6988 (6988) Fair Value & Analysis

Communication Services · Market cap HK$161M

6 6988 6988 · HK

PriceHK$0.0680

Fair ValueHK$0.1374

Upside+102.0%

Quality32/100

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Evidence: Low Range HK$0.0966 – HK$0.1646

Fair value as of: Jul 2, 2026

From 1 valuation models · updated today

Share price −6.8% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.0680 – HK$0.1590 · fair‑value band HK$0.0966 – HK$0.1646 · the HK$0.0680 price screens below the HK$0.1374 fair value. As of Jul 2, 2026.

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Analysis

6988 (6988) currently trades at HK$0.0680, while our model-based Fair Value estimate is HK$0.1374 — implying the stock looks roughly 102.0% undervalued today. We read business quality at 32/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

Trailing-twelve-month revenue stands at HK$11.7M. Revenue grew 33.7% year over year. It earns a return on equity of -48.4%. The balance sheet holds a net cash position of HK$181M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$11.7M

Revenue growth (YoY) +33.7%

Return on equity -48.4%

Free cash flow −HK$74.7M FY2025

Operating margin -2,445%

EPS (TTM) HK$-0.0400

More key figures

EPS growth (YoY) -29.5%

Net cash HK$181M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

6988 reported revenue of HK$11.7M in FY2025 versus HK$1.4B in FY2021, a compound −69.8%/yr. Reported net income was −HK$162M in FY2025.

Revenue −69.8%/yr

FY21 HK$1.4B

FY22 HK$3.7B

FY23 HK$5.1B

FY24 HK$113M

FY25 HK$11.7M

Net income

FY21 HK$245M

FY22 −HK$339M

FY23 −HK$784M

FY24 −HK$1.1B

FY25 −HK$162M

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6 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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AppLovin Corporation APP	$558.87	$316.44	-43%
Publicis Groupe S.A PGPEF	$103.00	$166.23	+61%
Omnicom Group OMC	$73.98	$123.58	+67%
Focus Media Information Technology Co 002027	¥5.06	¥4.08	-19%
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BlueFocus Intelligent Communications Group 300058	¥16.02	¥2.28	-86%

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Frequently asked questions

Is 6988 (6988) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.1374 versus a price of HK$0.0680 — about +102% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 6988?

Our model-based fair value for 6988 is HK$0.1374 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.0680.

What is the quality score of 6988?

6988 has a Quality Score of 32/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 6988 (6988)?

6988 reported trailing-twelve-month revenue of about HK$11.7M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 6988?

The net profit margin of 6988 is about 0.0%, meaning it keeps roughly 0.0% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.