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Salesforce.com Inc (CRM) fair value: what the stock is really worth

We calculate from audited financials what Salesforce.com Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Technology · US · ISIN US79466L3024

SC Salesforce.com Inc logo Broad data Sep 13, 2026

Salesforce.com Inc

CRM · US

Undervalued, solidFair Value upside is positive and quality is strong.

Fair value $344.41 · Undervalued (+33%)
Quality 84/100
Healthy Growth (revenue 5y +14.3 %/yr)
Solidly profitable · 18.7% net margin (TTM)
Low debt · generates free cash flow
·0.65% dividend yield
Ranks above peers (9/15)
Wide moat 77/100
Insider activity 78/100
!Weak on dividend: 13 out of 100
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$363.22 $126.09 Fair Value $344.41 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.

How to read this chart

60‑month range $126.09 – $363.22 · fair‑value band $227.61 – $447.73 · the $259.43 price screens below the $344.41 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 13, 2026.

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Company profile

Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific.

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Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific. The company offers Agentforce, which enables customers to build, deploy, and manage enterprise-grade, autonomous AI agents at scale, enabling humans and agents to work together; Agentforce Sales, an integrated platform that brings together the power of humans with AI agents to help sales teams for selling, managing, and automating entire sales processes; Agentforce Service, which enables companies in every industry to bring all of their customer, employee, IT, and field service needs onto one integrated AI-powered platform; Data 360, a data engine that gives AI agents their context and serves as the foundation for how customers unify service offerings, making their data actionable for both humans and agents; Informatica, an AI-powered data management platform that enables customers to discover, integrate, govern, and deliver trusted data at scale across hybrid and multi-cloud environments; and Slack, a conversational interface for the agentic enterprise where people and agents work together, connecting knowledge, actions, and data in real time. It also provides marketing platforms; commerce services, which empower shopping experiences across various customer touchpoints; integration and analytics solutions; Salesforce Starter, a suite for small and medium-sized businesses that brings sales, service, marketing, and commerce together; and a field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. It serves financial services, healthcare and life sciences, manufacturing, automotive, and government sectors. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Stock analysis

Salesforce.com Inc (CRM) currently trades at $259.43, while our model-based Fair Value estimate is $344.41, implying the stock looks roughly 24.7% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $453.92 per share, and 12 of the 26 models we run sit above the $259.43 price.

Bear case: the Asset-Based group reads lowest at $48.38, and 14 of the 26 models stay below the price. Evidence for this calculation is high.

Scenario range: $227.61 (bear) to $447.73 (bull), the price of $259.43 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 84/100 (high quality), in the Technology sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Salesforce.com Inc reported revenue of $41.5B in FY2026 versus $26.5B in FY2022, a compound +11.9%/yr. Reported net income was $7.5B in FY2026, compounding +50.7%/yr from FY2022.

Key figures

Market cap $248B · P/E ratio 30.1 · P/S ratio 5.40 · EPS (TTM) $8.62 · Dividend yield 0.7% · Net margin 18.0% · Return on equity 16.9% · Return on assets (EBIT) 5.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 67 out of 100 (medium confidence).

What moves the price

The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.

The share trades about 6% below its 52-week high and 59% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at −12% fair-value upside, at 33%, CRM screens cheaper than that median.

Fair Value models

Bear $227.61 Fair Value $344.41 Bull $447.73
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 7 months old). Earnings retained since then ($4.31 per share) are deliberately not added. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $292.17 $461.91 $1,002 75
EPV $75.90 $89.19 $100.81 74
Growth DCF $274.58 $514.01 $997.98 74
All 26 models by family
DCF Models
FCF DCF $292.17 $461.91 $1,002 75
Owner Earnings $197.34 $453.92 $992.55 70
5Y Revenue Exit $157.39 $253.78 $453.73 70
5Y EBITDA Exit $233.43 $407.54 $748.65 72
5Y P/E Exit $221.62 $478.07 $823.81 68
10Y Revenue Exit $194.89 $382.68 $486.50 67
10Y EBITDA Exit $254.87 $546.41 $1,046 64
10Y P/E Exit $246.26 $520.99 $963.97 60
Earnings-Based
Graham-Dodd $61.91 $431.78 $605.94 63
Lynch FV $169.03 $241.46 $313.90 61
PEG = 1.0 $169.03 $241.46 $313.90 57
EPV $75.90 $89.19 $100.81 74
Dividend Discount
Gordon GGM $17.79 $36.99 $58.69 66
DDM Multi-Stage $17.79 $31.19 $38.83 66
Multiples
P/E Multiple $191.21 $254.94 $318.68 63
P/S Multiple $116.09 $154.79 $193.48 58
P/B Multiple $116.09 $154.79 $193.48 55
EV/EBIT $192.18 $257.50 $322.83 66
EV/EBITDA $203.04 $271.98 $340.93 67
EV/Revenue $95.28 $137.74 $180.20 53
Asset-Based
NCAV (Graham) $36.11 $48.38 $72.21 54
Growth DCF
Growth DCF $274.58 $514.01 $997.98 74
Rev-Margin DCF $160.12 $291.22 $540.53 69
Economic Profit
Residual Income $67.90 $83.17 $197.49 69
ROIC Compounder $80.57 $114.18 $146.56 72
Growth Earnings
Growth-Adj P/E $241.08 $344.41 $447.73 67

