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6657 (6657) Fair Value & Analysis

Technology · Market cap HK$3.2B

6 6657 6657 · HK
PriceHK$14.00
Fair ValueHK$2.20
Upside-84.3%
Quality42/100
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Evidence: Low Range HK$2.11 – HK$2.36

Fair value as of: Jul 2, 2026

From 2 valuation models · updated today

Share price +21.7% over the past month.

Price vs Fair Value (12 months)

HK$42.45 HK$11.03 Fair Value HK$2.20 Jun 2025 Jul 2026

12‑month range HK$11.03 – HK$42.45 · fair‑value band HK$2.11 – HK$2.36 · the HK$14.00 price screens above the HK$2.20 fair value. As of Jul 2, 2026.

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Analysis

6657 (6657) currently trades at HK$14.00, while our model-based Fair Value estimate is HK$2.20 — implying the stock looks roughly 84.3% overvalued today. We read business quality at 42/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

Over the trailing twelve months, 6657 generated revenue of HK$729M at a net margin of -1.3%. Revenue grew 0.9% year over year. It earns a return on equity of -1.1%. The balance sheet holds a net cash position of HK$376M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$729M
Revenue growth (YoY) +0.9%
Net margin -1.3%
Return on equity -1.1%
Free cash flow −HK$156M FY2025
Operating margin -6.0%
More key figures
EPS (TTM) HK$0.0200
Net cash HK$376M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

6657 reported revenue of HK$729M in FY2025 versus HK$454M in FY2021, a compound +12.6%/yr. Reported net income was −HK$9.6M in FY2025.

Revenue +12.6%/yr
FY21 HK$454M
FY22 HK$526M
FY23 HK$713M
FY24 HK$659M
FY25 HK$729M
Net income
FY21 −HK$447M
FY22 −HK$154M
FY23 −HK$358M
FY24 −HK$501M
FY25 −HK$9.6M

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6 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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Frequently asked questions

Is 6657 (6657) undervalued?
As of Jul 2, 2026, our model estimates a fair value of HK$2.20 versus a price of HK$14.00 — about −84% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 6657?
Our model-based fair value for 6657 is HK$2.20 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$14.00.
What is the quality score of 6657?
6657 has a Quality Score of 42/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of 6657 (6657)?
6657 reported trailing-twelve-month revenue of about HK$729M (latest available figure, as of Jul 2, 2026).
What is the net profit margin of 6657?
The net profit margin of 6657 is about -1.3%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.