HYBE Co. Ltd (352820) fair value: what the stock is really worth
We calculate from audited financials what HYBE Co. Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
Structural break:
The valuation model sees a lasting decline in earnings power for this stock, the confidence band is broken. Treat the target with caution.
Weakest SetupStrongly overvalued and low quality.
!Fair value 24,916 KRW · Strongly overvalued (−86%)
!Quality 44/100
!Mixed Growth(revenue 5y +27.2 %/yr)
!Loss-making · -16.0% net margin (TTM)
✓Low debt · generates free cash flow
·0.29% dividend yield
!Trails peers(2/10)
!Narrow moat13/100
!Insider activity40/100
!Evidence only low, so the estimate is less certain
!The models disagree: range 10,444 KRW to 60,653 KRW
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HYBE Co., Ltd. engages in the music production, publishing, and artist development and management businesses. It is also involved in the video content, IP, games, e-commerce, management agency, education, application software development and supply, goods dealership, system software development, and content activities.
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HYBE Co., Ltd. engages in the music production, publishing, and artist development and management businesses. It is also involved in the video content, IP, games, e-commerce, management agency, education, application software development and supply, goods dealership, system software development, and content activities. The company was formerly known as Big Hit Entertainment Co., Ltd. HYBE Co., Ltd. was founded in 2005 and is headquartered in Seoul, South Korea.
Stock analysis
HYBE Co. Ltd (352820) currently trades at 173,000 KRW, while our model-based Fair Value estimate is 24,916 KRW, implying the stock looks roughly 594.4% overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 51,269 KRW per share, and 0 of the 11 models we run sit above the 173,000 KRW price.
Bear case: the Multiples group reads lowest at 10,914 KRW, and 11 of the 11 models stay below the price. Evidence for this calculation is low.
Scenario range: 10,444 KRW (bear) to 60,653 KRW (bull), the price of 173,000 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
HYBE Co. Ltd reported revenue of 2.6T KRW in FY2025 versus 1.3T KRW in FY2021, a compound +20.5%/yr. Reported net income was −237B KRW in FY2025.
Key figures
Market cap 8.6T KRW (≈ $6.0B) · P/S ratio 3.03 · Dividend yield 0.3% · Net margin −9.0% · Return on equity −13.0% · Return on assets (EBIT) 3.7% · Operating margin −28.2% · Revenue (TTM) 2.8T KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 57% below its 52-week high, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −23% fair-value upside, at −86%, 352820 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (7,438 KRW to 76,495 KRW). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear 10,444 KRWFair Value 24,916 KRWBull 60,653 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.2%
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+36.4%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
18.3% (2020) → 1.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+50.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.4%
Yearly sales growth analysts expect, extended to five years.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 265 stocks
Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation
Quality Score44 · Below median
Profitability
Return on assets−2% · Below median
Net margin (TTM)−16% · Below median
Operating margin (TTM)−28% · Bottom 25%
Growth and dividend
Revenue growth40% · Top 25%
Dividend yield (TTM)0.3% · Bottom 25%
Balance sheet
Debt / equity0.26× · Above median
Valuation Multiplesvs Entertainment median · lower = cheaper
P/FCF0.1× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 21
FUTURE (revenue growth)100· sector 10
PAST (return on equity)0· sector 0
HEALTH (low debt)87· sector 98
DIVIDEND (yield)6· sector 43
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is HYBE Co. Ltd (352820) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of 24,916 KRW versus a price of 173,000 KRW, about −86% upside (overvalued).
What is the fair value of 352820?
Our model-based fair value for HYBE Co. Ltd is 24,916 KRW (as of Sep 13, 2026), built from audited fundamentals. The current price: 173,000 KRW.
What is the quality score of 352820?
HYBE Co. Ltd has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for HYBE Co. Ltd (352820)?
Our model-based price target is the fair value of 24,916 KRW (as of Sep 13, 2026) from 13 valuation models. Cautious scenario 10,444 KRW, optimistic scenario 60,653 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the HYBE Co. Ltd stock forecast for 2026?
Our models put fair value at 24,916 KRW, about −86% upside versus a price of 173,000 KRW (overvalued). Cautious scenario 10,444 KRW, optimistic scenario 60,653 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of HYBE Co. Ltd (352820)?
