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Salesforce, Inc (CRM) Fair Value & Analysis

Technology · US · Market cap $140B

SI Salesforce, Inc logo Salesforce, Inc CRM · US
Price$186.77
Fair Value$182.10
Upside-2.5%
Quality68/100
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Healthy Growth
Solidly profitable · 18.7% net margin
Low debt · generates free cash flow
0.98% dividend yield
Ranks above peers (10/15)
Wide moat 77/100
Evidence: High Range $134.96 – $227.63 Share as image

Fair value as of: Jul 20, 2026

From 26 valuation models · updated 18 days ago

Share price +10.2% over the past month.

A solid business, currently priced close to our fair value.

What matters now

  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
  • Our model range runs from $134.96 (bear) to $227.63 (bull), base $182.10. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 68/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

$363.22 $126.09 Fair Value $182.10 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.

How to read this chart

60‑month range $126.09 – $363.22 · fair‑value band $134.96 – $227.63 · the $186.77 price screens above the $182.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.

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Analysis

Salesforce, Inc (CRM) currently trades at $186.77, while our model-based Fair Value estimate is $182.10, implying the stock looks roughly 2.5% fairly valued today. We read business quality at 68/100 (solid quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Salesforce, Inc generated revenue of $42.8B at a net margin of 18.7%. Revenue grew 13.3% year over year. It earns a return on equity of 16.9%. Net debt stands at $9.8B. Fundamentals as of Jul 20, 2026

Our scenario range runs from $134.96 (bear case) to $227.63 (bull case); at $186.77, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 32% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -30% fair-value upside, at -3%, CRM screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $274.58 $514.01 $997.98 80
Residual Income $67.90 $83.17 $197.49 76
Rev-Margin DCF $151.57 $271.89 $500.61 74
All 26 models by family
DCF Models
FCF DCF $292.17 $461.91 $1,002 38
Owner Earnings $197.34 $453.92 $992.55 31
5Y Revenue Exit $149.01 $236.84 $418.68 39
5Y EBITDA Exit $190.04 $319.79 $573.51 41
5Y P/E Exit $180.36 $372.04 $627.14 38
10Y Revenue Exit $189.25 $364.64 $458.82 36
10Y EBITDA Exit $223.21 $452.98 $837.89 37
10Y P/E Exit $216.15 $432.15 $773.06 35
Earnings-Based
Graham-Dodd $61.91 $431.78 $605.94 54
Lynch FV $169.03 $241.46 $313.90 50
PEG = 1.0 $169.03 $241.46 $313.90 46
EPV $75.90 $89.19 $100.81 59
Dividend Discount
Gordon GGM $17.79 $36.99 $58.69 70
DDM Multi-Stage $17.79 $31.19 $38.83 61
Multiples
P/E Multiple $136.58 $182.10 $227.63 63
P/S Multiple $95.07 $126.76 $158.44 58
P/B Multiple $116.09 $154.79 $193.48 55
EV/EBIT $143.18 $192.18 $241.17 53
EV/EBITDA $145.58 $195.37 $245.17 54
EV/Revenue $84.93 $122.96 $160.98 43
Asset-Based
NCAV (Graham) $36.11 $48.38 $72.21 50
Growth DCF
Growth DCF $274.58 $514.01 $997.98 80
Rev-Margin DCF $151.57 $271.89 $500.61 74
Economic Profit
Residual Income $67.90 $83.17 $197.49 76
ROIC Compounder $80.57 $114.18 $146.56 72
Growth Earnings
Growth-Adj P/E $209.87 $299.82 $389.76 68

Widest divergence: DCF Models ($372.04) versus Dividend Discount ($31.19). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $42.8B
Revenue growth (YoY) +13.3%
Net margin 18.7%
Return on equity 16.9%
Free cash flow $14.4B FY2026
P/E ratio 19.8
More key figures
Operating margin 21.8%
EPS (TTM) $8.62
Dividend yield 1.0%
EPS growth (YoY) +52.2%
Net debt $9.8B FY2026

Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 68/100

Of which business quality 77 · Market factors (momentum, volatility) 29

Profitability 49
Margins and returns on capital today
Quality Growth 57
Are margins and returns improving?
Cashflow 100
Earnings quality: real cash, not paper profit
Fin. Strength 71
Balance sheet, leverage, solvency risk
Investment 92
Disciplined investing over empire-building
Low Volatility 44
Calm price path (market factor)
Momentum 25
Price trend over the last 3–12 months (market factor)
52W Momentum 19
Distance to the 52-week high (market factor)
Net Issuance 98
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific.

