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Shanghai Jundao Liquor Enterprise Development Co (600696) Fair Value & Analysis

Consumer Defensive · CN · Market cap 201M CNY

Price¥0.7400
Fair Value¥0.5300
Upside-28.4%
Quality86/100
Evidence: Medium Range ¥0.3200 – ¥0.9200

Fair value as of: Jun 26, 2026

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Analysis

Shanghai Jundao Liquor Enterprise Development Co (600696) currently trades at ¥0.7400, while our model-based Fair Value estimate is ¥0.5300 — implying the stock looks roughly 28.4% overvalued today. We read business quality at 86/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Shanghai Jundao Liquor Enterprise Development Co., Ltd. engages in the liquor business in China. It offers soy sauce, fruit and other wine, non-alcoholic products, and other alcoholic products. The company provides its products through offline and online sales. The company was formerly known as Shanghai Guijiu Co.,Ltd and changed its name to Shanghai Jundao Liquor Enterprise Development Co., Ltd. in April 2026. Shanghai Jundao Liquor Enterprise Development Co., Ltd. was founded in 1989 and is based in Zunyi, China.

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Frequently asked questions

Is Shanghai Jundao Liquor Enterprise Development Co (600696) undervalued?
As of Jun 26, 2026, our model estimates a fair value of ¥0.5300 versus a price of ¥0.7400 — about −28% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 600696?
Our 21-model fair value for Shanghai Jundao Liquor Enterprise Development Co is ¥0.5300 (as of Jun 26, 2026), built from audited fundamentals. The current price is ¥0.7400.
What is the quality score of 600696?
Shanghai Jundao Liquor Enterprise Development Co has a Quality Score of 86/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.