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Quality Score breakdown

Overall quality 84/100

Of which business quality 77 · Market factors (momentum, volatility) 57

Profitability 49
Margins and returns on capital today
Quality Growth 57
Are margins and returns improving?
Cashflow 100
Earnings quality: real cash, not paper profit
Fin. Strength 71
Balance sheet, leverage, solvency risk
Investment 92
Disciplined investing over empire-building
Low Volatility 39
Calm price path (market factor)
Momentum 63
Price trend over the last 3–12 months (market factor)
52W Momentum 65
Distance to the 52-week high (market factor)
Net Issuance 98
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+9.6%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.8%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.3%
Revenue growth 25 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+43.0%
What shareholders gained per year (last 5 years) What the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+56.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+55.7%
Dividend (yield on the price)0.7%
Pace: 5 vs 10 years Two data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.39% vs 33%, picking up
Profit margin 2021 to 2026 Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 22%

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+8.7%
Yearly sales growth analysts expect, extended to five years.
Forecast 2027 (sales)+11.0%
Forecast 2028 (sales)+9.6%
Projected 2029 (sales)+8.7%
Projected 2030 (sales)+7.7%
Projected 2031 (sales)+6.8%

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 690 stocks

Beats the industry median on 11/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 84 · Top 25%
Fair Value upside −4% · Above median
Profitability
Return on equity (TTM) 17% · Top 25%
Return on assets 6% · Top 25%
Net margin (TTM) 19% · Top 25%
Operating margin (TTM) 22% · Top 25%
Growth and dividend
Revenue growth 13% · Above median
Dividend yield (TTM) 0.7% · Below median
Balance sheet
Debt / equity 0.18× · Above median

Valuation Multiplesvs Software - Application median · lower = cheaper

P/E (TTM) 30.1× · Pricier than median
P/B 2.36× · Cheaper than median
P/S (TTM) 3.27× · Pricier than median
P/FCF 9.7× · Cheaper than median
EV/EBITDA 11.1× · Cheaper than median
PEG 0.71× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)77 · sector 24
FUTURE (revenue growth)67 · sector 36
PAST (return on equity)68 · sector 12
HEALTH (low debt)91 · sector 98
DIVIDEND (yield)13 · sector 28

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
SAP SE SAP €177.26 €156.00 −12%
Shopify Inc SHOP C$178.41 C$112.02 −37%
Uber Technologies, Inc UBER $71.67 $102.51 +43%
ServiceNow, Inc NOW $132.53 $145.78 +10%
Cadence Design Systems, Inc CDNS $289.37 $224.24 −23%
Snowflake Inc SNOW $328.99 $74.65 −77%
Datadog, Inc DDOG $221.21 $32.92 −85%
Adobe Inc ADBE $252.23 $471.62 +87%
Automatic Data Processing, Inc ADP $268.26 $177.51 −34%
Intuit Inc INTU $321.57 $363.46 +13%