Full company description

Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific. The company offers Agentforce, which enables customers to build, deploy, and manage enterprise-grade, autonomous AI agents at scale, enabling humans and agents to work together; Agentforce Sales, an integrated platform that brings together the power of humans with AI agents to help sales teams for selling, managing, and automating entire sales processes; Agentforce Service, which enables companies in every industry to bring all of their customer, employee, IT, and field service needs onto one integrated AI-powered platform; Data 360, a data engine that gives AI agents their context and serves as the foundation for how customers unify service offerings, making their data actionable for both humans and agents; Informatica, an AI-powered data management platform that enables customers to discover, integrate, govern, and deliver trusted data at scale across hybrid and multi-cloud environments; and Slack, a conversational interface for the agentic enterprise where people and agents work together, connecting knowledge, actions, and data in real time. It also provides marketing platforms; commerce services, which empower shopping experiences across various customer touchpoints; integration and analytics solutions; Salesforce Starter, a suite for small and medium-sized businesses that brings sales, service, marketing, and commerce together; and a field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. It serves financial services, healthcare and life sciences, manufacturing, automotive, and government sectors. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

Salesforce, Inc reported revenue of $41.5B in FY2026 versus $26.5B in FY2022, a compound +11.9%/yr. Reported net income was $7.5B in FY2026, compounding +50.7%/yr from FY2022.

Growth Quality 100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2026)
$41.5B
Latest YoY
+9.6%
Avg. growth/yr (3Y)
+9.8%
Avg. growth/yr (5Y)
+14.3%
Avg. growth/yr (25Y)
+43.0%
Revenue +11.9%/yr
FY22 $26.5B
FY23 $31.4B
FY24 $34.9B
FY25 $37.9B
FY26 $41.5B
Net income +50.7%/yr
FY22 $1.4B
FY23 $208M
FY24 $4.1B
FY25 $6.2B
FY26 $7.5B

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Cite: Fair Value Calculator (2026). "Salesforce, Inc Fair Value". https://www.fairvalue-calculator.com/stock/CRM

Peer Group

Software - Application · 709 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 68 · Top 25%
Fair Value upside −3% · Above median
Return on equity (TTM) 17% · Top 25%
Return on assets 6% · Top 25%
Net margin (TTM) 19% · Top 25%
Operating margin (TTM) 22% · Top 25%
Revenue growth 13% · Above median
Dividend yield (TTM) 1.0% · Below median
Debt / equity 0.18× · Higher than median

Valuation Multiples vs Software - Application median · lower = cheaper

P/E (TTM) 19.8× · Cheaper than median
P/B 2.36× · Pricier than median
P/S (TTM) 3.27× · Pricier than median
P/FCF 9.7× · Pricier than median
EV/EBITDA 11.1× · Cheaper than median
PEG 0.71× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 30 · sector 0
FUTURE 67 · sector 37
PAST 68 · sector 13
HEALTH 91 · sector 98
DIVIDEND 20 · sector 28

Insider activity: 78/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).

Stock Price Fair Value vs Fair Value
SAP SE SAPS C$12.69 C$16.26 +28%
Shopify Inc SHOP C$173.23 C$20.54 -88%
Uber Technologies, Inc UBER $72.67 $51.11 -30%
ServiceNow, Inc NOW $107.71 $33.12 -69%
Cadence Design Systems, Inc CDNS $384.17 $80.41 -79%
Snowflake Inc SNOW $271.87 $34.04 -87%
Adobe Inc ADBE $230.61 $379.48 +65%
Automatic Data Processing, Inc ADP $241.92 $177.51 -27%
Intuit Inc INTU $291.09 $258.69 -11%
Beijing Kingsoft Office Software, Inc 688111 ¥223.50 ¥67.52 -70%

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Frequently asked questions

Is Salesforce, Inc (CRM) overvalued or undervalued?
As of Jul 20, 2026, our model estimates a fair value of $182.10 versus a price of $186.77, about −3% (fairly valued).
What is the fair value of CRM?
Our model-based fair value for Salesforce, Inc is $182.10 (as of Jul 20, 2026), built from audited fundamentals. The current price is $186.77.
What is the quality score of CRM?
Salesforce, Inc has a Quality Score of 68/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Salesforce, Inc (CRM)?
Salesforce, Inc reported trailing-twelve-month revenue of about $42.8B (latest available figure, as of Jul 20, 2026).
What is the net profit margin of CRM?
The net profit margin of Salesforce, Inc is about 18.7%, meaning it keeps roughly 18.7% of revenue as net income. Based on the latest reported figures.
Does Salesforce, Inc pay a dividend?
Salesforce, Inc currently shows a dividend yield of about 0.89% relative to its recent price (as of Jul 20, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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