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Focus Media Information Technology Co (002027) Fair Value & Analysis

Communication Services · CN · Market cap 72.2B CNY

FM Focus Media Information Technology Co 002027 · SHE
Price¥5.14
Fair Value¥4.08
Upside-20.6%
Quality70/100
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Weak Growth
Highly profitable · 28.1% net margin
Low debt · generates free cash flow
6.67% dividend yield
Ranks above peers (9/15)
Wide moat 87/100
Evidence: High Range ¥3.06 – ¥5.10 Share as image

Fair value as of: Jul 17, 2026

From 26 valuation models · updated 21 days ago

Share price +7.8% over the past month.

A solid business, but screening 21% overvalued on our models.

What matters now

  • A high-quality business (quality 70/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
  • Our model range runs from ¥3.06 (bear) to ¥5.10 (bull), base ¥4.08. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 70/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

¥8.64 ¥3.60 Fair Value ¥4.08 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

60‑month range ¥3.60 – ¥8.64 · fair‑value band ¥3.06 – ¥5.10 · the ¥5.14 price screens above the ¥4.08 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.

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Analysis

Focus Media Information Technology Co (002027) currently trades at ¥5.14, while our model-based Fair Value estimate is ¥4.08, implying the stock looks roughly 20.6% overvalued today. We read business quality at 70/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Focus Media Information Technology Co generated revenue of 12.8B CNY at a net margin of 28.1%. Revenue grew 2.0% year over year. It earns a return on equity of 20.8%. The balance sheet holds a net cash position of 2.6B CNY. Fundamentals as of Jul 17, 2026

Our scenario range runs from ¥3.06 (bear case) to ¥5.10 (bull case); at ¥5.14, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 40% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -21%, 002027 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥6.42 ¥10.96 ¥18.58 80
Residual Income ¥1.26 ¥1.52 ¥3.66 76
Rev-Margin DCF ¥3.26 ¥4.73 ¥6.40 74
All 26 models by family
DCF Models
FCF DCF ¥6.45 ¥11.35 ¥19.79 38
Owner Earnings ¥5.09 ¥8.92 ¥15.52 31
5Y Revenue Exit ¥3.26 ¥4.71 ¥6.52 39
5Y EBITDA Exit ¥5.90 ¥10.11 ¥15.32 41
5Y P/E Exit ¥4.14 ¥6.49 ¥9.11 38
10Y Revenue Exit ¥4.24 ¥5.95 ¥8.33 36
10Y EBITDA Exit ¥6.04 ¥9.89 ¥15.64 37
10Y P/E Exit ¥4.87 ¥7.26 ¥10.48 35
Earnings-Based
Graham-Dodd ¥1.39 ¥6.26 ¥8.58 54
Lynch FV ¥1.63 ¥2.33 ¥3.03 50
PEG = 1.0 ¥1.63 ¥2.33 ¥3.03 46
EPV ¥3.55 ¥4.10 ¥4.59 59
Dividend Discount
Gordon GGM ¥3.48 ¥7.24 ¥11.48 70
DDM Multi-Stage ¥3.48 ¥6.10 ¥7.60 61
Multiples
P/E Multiple ¥3.06 ¥4.08 ¥5.10 63
P/S Multiple ¥1.66 ¥2.21 ¥2.76 58
P/B Multiple ¥2.22 ¥2.96 ¥3.70 55
EV/EBIT ¥5.84 ¥7.72 ¥9.59 53
EV/EBITDA ¥6.12 ¥8.09 ¥10.05 54
EV/Revenue ¥1.77 ¥2.43 ¥3.09 43
Asset-Based
NCAV (Graham) ¥0.4900 ¥0.6600 ¥0.9900 50
Growth DCF
Growth DCF ¥6.42 ¥10.96 ¥18.58 80
Rev-Margin DCF ¥3.26 ¥4.73 ¥6.40 74
Economic Profit
Residual Income ¥1.26 ¥1.52 ¥3.66 76
ROIC Compounder ¥3.86 ¥4.87 ¥6.03 72
Growth Earnings
Growth-Adj P/E ¥2.58 ¥3.68 ¥4.79 68

Widest divergence: DCF Models (¥7.26) versus Asset-Based (¥0.6600). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 12.8B CNY
Revenue growth (YoY) +2.0%
Net margin 28.1%
Return on equity 20.8%
Free cash flow 7.1B CNY FY2025
P/E ratio 20.0
More key figures
Operating margin 44.6%
EPS (TTM) ¥0.2500
Dividend yield 6.7%
EPS growth (YoY) +57.6%
Net cash 2.6B CNY FY2024

Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 70/100

Of which business quality 83 · Market factors (momentum, volatility) 31

Profitability 75
Margins and returns on capital today
Quality Growth 48
Are margins and returns improving?
Cashflow 100
Earnings quality: real cash, not paper profit
Fin. Strength 91
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 79
Calm price path (market factor)
Momentum 11
Price trend over the last 3–12 months (market factor)
52W Momentum 12
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Focus Media Information Technology Co., Ltd. engages in the development and operation of outdoor advertising in the life circle media in China. It offers LCD TV display network, digital frame network, poster frame network, and movie theater ad network services. Focus Media Information Technology Co., Ltd. was formerly known as Hedy Holdings Co., Ltd.

