8121 (8121) Fair Value & Analysis

Communication Services · Market cap HK$15.0M

8 8121 8121 · HK

PriceHK$0.5000

Fair ValueHK$1.24

Upside+148.0%

Quality38/100

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Evidence: Low Range HK$0.8200 – HK$1.55

Fair value as of: Jul 3, 2026

From 1 valuation models · updated today

Share price +2.0% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.4900 – HK$1.07 · fair‑value band HK$0.8200 – HK$1.55 · the HK$0.5000 price screens below the HK$1.24 fair value. As of Jul 3, 2026.

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Analysis

8121 (8121) currently trades at HK$0.5000, while our model-based Fair Value estimate is HK$1.24 — implying the stock looks roughly 148.0% undervalued today. We read business quality at 38/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

Over the trailing twelve months, 8121 generated revenue of HK$190M at a net margin of -2.6%. Revenue grew 20.9% year over year. It earns a return on equity of -12.4%. The balance sheet holds a net cash position of HK$18.9M. Fundamentals as of Jul 3, 2026

Key figures & financial health

Revenue (TTM) HK$190M

Revenue growth (YoY) +20.9%

Net margin -2.6%

Return on equity -12.4%

Free cash flow −HK$10.3M FY2025

Operating margin -5.7%

More key figures

EPS growth (YoY) +24.7%

Net cash HK$18.9M FY2026

Figures from reported company fundamentals (EODHD) · as of Jul 3, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

8121 reported revenue of HK$190M in FY2026 versus HK$156M in FY2022, a compound +5.1%/yr. Reported net income was −HK$5.0M in FY2026.

Revenue +5.1%/yr

FY22 HK$156M

FY23 HK$120M

FY24 HK$116M

FY25 HK$161M

FY26 HK$190M

Net income

FY22 −HK$31.0K

FY23 −HK$5.9M

FY24 HK$3.2M

FY25 −HK$1.1M

FY26 −HK$5.0M

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6 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 3, 2026).

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AppLovin Corporation APP	$492.98	$253.58	-49%
Publicis Groupe S.A PGPEF	$103.00	$156.98	+52%
Omnicom Group OMC	$72.55	$124.48	+72%
Focus Media Information Technology Co 002027	¥5.39	¥3.34	-38%
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BlueFocus Intelligent Communications Group 300058	¥14.75	¥2.11	-86%

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Frequently asked questions

Is 8121 (8121) undervalued?

As of Jul 3, 2026, our model estimates a fair value of HK$1.24 versus a price of HK$0.5000 — about +148% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 8121?

Our model-based fair value for 8121 is HK$1.24 (as of Jul 3, 2026), built from audited fundamentals. The current price is HK$0.5000.

What is the quality score of 8121?

8121 has a Quality Score of 38/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 8121 (8121)?

8121 reported trailing-twelve-month revenue of about HK$190M (latest available figure, as of Jul 3, 2026).

What is the net profit margin of 8121?

The net profit margin of 8121 is about -2.6%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.