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Frequently asked questions

Is Salesforce.com Inc (CRM) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of $344.41 versus a price of $259.43, about +33% upside (undervalued).
What is the fair value of CRM?
Our model-based fair value for Salesforce.com Inc is $344.41 (as of Sep 13, 2026), built from audited fundamentals. The current price: $259.43.
What is the quality score of CRM?
Salesforce.com Inc has a Quality Score of 84/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Salesforce.com Inc (CRM)?
Our model-based price target is the fair value of $344.41 (as of Sep 13, 2026) from 26 valuation models. Cautious scenario $227.61, optimistic scenario $447.73. It is a calculation from audited fundamentals, not an analyst target.
What is the Salesforce.com Inc stock forecast for 2026?
Our models put fair value at $344.41, about +33% upside versus a price of $259.43 (undervalued). Cautious scenario $227.61, optimistic scenario $447.73. The calculation is refreshed regularly with new filings.
What is the revenue of Salesforce.com Inc (CRM)?
Salesforce.com Inc reported trailing-twelve-month revenue of about $42.8B (latest available figure, as of Sep 13, 2026).
Does Salesforce.com Inc pay a dividend?
Salesforce.com Inc currently shows a dividend yield of about 0.65% relative to its recent price (as of Sep 13, 2026).
What growth is priced into Salesforce.com Inc (CRM)?
For today's price to be fair in a discounted-cash-flow model, Salesforce.com Inc would have to grow free cash flow by +4.8 % per year for five years (discount rate 9.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +14.3 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of CRM use?
Our models discount Salesforce.com Inc at 9.1 %: a base by market capitalisation (mega), damped by beta 1.18, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Salesforce.com Inc that is +4.8 % per year a year over ten years, using the same discount rate (9.1 %) and the same formula as our fair value.
How much growth has Salesforce.com Inc (CRM) delivered so far?
Over the past 5 years revenue at Salesforce.com Inc grew +14.3 % a year. The price currently implies +4.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Salesforce.com Inc (CRM) growing?
The median revenue growth in the sector is +8.1 % a year. That is the yardstick for the growth priced into Salesforce.com Inc (+4.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Salesforce.com Inc (CRM)?
The free-cash-flow yield on the price is 6.08 %: that much free cash flow Salesforce.com Inc produces per unit of market value. When it exceeds the discount rate of our models (9.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Salesforce.com Inc (CRM)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Salesforce.com Inc it is $344.41 per share (as of Sep 13, 2026), against a price of $259.43. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Salesforce.com Inc stock overvalued or undervalued in 2026?
As of Sep 13, 2026, CRM trades below its calculated fair value: price $259.43, fair value $344.41, a gap of about +33% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of CRM?
No. The price is what the market pays today ($259.43); the fair value is what the company's own numbers justify ($344.41). For Salesforce.com Inc the two are $84.98 per share apart. That gap is exactly why we show both numbers side by side.
How much is Salesforce.com Inc worth?
The market values Salesforce.com Inc at about $248B (market capitalisation, as of Sep 13, 2026). Per share that is $259.43; our models calculate a fair value of $344.41 per share.
What do the bullish and bearish scenarios say about CRM?
Our models span a range for Salesforce.com Inc: cautious scenario $227.61, base $344.41, optimistic $447.73 per share (as of Sep 13, 2026, price $259.43). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of CRM?
Salesforce.com Inc trades at a price-to-earnings ratio of 30.1 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $344.41 is built from several models across several years. Other multiples: PEG 0.7, P/B 2.4, P/S 3.3, EV/EBITDA 11.1.
What is the PEG ratio of CRM?
The PEG ratio of Salesforce.com Inc is 0.71 (P/E divided by earnings growth, as of Sep 13, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Salesforce.com Inc (CRM)?
Balance-sheet figures for Salesforce.com Inc (as of Sep 13, 2026): return on equity 16.9%, debt of 0.18 per unit of equity. They feed the Quality Score of 84/100, which measures business quality independently of the share price.
How far is CRM from its 52-week high?
Salesforce.com Inc trades at $259.43, about 6% below its 52-week high of $275.19 and 59% above the low of $163.52 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of $344.41 is for.
Which stocks are comparable to Salesforce.com Inc?
From the same area (Technology) we also value SAP SE, Shopify Inc, Uber Technologies, Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Salesforce.com Inc stock attractive at the current price?
The data as of Sep 13, 2026: price $259.43, calculated fair value $344.41 (+33%), Quality Score 84/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of CRM calculated?
We run Salesforce.com Inc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $344.41, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6 % above its aggregate fair value. Salesforce.com Inc currently trades 33 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Salesforce.com Inc (CRM)?
The closing price on Sep 14, 2026 was $259.43. Our model-based fair value is $344.41, about +33% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Salesforce.com Inc right now?
The rarer combination: high quality (84/100) AND below fair value. That earns a closer look rather than a quick verdict. A fairly wide model range ($227.61 to $447.73) leaves room in how you read the outcome.

Key figures of Salesforce.com Inc

How large is the market capitalisation of Salesforce.com Inc (CRM)?
The market capitalisation of Salesforce.com Inc is $248B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Salesforce.com Inc (CRM)?
The price-to-sales ratio of Salesforce.com Inc is 5.40 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Salesforce.com Inc (CRM)?
Earnings per share at Salesforce.com Inc are $8.62 (price ÷ EPS = P/E 30.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Salesforce.com Inc (CRM)?
The dividend yield of Salesforce.com Inc is 0.7% (payout 19.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Salesforce.com Inc (CRM)?
The net margin of Salesforce.com Inc is 18.0% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Salesforce.com Inc (CRM)?
The return on equity (ROE) of Salesforce.com Inc is 16.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Salesforce.com Inc (CRM)?
On an EBIT basis the return on assets of Salesforce.com Inc is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Salesforce.com Inc (CRM)?
The operating margin of Salesforce.com Inc is 21.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Salesforce.com Inc (CRM)?
Revenue at Salesforce.com Inc is growing +13.3% versus a year earlier (3y avg +9.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Salesforce.com Inc (CRM)?
Earnings per share at Salesforce.com Inc are growing +52.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Salesforce.com Inc (CRM) carry?
The net debt of Salesforce.com Inc is $9.8B (fiscal year 2026, ≈ 0.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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