Alhasoob Co (9522) fair value: what the stock is really worth
As of Oct 29, 2026: fair value (intrinsic value) of Alhasoob Co stock SAR 50.30, price SAR 31.48, upside +59.8%, quality 67 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 25, 2026.
How to read this chart
58‑month range 29.50 SAR – 263.16 SAR · fair‑value band 32.97 SAR – 68.92 SAR · the 31.48 SAR price screens below the 50.30 SAR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 25, 2026.
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Alhasoob Co. engages in the wholesale and retail of electronic devices, computers, and accessories in the Kingdom of Saudi Arabia and internationally.
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The company's product categories include computers devices, such as laptops, desktop computers, monitors, and all-in-one computers, and storage devices; printers, including laser jet, desk jet, and AIO printers, as well as projectors and scanners; plotters; computer accessories, comprising keyboard and mouse, bags and cases, and headphones.
It is also involved in the import and export, and maintenance activities. In addition, the company offers spare parts. It offers its products online. The company was founded in 1989 and is based in Riyadh, the Kingdom of Saudi Arabia.
Stock analysis
Alhasoob Co (9522) currently trades at 31.48 SAR, while our model-based Fair Value estimate is 50.30 SAR, implying the stock looks roughly 37.4% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 54.12 SAR per share, and 18 of the 24 models we run sit above the 31.48 SAR price.
Bear case: the Asset-Based group reads lowest at 13.85 SAR, and 6 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: 32.97 SAR (bear) to 68.92 SAR (bull), the price of 31.48 SAR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Alhasoob Co reported revenue of 303M SAR in FY2025 versus 256M SAR in FY2021, a compound +4.3%/yr. Reported net income was 7.4M SAR in FY2025, compounding −11.3%/yr from FY2021.
Key figures
Market cap 88.1M SAR (≈ $23.5M) Micro · P/E ratio 11.9 · P/S ratio 0.27 · EPS (TTM) 2.64 SAR · Net margin 2.5% · Return on equity 17.9% · Return on assets (EBIT) 7.4% · Operating margin 2.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 7% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −10% fair-value upside, at 60%, 9522 screens cheaper than that median.
Fair Value models
Bear32.97 SARFair Value 50.30 SARBull68.92 SAR
Price 31.48 SAR · Upside +59.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (2.18 SAR per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.65/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+16.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.5%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
≈ −11.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−11.6%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 2%
⚠ Rate on operating basis: 2025 sits 96% above its own trend.
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Saudi Arabia: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about −0.1% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronics & Computer Distribution · 153 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score67 · Top 25%
Fair Value upside+57.2% · Top 25%
Profitability
Return on equity (12 months)17.9% · Top 25%
Return on assets7.0% · Top 25%
Net margin (12 months)2.5% · Above median
Operating margin (12 months)2.5% · Below median
Growth and dividend
Revenue growth (quarter YoY)141.4% · Top 25%
Dividend yield (12 months)0.0% · Bottom 25%
Valuation Multiplesvs Electronics & Computer Distribution median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Alhasoob Co Fair Value". https://www.fairvalue-calculator.com/stock/9522
Frequently asked questions
Is Alhasoob Co (9522) overvalued or undervalued?
As of Oct 25, 2026, our model estimates a fair value of 50.30 SAR versus a price of 31.48 SAR, about +60% upside (undervalued).
What is the fair value of 9522?
Our model-based fair value for Alhasoob Co is 50.30 SAR (as of Oct 25, 2026), built from audited fundamentals. The current price: 31.48 SAR.
What is the quality score of 9522?
Alhasoob Co has a Quality Score of 67/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Alhasoob Co (9522)?
Our model-based price target is the fair value of 50.30 SAR (as of Oct 25, 2026) from 24 valuation models. Cautious scenario 32.97 SAR, optimistic scenario 68.92 SAR. It is a calculation from audited fundamentals, not an analyst target.
What is the Alhasoob Co stock forecast for 2026?
Our models put fair value at 50.30 SAR, about +60% upside versus a price of 31.48 SAR (undervalued). Cautious scenario 32.97 SAR, optimistic scenario 68.92 SAR. The calculation is refreshed regularly with new filings.
What is the revenue of Alhasoob Co (9522)?
Alhasoob Co reported trailing-twelve-month revenue of about 329M SAR (latest available figure, as of Oct 25, 2026).