Full company description

Focus Media Information Technology Co., Ltd. engages in the development and operation of outdoor advertising in the life circle media in China. It offers LCD TV display network, digital frame network, poster frame network, and movie theater ad network services. Focus Media Information Technology Co., Ltd. was formerly known as Hedy Holdings Co., Ltd. The company was founded in 1997 and is headquartered in Shanghai, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Focus Media Information Technology Co reported revenue of ¥12.8B in FY2025 versus ¥14.8B in FY2021, a compound −3.7%/yr. Reported net income was ¥2.9B in FY2025, compounding −16.5%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
12.8B CNY
Latest YoY
+4.0%
Avg. growth/yr (3Y)
+10.6%
Avg. growth/yr (5Y)
+1.1%
Avg. growth/yr (24Y)
+11.9%
Revenue −3.7%/yr
FY21 ¥14.8B
FY22 ¥9.4B
FY23 ¥11.9B
FY24 ¥12.3B
FY25 ¥12.8B
Net income −16.5%/yr
FY21 ¥6.1B
FY22 ¥2.8B
FY23 ¥4.8B
FY24 ¥5.2B
FY25 ¥2.9B

002027 screens 21% overvalued. Compare with AppLovin Corporation →

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Cite: Fair Value Calculator (2026). "Focus Media Information Technology Co Fair Value". https://www.fairvalue-calculator.com/stock/002027

Peer Group

Advertising Agencies · 200 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 70 · Top 25%
Fair Value upside −21% · Below median
Return on equity (TTM) 21% · Top 25%
Return on assets 16% · Top 25%
Net margin (TTM) 28% · Top 25%
Operating margin (TTM) 45% · Top 25%
Revenue growth 2% · Above median
Dividend yield (TTM) 6.7% · Top 25%
Debt / equity 0.00× · Lower than median

Valuation Multiples vs Advertising Agencies median · lower = cheaper

P/E (TTM) 20.0× · Pricier than median
P/B 5.07× · Pricier than 75% of peers
P/S (TTM) 5.63× · Pricier than 75% of peers
P/FCF 1.5× · Cheaper than median
EV/EBITDA 11.5× · Pricier than median
PEG 4.38× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 6 · sector 19
FUTURE 10 · sector 9
PAST 83 · sector 8
HEALTH 100 · sector 98
DIVIDEND 100 · sector 66

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).

Stock Price Fair Value vs Fair Value
AppLovin Corporation APP $506.98 $181.37 -64%
Publicis Groupe S.A PUB €87.16 €146.36 +68%
Omnicom Group OMC $80.75 $99.84 +24%
The Trade Desk, Inc TTD $19.37 $20.76 +7%
BlueFocus Intelligent Communications Group 300058 ¥13.81 ¥1.50 -89%
JCDecaux SE DEC €21.28 €20.99 -1%
WPP plc WPP $18.13 $18.56 +2%
Easy Click Worldwide Network Technology Co 301171 ¥28.85 ¥5.62 -81%
Magnite, Inc MGNI $19.91 $17.17 -14%
Mobvista Inc 1860 HK$11.15 HK$6.43 -42%

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Frequently asked questions

Is Focus Media Information Technology Co (002027) overvalued or undervalued?
As of Jul 17, 2026, our model estimates a fair value of ¥4.08 versus a price of ¥5.14, about −21% (overvalued).
What is the fair value of 002027?
Our model-based fair value for Focus Media Information Technology Co is ¥4.08 (as of Jul 17, 2026), built from audited fundamentals. The current price is ¥5.14.
What is the quality score of 002027?
Focus Media Information Technology Co has a Quality Score of 70/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Focus Media Information Technology Co (002027)?
Focus Media Information Technology Co reported trailing-twelve-month revenue of about 12.8B CNY (latest available figure, as of Jul 17, 2026).
What is the net profit margin of 002027?
The net profit margin of Focus Media Information Technology Co is about 28.1%, meaning it keeps roughly 28.1% of revenue as net income. Based on the latest reported figures.
Does Focus Media Information Technology Co pay a dividend?
Focus Media Information Technology Co currently shows a dividend yield of about 6.25% relative to its recent price (as of Jul 17, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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