalue-calculator.com/stock/241840
Frequently asked questions
Is ASTORY Co.Ltd (241840) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 1,295 KRW versus a price of 2,205 KRW, about −41% upside (overvalued).
What is the fair value of 241840?
Our model-based fair value for ASTORY Co.Ltd is 1,295 KRW (as of Oct 3, 2026), built from audited fundamentals. The current price: 2,205 KRW.
What is the quality score of 241840?
ASTORY Co.Ltd has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for ASTORY Co.Ltd (241840)?
Our model-based price target is the fair value of 1,295 KRW (as of Oct 3, 2026) from 1 valuation models. Cautious scenario 854.64 KRW, optimistic scenario 1,619 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the ASTORY Co.Ltd stock forecast for 2026?
Our models put fair value at 1,295 KRW, about −41% upside versus a price of 2,205 KRW (overvalued). Cautious scenario 854.64 KRW, optimistic scenario 1,619 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of ASTORY Co.Ltd (241840)?
ASTORY Co.Ltd reported trailing-twelve-month revenue of about 16.8B KRW (latest available figure, as of Oct 3, 2026).
What is the intrinsic value of ASTORY Co.Ltd (241840)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For ASTORY Co.Ltd it is 1,295 KRW per share (as of Oct 3, 2026), against a price of 2,205 KRW. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is ASTORY Co.Ltd stock overvalued or undervalued in 2026?
As of Oct 3, 2026, 241840 trades above its calculated fair value: price 2,205 KRW, fair value 1,295 KRW, a gap of about −41% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 241840?
No. The price is what the market pays today (2,205 KRW); the fair value is what the company's own numbers justify (1,295 KRW). For ASTORY Co.Ltd the two are 910.09 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is ASTORY Co.Ltd worth?
The market values ASTORY Co.Ltd at about 19.9B KRW (market capitalisation, as of Oct 3, 2026). Per share that is 2,205 KRW; our models calculate a fair value of 1,295 KRW per share.
What do the bullish and bearish scenarios say about 241840?
Our models span a range for ASTORY Co.Ltd: cautious scenario 854.64 KRW, base 1,295 KRW, optimistic 1,619 KRW per share (as of Oct 3, 2026, price 2,205 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of ASTORY Co.Ltd (241840)?
Balance-sheet figures for ASTORY Co.Ltd (as of Oct 3, 2026): return on equity −9.5%. They feed the Quality Score of 38/100, which measures business quality independently of the share price.
How far is 241840 from its 52-week high?
ASTORY Co.Ltd trades at 2,205 KRW, about 76% below its 52-week high of 9,200 KRW and 7% above the low of 2,060 KRW (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of 1,295 KRW is for.
Which stocks are comparable to ASTORY Co.Ltd?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Warner Bros. Discovery, Inc, Live Nation Entertainment, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is ASTORY Co.Ltd stock attractive at the current price?
The data as of Oct 3, 2026: price 2,205 KRW, calculated fair value 1,295 KRW (−41%), Quality Score 38/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 241840 calculated?
We run ASTORY Co.Ltd through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1,295 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. ASTORY Co.Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of ASTORY Co.Ltd (241840)?
The closing price on Oct 2, 2026 was 2,205 KRW. Our model-based fair value is 1,295 KRW, about −41% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with ASTORY Co.Ltd right now?
The price sits above even our optimistic bull case (1,619 KRW). The favourable scenario is already priced in. Weak quality (38/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (854.64 KRW to 1,619 KRW) leaves room in how you read the outcome.
Key figures of ASTORY Co.Ltd
How large is the market capitalisation of ASTORY Co.Ltd (241840)?
The market capitalisation of ASTORY Co.Ltd is 19.9B KRW (≈ $14.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of ASTORY Co.Ltd (241840)?
The price-to-sales ratio of ASTORY Co.Ltd is 1.18 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of ASTORY Co.Ltd (241840)?
The net margin of ASTORY Co.Ltd is −60.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of ASTORY Co.Ltd (241840)?
The return on equity (ROE) of ASTORY Co.Ltd is −9.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of ASTORY Co.Ltd (241840)?
On an EBIT basis the return on assets of ASTORY Co.Ltd is −0.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of ASTORY Co.Ltd (241840)?
The operating margin of ASTORY Co.Ltd is −72.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at ASTORY Co.Ltd (241840)?
Revenue at ASTORY Co.Ltd is growing −10.8% versus a year earlier (3y avg −45.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at ASTORY Co.Ltd (241840)?
Earnings per share at ASTORY Co.Ltd are growing −22.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does ASTORY Co.Ltd (241840) generate?
The free cash flow of ASTORY Co.Ltd is −2.6B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does ASTORY Co.Ltd (241840) carry?
The net debt of ASTORY Co.Ltd is 6.8B KRW (fiscal year 2021). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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