Diageo PLC (DEO) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Diageo PLC $57.15, price $84.75, upside -32.6%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Diageo PLC ADR for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 28, 2026.
How to read this chart
60‑month range $71.75 – $196.06 · fair‑value band $35.18 – $80.62 · the $84.75 price screens above the $57.15 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 28, 2026.
Follow Diageo PLC ADR in your weekly email
Every Wednesday you see whether Diageo PLC ADR is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa.
Show more
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
Stock analysis
Diageo PLC ADR (DEO) currently trades at $84.75, while our model-based Fair Value estimate is $57.15, 32.6% below the price, so the stock looks overvalued today.
Show more
Valuation
Bull case: the Multiples group reads highest at a median of $53.01 per share, and 4 of the 25 models we run sit above the $84.75 price.
Bear case: the Asset-Based group reads lowest at $13.10, and 21 of the 25 models stay below the price. Evidence for this calculation is high.
Scenario range: $35.18 (bear) to $80.62 (bull), the price of $84.75 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Diageo PLC ADR reported revenue of £19.6B in FY2026 versus £17.0B in FY2022, a compound +3.7%/yr. Reported net income was £1.7B in FY2026, compounding −16.3%/yr from FY2022.
Key figures
Market cap $47.1B · P/E ratio 27.2 · P/S ratio 2.40 · EPS (TTM) $3.12 · Dividend yield 3.9% · Net margin 8.8% · Return on equity 15.0% · Return on assets (EBIT) 11.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 58 out of 100 (medium confidence).
What moves the price
The share trades about 16% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 34% fair-value upside, at −33%, DEO screens richer than that median.
Fair Value models
Bear $35.18Fair Value $57.15Bull $80.62
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.77/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−3.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.0%
Start year 2021 (pandemic). Over 10 years: +5.3% a year
Revenue growth 29 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.3%
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
’26
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−3.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.2%
Dividend (yield on the price)3.9%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−7.2% vs −1.3%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.29% → 28%
Start year 2021 (pandemic)
⚠ 2024: reporting currency changed from GBP to USD; growth across this seam is distorted
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+0.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.4% a year for the price and −1.7% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Very negative
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Wineries & Distilleries · 91 stocks
P/B4.32× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM)2.39× · Pricier than median
P/FCF14.7× · Pricier than median
EV/EBITDA10.0× · Pricier than median
PEG0.55× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 15
FUTURE (revenue growth)0· sector 0
PAST (return on equity)60· sector 17
HEALTH (low debt)12· sector 95
DIVIDEND (yield)79· sector 63
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
As of Sep 28, 2026, our model estimates a fair value of $57.15 versus a price of $84.75, about −33% upside (overvalued).
What is the fair value of DEO?
Our model-based fair value for Diageo PLC ADR is $57.15 (as of Sep 28, 2026), built from audited fundamentals. The current price: $84.75.
What is the quality score of DEO?
Diageo PLC ADR has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Diageo PLC (DEO)?
Our model-based price target is the fair value of $57.15 (as of Sep 28, 2026) from 25 valuation models. Cautious scenario $35.18, optimistic scenario $80.62. It is a calculation from audited fundamentals, not an analyst target.
What is the Diageo PLC ADR stock forecast for 2026?
Our models put fair value at $57.15, about −33% upside versus a price of $84.75 (overvalued). Cautious scenario $35.18, optimistic scenario $80.62. The calculation is refreshed regularly with new filings.
What is the revenue of Diageo PLC (DEO)?
Diageo PLC ADR reported trailing-twelve-month revenue of about $19.6B (latest available figure, as of Sep 28, 2026).
Does Diageo PLC ADR pay a dividend?
Diageo PLC ADR currently shows a dividend yield of about 3.92% relative to its recent price (as of Sep 28, 2026).
What growth is priced into Diageo PLC (DEO)?
For today's price to be fair in a discounted-cash-flow model, Diageo PLC ADR would have to grow free cash flow by +5.8 % per year for five years (discount rate 8.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.0 % per year. As of Sep 28, 2026.
What discount rate (WACC) does the fair value of DEO use?
Our models discount Diageo PLC ADR at 8.1 %: a base by market capitalisation (large), damped by beta 0.32, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Diageo PLC ADR that is +5.8 % per year a year over ten years, using the same discount rate (8.1 %) and the same formula as our fair value.
How much growth has Diageo PLC (DEO) delivered so far?
Over the past 5 years revenue at Diageo PLC ADR grew +9.0 % a year. The price currently implies +5.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Diageo PLC (DEO) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Diageo PLC ADR (+5.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Diageo PLC (DEO)?
