BlueFocus Intelligent Communications Group (300058) Fair Value & Analysis
Communication Services · CN · Market cap 49.6B CNY
Fair value as of: Jul 13, 2026
From 25 valuation models · updated 28 days ago
Share price +27.4% over the past month.
Below-average quality, and screening another 92% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥1.46). The favourable scenario is already priced in.
- Solid but not exceptional quality (45/100) and above fair value, neither a clear bargain nor a standout compounder.
- The models converge in a tight band (¥1.28 to ¥1.46), unusually little disagreement for a valuation.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 13, 2026.
How to read this chart
60‑month range ¥3.13 – ¥23.38 · fair‑value band ¥1.28 – ¥1.46 · the ¥15.88 price screens above the ¥1.28 fair value. Dashed = 300-day average. As of Jul 13, 2026.
Analysis
BlueFocus Intelligent Communications Group (300058) currently trades at ¥15.88, while our model-based Fair Value estimate is ¥1.28, implying the stock looks roughly 92.0% overvalued today. The Quality Score stands at 45/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, BlueFocus Intelligent Communications Group generated revenue of 73.2B CNY at a net margin of 0.4%. Revenue grew 31.9% year over year. It earns a return on equity of 3.3%. The balance sheet holds a net cash position of 2.3B CNY. Fundamentals as of Jul 13, 2026
Our scenario range runs from ¥1.28 (bear case) to ¥1.46 (bull case); at ¥15.88, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 35% below its 52-week high and 161% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -92%, 300058 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Growth DCF (¥6.34) versus Dividend Discount (¥0.3400). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 48 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
BlueFocus Intelligent Communications Group Co., Ltd. operates as a marketing technology company in China and internationally. It offers overseas marketing services, such as global localization services, integrated marketing creative, digital media placement in channels, overseas media PR, full-cycle game driver, and global influencer and affiliate marketing.
Full company description
BlueFocus Intelligent Communications Group Co., Ltd. operates as a marketing technology company in China and internationally. It offers overseas marketing services, such as global localization services, integrated marketing creative, digital media placement in channels, overseas media PR, full-cycle game driver, and global influencer and affiliate marketing. The company also provides digital advertising, including advertisement launches and placement, media agency, creative production, and effect optimization; and digital marketing services comprising content creative, event management, CRM service, and sales promotion solution. In addition, it offers metaverse strategy planning, virtual production execution, and long-term operation services, as well as implementation of technologies and application scenarios. Further, the company develops human IPs under the Su Xiaomei and K brand name; a digital collection platform under the MEME name; Uniblue, a virtual marketing space; and LiveSmart Studio, AI Beings Clone, and NFT-as-a-Service. It serves automotive, consumer goods, hi-tech, internet and gaming, and financial and other industries. The company was formerly known as BlueFocus Communication Group Co., Ltd. and changed its name to BlueFocus Intelligent Communications Group Co., Ltd. in June 2018. BlueFocus Intelligent Communications Group Co., Ltd. was founded in 1996 and is headquartered in Beijing, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
BlueFocus Intelligent Communications Group reported revenue of ¥68.7B in FY2025 versus ¥40.1B in FY2021, a compound +14.4%/yr. Reported net income was ¥225M in FY2025, compounding −19.0%/yr from FY2021.
300058 screens 92% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Magnite, Inc MGNI | $19.91 | $17.17 | -14% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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