ASTORY Co (241840) Fair Value & Analysis
Communication Services · KR · Market cap 27.9B KRW
Fair value as of: Jul 7, 2026
From 1 valuation models · updated today
Fair value updated Jul 7, 2026 — revised from 9,600 KRW to 1,295 KRW (−86.5%) since Jun 24, 2026. Share price −22.5% over the past month.
Price vs Fair Value (12 months)
12‑month range 2,060 KRW – 11,590 KRW · fair‑value band 854.64 KRW – 1,619 KRW · the 2,465 KRW price screens above the 1,295 KRW fair value. As of Jul 7, 2026.
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ASTORY Co (241840) currently trades at 2,465 KRW, while our model-based Fair Value estimate is 1,295 KRW — implying the stock looks roughly 47.5% overvalued today. We read business quality at 32/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
Over the trailing twelve months, ASTORY Co generated revenue of 34.2B KRW at a net margin of -16.3%. It earns a return on equity of -14.2%. Net debt stands at 6.8B KRW. Fundamentals as of Jul 7, 2026
Our scenario range runs from 854.64 KRW (bear case) to 1,619 KRW (bull case); at 2,465 KRW, the current price sits above that range. The share trades about 79% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -40% fair-value upside — at -47%, 241840 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 7, 2026. TTM = trailing twelve months.
About the company
ASTORY Co.,Ltd engages in broadcasting program production business in South Korea. The company produces drama and entertainment programs; and produces and sells broadcasting rights for drama contents. ASTORY Co.,Ltd was founded in 2004 and is headquartered in Seoul, South Korea.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
ASTORY Co reported revenue of 11.8B KRW in FY2025 versus 58.9B KRW in FY2021, a compound −33.1%/yr. Reported net income was −7.1B KRW in FY2025.
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Similar stocks
10 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Netflix, Inc NFC | €71.41 | €43.05 | -40% |
| The Walt Disney Company DIS | C$11.30 | C$10.79 | -5% |
| Warner Bros. Discovery, Inc WBD | $26.24 | $9.57 | -64% |
| Universal Music Group UMG | €17.83 | €13.64 | -23% |
| TKO Group TKO | $202.70 | $123.58 | -39% |
| Live Nation Entertainment, Inc LYV | $170.56 | $46.89 | -73% |
| Fox Corporation FOXA | $49.39 | $75.09 | +52% |
| News Corporation NWS | A$41.34 | A$20.43 | -51% |
| Empresas Cablevisión, S.A. CABLECPO | 55.00 MXN | 4.93 MXN | -91% |
| HYBE Co 352820 | 213,000 KRW | 32,248 KRW | -85% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.