HYBE Co. Ltd (352820) fair value: what the stock is really worth
As of Oct 29, 2026: fair value (intrinsic value) of HYBE Co. Ltd stock KRW 31,791, price KRW 158,000, upside -79.9%, quality 45 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 29, 2026.
How to read this chart
60‑month range 108,914 KRW – 411,783 KRW · fair‑value band 16,647 KRW – 71,348 KRW · the 158,000 KRW price screens above the 31,791 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 29, 2026.
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HYBE Co., Ltd. engages in the music production, publishing, and artist development and management businesses.
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It is also involved in the video content, IP, games, e-commerce, management agency, education, application software development and supply, goods dealership, system software development, and content activities.
The company was formerly known as Big Hit Entertainment Co., Ltd. HYBE Co., Ltd. was founded in 2005 and is headquartered in Seoul, South Korea.
Stock analysis
HYBE Co. Ltd (352820) currently trades at 158,000 KRW, while our model-based Fair Value estimate is 31,791 KRW, 79.9% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 31,791 KRW per share, and 0 of the 11 models we run sit above the 158,000 KRW price.
Bear case: the Asset-Based group reads lowest at 3,198 KRW, and 11 of the 11 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 16,647 KRW (bear) to 71,348 KRW (bull), the price of 158,000 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 45/100 (below-average quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
HYBE Co. Ltd reported revenue of 2.6T KRW in FY2025 versus 1.3T KRW in FY2021, a compound +20.5%/yr. Reported net income was −237B KRW in FY2025.
Key figures
Market cap 6.7T KRW (≈ $5.0B) Mid · P/S ratio 2.09 · EPS (TTM) −8,768 KRW · Dividend yield 0.3% · Net margin −10.4% · Return on equity −10.3% · Return on assets (EBIT) 3.7% · Operating margin 11.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (low confidence).
What moves the price
The share trades about 61% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −8% fair-value upside, at −80%, 352820 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (3,198 KRW to 74,995 KRW). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear16,647 KRWFair Value 31,791 KRWBull71,348 KRW
Price 158,000 KRW · Upside -79.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.2%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+36.4%
’18
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
17.2% (2019) → 8.2% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+50.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +46.9% a year for the price and +1.8% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 228 stocks
Beats the industry median on 2/12 measures
Overall it trails its industry peers.
Valuation
Quality Score45 · Below median
Fair Value upside−79.9% · Bottom 25%
Profitability
Return on assets−4.3% · Bottom 25%
Net margin (12 months)−10.4% · Bottom 25%
Operating margin (12 months)11.6% · Above median
Growth and dividend
Revenue growth (quarter YoY)105.5% · Top 25%
Dividend yield (12 months)0.3% · Bottom 25%
Balance sheet
Debt / equity0.26× · Above median
Valuation Multiplesvs Entertainment median · lower = cheaper
P/B2.06× · Pricier than median
P/S (12 months)1.87× · Pricier than median
Price / free cash flow145.0× · Priciest 25%
EV/EBITDA89.0× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 38
FUTURE (revenue growth)100· sector 29
PAST (return on equity)0· sector 5
HEALTH (low debt)87· sector 96
DIVIDEND (yield)6· sector 46
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is HYBE Co. Ltd (352820) overvalued or undervalued?
As of Oct 29, 2026, our model estimates a fair value of 31,791 KRW versus a price of 158,000 KRW, about −80% upside (overvalued).
What is the fair value of 352820?
Our model-based fair value for HYBE Co. Ltd is 31,791 KRW (as of Oct 29, 2026), built from audited fundamentals. The current price: 158,000 KRW.
What is the quality score of 352820?
HYBE Co. Ltd has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for HYBE Co. Ltd (352820)?
Our model-based price target is the fair value of 31,791 KRW (as of Oct 29, 2026) from 11 valuation models. Cautious scenario 16,647 KRW, optimistic scenario 71,348 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the HYBE Co. Ltd stock forecast for 2026?
Our models put fair value at 31,791 KRW, about −80% upside versus a price of 158,000 KRW (overvalued). Cautious scenario 16,647 KRW, optimistic scenario 71,348 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of HYBE Co. Ltd (352820)?
HYBE Co. Ltd reported trailing-twelve-month revenue of about 3.6T KRW (latest available figure, as of Oct 29, 2026).
Does HYBE Co. Ltd pay a dividend?
HYBE Co. Ltd currently shows a dividend yield of 0.32% relative to its recent price (as of Oct 29, 2026).
What growth is priced into HYBE Co. Ltd (352820)?
