2486 (2486) Fair Value & Analysis

Communication Services · Market cap HK$350M

2 2486 2486 · HK

PriceHK$3.09

Fair ValueHK$4.54

Upside+46.9%

Quality56/100

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Evidence: High Range HK$3.44 – HK$5.75

Fair value as of: Jul 2, 2026

From 26 valuation models · updated today

Share price −45.1% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$3.09 – HK$11.71 · fair‑value band HK$3.44 – HK$5.75 · the HK$3.09 price screens below the HK$4.54 fair value. As of Jul 2, 2026.

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Analysis

2486 (2486) currently trades at HK$3.09, while our model-based Fair Value estimate is HK$4.54 — implying the stock looks roughly 46.9% undervalued today. We read business quality at 56/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 2486 generated revenue of HK$2.0B at a net margin of 1.1%. Revenue declined 43.7% year over year. It earns a return on equity of 5.1%. Net debt stands at HK$34.5M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$2.0B

Revenue growth (YoY) -43.7%

Net margin 1.1%

Return on equity 5.1%

Free cash flow HK$42.5M FY2025

P/E ratio 14.0

More key figures

Operating margin 6.5%

EPS growth (YoY) -6.0%

Net debt HK$34.5M FY2021

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

2486 reported revenue of HK$2.0B in FY2025 versus HK$416M in FY2021, a compound +48.6%/yr. Reported net income was HK$22.4M in FY2025, compounding −21.4%/yr from FY2021.

Revenue +48.6%/yr

FY21 HK$416M

FY22 HK$618M

FY23 HK$726M

FY24 HK$1.0B

FY25 HK$2.0B

Net income −21.4%/yr

FY21 HK$58.7M

FY22 HK$52.7M

FY23 HK$11.5M

FY24 HK$13.0M

FY25 HK$22.4M

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Similar stocks

6 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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AppLovin Corporation APP	$469.39	$253.58	-46%
Publicis Groupe S.A PGPEF	$103.00	$167.37	+62%
Omnicom Group OMC	$75.22	$147.93	+97%
Focus Media Information Technology Co 002027	¥5.39	¥4.08	-24%
The Trade Desk, Inc TT8	€15.65	€31.40	+101%
BlueFocus Intelligent Communications Group 300058	¥16.02	¥2.28	-86%

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Frequently asked questions

Is 2486 (2486) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$4.54 versus a price of HK$3.09 — about +47% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 2486?

Our model-based fair value for 2486 is HK$4.54 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$3.09.

What is the quality score of 2486?

2486 has a Quality Score of 56/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 2486 (2486)?

2486 reported trailing-twelve-month revenue of about HK$2.0B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 2486?

The net profit margin of 2486 is about 1.1%, meaning it keeps roughly 1.1% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.