HYBE Co (352820) Fair Value & Analysis
Communication Services · KR · Market cap 8.9T KRW
Analysis
HYBE Co (352820) currently trades at 195,100 KRW, while our model-based Fair Value estimate is 47,595 KRW — implying the stock looks roughly 75.6% overvalued today. We read business quality at 87/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
About the company
HYBE Co., Ltd. engages in the music production, publishing, and artist development and management businesses. It is also involved in the video content, IP, games, e-commerce, management agency, education, application software development and supply, goods dealership, system software development, and content activities. The company was formerly known as Big Hit Entertainment Co., Ltd. HYBE Co., Ltd. was founded in 2005 and is headquartered in Seoul, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.