The free-cash-flow yield on the price is 6.77 %: that much free cash flow Diageo PLC ADR produces per unit of market value. When it exceeds the discount rate of our models (8.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Diageo PLC (DEO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Diageo PLC ADR it is $57.15 per share (as of Sep 28, 2026), against a price of $84.75. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Diageo PLC ADR stock overvalued or undervalued in 2026?
As of Sep 28, 2026, DEO trades above its calculated fair value: price $84.75, fair value $57.15, a gap of about −33% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DEO?
No. The price is what the market pays today ($84.75); the fair value is what the company's own numbers justify ($57.15). For Diageo PLC ADR the two are $27.60 per share apart. That gap is exactly why we show both numbers side by side.
How much is Diageo PLC ADR worth?
The market values Diageo PLC ADR at about $47.1B (market capitalisation, as of Sep 28, 2026). Per share that is $84.75; our models calculate a fair value of $57.15 per share.
What do the bullish and bearish scenarios say about DEO?
Our models span a range for Diageo PLC ADR: cautious scenario $35.18, base $57.15, optimistic $80.62 per share (as of Sep 28, 2026, price $84.75). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of DEO?
Diageo PLC ADR trades at a price-to-earnings ratio of 27.2 (as of Sep 28, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $57.15 is built from several models across several years. Excluding one-off items of fiscal year 2026 it is 12.9 (reported 27.2). Median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings, FY2026 ex one-offs: 23.1. Other multiples: PEG 0.5, P/B 4.3, P/S 2.4, EV/EBITDA 10.0.
What is the PEG ratio of DEO?
The PEG ratio of Diageo PLC ADR is 0.55 (P/E divided by earnings growth, as of Sep 28, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Diageo PLC (DEO)?
Balance-sheet figures for Diageo PLC ADR (as of Sep 28, 2026): return on equity 15.0%, debt of 1.75 per unit of equity. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is DEO from its 52-week high?
Diageo PLC ADR trades at $84.75, about 16% below its 52-week high of $101.12 and 18% above the low of $71.75 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $57.15 is for.
Which stocks are comparable to Diageo PLC ADR?
From the same area (Consumer Defensive) we also value Kweichow Moutai Co, Wuliangye Yibin Co, Shanxi Xinghuacun Fen Wine Factory Co, Pernod Ricard SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Diageo PLC ADR stock attractive at the current price?
The data as of Sep 28, 2026: price $84.75, calculated fair value $57.15 (−33%), Quality Score 54/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DEO calculated?
We run Diageo PLC ADR through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $57.15, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Diageo PLC ADR itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Diageo PLC (DEO)?
The closing price on Oct 2, 2026 was $84.75. Our model-based fair value is $57.15, about −33% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Diageo PLC ADR right now?
The price sits above even our optimistic bull case ($80.62). The favourable scenario is already priced in. Solid but not exceptional quality (54/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($35.18 to $80.62) leaves room in how you read the outcome.
Where does the earnings growth of Diageo PLC (DEO) come from?
Earnings per share at Diageo PLC ADR grew +10.5 % a year from 2015 to 2026. Broken into its drivers: revenue per share +16.4 %, EBIT margin −0.4 %, tax rate −1.1 %, residual (interest, one-offs) −3.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Diageo PLC ADR
How large is the market capitalisation of Diageo PLC (DEO)?
The market capitalisation of Diageo PLC ADR is $47.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Diageo PLC (DEO)?
The price-to-sales ratio of Diageo PLC ADR is 2.40 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Diageo PLC (DEO)?
Earnings per share at Diageo PLC ADR are $3.12 (price ÷ EPS = P/E 27.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Diageo PLC (DEO)?
The dividend yield of Diageo PLC ADR is 3.9% (payout 50.0%, on adjusted earnings, reported 106%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Diageo PLC (DEO)?
The net margin of Diageo PLC ADR is 8.8% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Diageo PLC (DEO)?
The return on equity (ROE) of Diageo PLC ADR is 15.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Diageo PLC (DEO)?
On an EBIT basis the return on assets of Diageo PLC ADR is 11.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Diageo PLC (DEO)?
The operating margin of Diageo PLC ADR is 27.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Diageo PLC (DEO)?
Revenue at Diageo PLC ADR is growing −1.7% versus a year earlier (3y avg +6.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Diageo PLC (DEO)?
Earnings per share at Diageo PLC ADR are growing +2.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Diageo PLC (DEO) carry?
The net debt of Diageo PLC ADR is $20.7B (fiscal year 2026, ≈ 6.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Diageo PLC ADR in the live analysis
One click puts Diageo PLC ADR on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Broad data
Sep 28, 2026