HYBE Co. Ltd reported trailing-twelve-month revenue of about 2.8T KRW (latest available figure, as of Sep 13, 2026).
Does HYBE Co. Ltd pay a dividend?
HYBE Co. Ltd currently shows a dividend yield of about 0.29% relative to its recent price (as of Sep 13, 2026).
What growth is priced into HYBE Co. Ltd (352820)?
For today's price to be fair in a discounted-cash-flow model, HYBE Co. Ltd would have to grow free cash flow by +50.9 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +27.2 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of 352820 use?
Our models discount HYBE Co. Ltd at 9.5 %: a base by market capitalisation (mid), damped by beta 0.75, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For HYBE Co. Ltd that is +50.9 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has HYBE Co. Ltd (352820) delivered so far?
Over the past 5 years revenue at HYBE Co. Ltd grew +27.2 % a year. The price currently implies +50.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of HYBE Co. Ltd (352820) growing?
The median revenue growth in the sector is +1.9 % a year. That is the yardstick for the growth priced into HYBE Co. Ltd (+50.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of HYBE Co. Ltd (352820)?
The free-cash-flow yield on the price is 0.65 %: that much free cash flow HYBE Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of HYBE Co. Ltd (352820)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For HYBE Co. Ltd it is 24,916 KRW per share (as of Sep 13, 2026), against a price of 173,000 KRW. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is HYBE Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 352820 trades above its calculated fair value: price 173,000 KRW, fair value 24,916 KRW, a gap of about −86% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 352820?
No. The price is what the market pays today (173,000 KRW); the fair value is what the company's own numbers justify (24,916 KRW). For HYBE Co. Ltd the two are 148,084 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is HYBE Co. Ltd worth?
The market values HYBE Co. Ltd at about 8.6T KRW (market capitalisation, as of Sep 13, 2026). Per share that is 173,000 KRW; our models calculate a fair value of 24,916 KRW per share.
What do the bullish and bearish scenarios say about 352820?
Our models span a range for HYBE Co. Ltd: cautious scenario 10,444 KRW, base 24,916 KRW, optimistic 60,653 KRW per share (as of Sep 13, 2026, price 173,000 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of HYBE Co. Ltd (352820)?
Balance-sheet figures for HYBE Co. Ltd (as of Sep 13, 2026): return on equity −13.0%, debt of 0.26 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is 352820 from its 52-week high?
HYBE Co. Ltd trades at 173,000 KRW, about 57% below its 52-week high of 404,926 KRW (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of 24,916 KRW is for.
Which stocks are comparable to HYBE Co. Ltd?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Warner Bros. Discovery, Inc, Live Nation Entertainment, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is HYBE Co. Ltd stock attractive at the current price?
The data as of Sep 13, 2026: price 173,000 KRW, calculated fair value 24,916 KRW (−86%), Quality Score 44/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 352820 calculated?
We run HYBE Co. Ltd through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 24,916 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. HYBE Co. Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with HYBE Co. Ltd right now?
The price sits above even our optimistic bull case (60,653 KRW). The favourable scenario is already priced in. Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide (10,444 KRW to 60,653 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of HYBE Co. Ltd
How large is the market capitalisation of HYBE Co. Ltd (352820)?
The market capitalisation of HYBE Co. Ltd is 8.6T KRW (≈ $6.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of HYBE Co. Ltd (352820)?
The price-to-sales ratio of HYBE Co. Ltd is 3.03 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of HYBE Co. Ltd (352820)?
The dividend yield of HYBE Co. Ltd is 0.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of HYBE Co. Ltd (352820)?
The net margin of HYBE Co. Ltd is −9.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of HYBE Co. Ltd (352820)?
The return on equity (ROE) of HYBE Co. Ltd is −13.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of HYBE Co. Ltd (352820)?
On an EBIT basis the return on assets of HYBE Co. Ltd is 3.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of HYBE Co. Ltd (352820)?
The operating margin of HYBE Co. Ltd is −28.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at HYBE Co. Ltd (352820)?
Revenue at HYBE Co. Ltd is growing +39.5% versus a year earlier (3y avg +14.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at HYBE Co. Ltd (352820)?
Earnings per share at HYBE Co. Ltd are growing +24.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does HYBE Co. Ltd (352820) carry?
The net debt of HYBE Co. Ltd is 325B KRW (fiscal year 2025, ≈ 7.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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