For today's price to be fair in a discounted-cash-flow model, HYBE Co. Ltd would have to grow free cash flow by +50.0 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +27.2 % per year. As of Oct 29, 2026.
What discount rate (WACC) does the fair value of 352820 use?
Our models discount HYBE Co. Ltd at 9.8 %: a base by market capitalisation (mid), damped by beta 0.85, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For HYBE Co. Ltd that is +50.0 % per year a year over ten years, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has HYBE Co. Ltd (352820) delivered so far?
Over the past 5 years revenue at HYBE Co. Ltd grew +27.2 % a year. The price currently implies +50.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of HYBE Co. Ltd (352820) growing?
The median revenue growth in the sector is +3.7 % a year. That is the yardstick for the growth priced into HYBE Co. Ltd (+50.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of HYBE Co. Ltd (352820)?
The free-cash-flow yield on the price is 0.71 %: that much free cash flow HYBE Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of HYBE Co. Ltd (352820)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For HYBE Co. Ltd it is 31,791 KRW per share (as of Oct 29, 2026), against a price of 158,000 KRW. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).
Is HYBE Co. Ltd stock overvalued or undervalued in 2026?
As of Oct 29, 2026, 352820 trades above its calculated fair value: price 158,000 KRW, fair value 31,791 KRW, a gap of about −80% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 352820?
No. The price is what the market pays today (158,000 KRW); the fair value is what the company's own numbers justify (31,791 KRW). For HYBE Co. Ltd the two are 126,209 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is HYBE Co. Ltd worth?
The market values HYBE Co. Ltd at about 6.7T KRW (market capitalisation, as of Oct 29, 2026). Per share that is 158,000 KRW; our models calculate a fair value of 31,791 KRW per share.
What do the bullish and bearish scenarios say about 352820?
Our models span a range for HYBE Co. Ltd: cautious scenario 16,647 KRW, base 31,791 KRW, optimistic 71,348 KRW per share (as of Oct 29, 2026, price 158,000 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of HYBE Co. Ltd (352820)?
Balance-sheet figures for HYBE Co. Ltd (as of Oct 29, 2026): return on equity −10.3%, debt of 0.26 per unit of equity. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is 352820 from its 52-week high?
HYBE Co. Ltd trades at 158,000 KRW, about 61% below its 52-week high of 403,928 KRW and 2% above the low of 155,300 KRW (as of Oct 29, 2026). Distance from the high says nothing about value: that is what the fair value of 31,791 KRW is for.
Which stocks are comparable to HYBE Co. Ltd?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Live Nation Entertainment, Inc, TKO Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is HYBE Co. Ltd stock attractive at the current price?
The data as of Oct 29, 2026: price 158,000 KRW, calculated fair value 31,791 KRW (−80%), Quality Score 45/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 352820 calculated?
We run HYBE Co. Ltd through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 31,791 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. HYBE Co. Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of HYBE Co. Ltd (352820)?
The closing price on Oct 29, 2026 was 158,000 KRW. Our model-based fair value is 31,791 KRW, about −80% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with HYBE Co. Ltd right now?
The price sits above even our optimistic bull case (71,348 KRW). The favourable scenario is already priced in. The model range is unusually wide (16,647 KRW to 71,348 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (45/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of HYBE Co. Ltd
How large is the market capitalisation of HYBE Co. Ltd (352820)?
The market capitalisation of HYBE Co. Ltd is 6.7T KRW (≈ $5.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of HYBE Co. Ltd (352820)?
The price-to-sales ratio of HYBE Co. Ltd is 2.09 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of HYBE Co. Ltd (352820)?
Earnings per share at HYBE Co. Ltd are −8,768 KRW. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of HYBE Co. Ltd (352820)?
The dividend yield of HYBE Co. Ltd is 0.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of HYBE Co. Ltd (352820)?
The net margin of HYBE Co. Ltd is −10.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of HYBE Co. Ltd (352820)?
The return on equity (ROE) of HYBE Co. Ltd is −10.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of HYBE Co. Ltd (352820)?
On an EBIT basis the return on assets of HYBE Co. Ltd is 3.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of HYBE Co. Ltd (352820)?
The operating margin of HYBE Co. Ltd is 11.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at HYBE Co. Ltd (352820)?
Revenue at HYBE Co. Ltd is growing +106% versus a year earlier (3y avg +14.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at HYBE Co. Ltd (352820)?
Earnings per share at HYBE Co. Ltd are growing +451% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does HYBE Co. Ltd (352820) carry?
The net debt of HYBE Co. Ltd is 325B KRW (fiscal year 2025, ≈ 7.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Oct 29, 2026