What growth is priced into Alhasoob Co (9522)?
For today's price to be fair in a discounted-cash-flow model, Alhasoob Co would have to grow free cash flow by +2.0 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.5 % per year. As of Oct 25, 2026.
What discount rate (WACC) does the fair value of 9522 use?
Our models discount Alhasoob Co at 10.3 %: a base by market capitalisation (nano), country premium for Saudi Arabia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Alhasoob Co that is +2.0 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has Alhasoob Co (9522) delivered so far?
Over the past 5 years revenue at Alhasoob Co grew +3.5 % a year. The price currently implies +2.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Alhasoob Co (9522) growing?
The median revenue growth in the sector is +10.9 % a year. That is the yardstick for the growth priced into Alhasoob Co (+2.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Alhasoob Co (9522)?
The free-cash-flow yield on the price is 6.33 %: that much free cash flow Alhasoob Co produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Alhasoob Co (9522)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Alhasoob Co it is 50.30 SAR per share (as of Oct 25, 2026), against a price of 31.48 SAR. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Alhasoob Co stock overvalued or undervalued in 2026?
As of Oct 25, 2026, 9522 trades below its calculated fair value: price 31.48 SAR, fair value 50.30 SAR, a gap of about +60% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 9522?
No. The price is what the market pays today (31.48 SAR); the fair value is what the company's own numbers justify (50.30 SAR). For Alhasoob Co the two are 18.82 SAR per share apart. That gap is exactly why we show both numbers side by side.
How much is Alhasoob Co worth?
The market values Alhasoob Co at about 88.1M SAR (market capitalisation, as of Oct 25, 2026). Per share that is 31.48 SAR; our models calculate a fair value of 50.30 SAR per share.
What do the bullish and bearish scenarios say about 9522?
Our models span a range for Alhasoob Co: cautious scenario 32.97 SAR, base 50.30 SAR, optimistic 68.92 SAR per share (as of Oct 25, 2026, price 31.48 SAR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 9522?
Alhasoob Co trades at a price-to-earnings ratio of 11.9 (as of Oct 25, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 50.30 SAR is built from several models across several years. Other multiples: P/B 2.2, P/S 0.3, EV/EBITDA 8.3.
How solid is the balance sheet of Alhasoob Co (9522)?
Balance-sheet figures for Alhasoob Co (as of Oct 25, 2026): return on equity 17.9%. They feed the Quality Score of 67/100, which measures business quality independently of the share price.
How far is 9522 from its 52-week high?
Alhasoob Co trades at 31.48 SAR, about 28% below its 52-week high of 43.94 SAR and 7% above the low of 29.50 SAR (as of Oct 29, 2026). Distance from the high says nothing about value: that is what the fair value of 50.30 SAR is for.
Which stocks are comparable to Alhasoob Co?
From the same area (Technology) we also value TD SYNNEX Corporation, Arrow Electronics, Inc, Unisplendour Corporation, Avnet, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Alhasoob Co stock attractive at the current price?
The data as of Oct 25, 2026: price 31.48 SAR, calculated fair value 50.30 SAR (+60%), Quality Score 67/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 9522 calculated?
We run Alhasoob Co through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 50.30 SAR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. Alhasoob Co currently trades 37 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Alhasoob Co (9522)?
The closing price on Oct 29, 2026 was 31.48 SAR. Our model-based fair value is 50.30 SAR, about +60% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Alhasoob Co right now?
The price is below even our cautious bear case (32.97 SAR). The market is more pessimistic than our downside scenario. Solid quality (67/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (32.97 SAR to 68.92 SAR) leaves room in how you read the outcome.
Key figures of Alhasoob Co
How large is the market capitalisation of Alhasoob Co (9522)?
The market capitalisation of Alhasoob Co is 88.1M SAR (≈ $23.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Alhasoob Co (9522)?
The price-to-sales ratio of Alhasoob Co is 0.27 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Alhasoob Co (9522)?
Earnings per share at Alhasoob Co are 2.64 SAR (price ÷ EPS = P/E 11.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Alhasoob Co (9522)?
The net margin of Alhasoob Co is 2.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Alhasoob Co (9522)?
The return on equity (ROE) of Alhasoob Co is 17.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Alhasoob Co (9522)?
On an EBIT basis the return on assets of Alhasoob Co is 7.4% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Alhasoob Co (9522)?
The operating margin of Alhasoob Co is 2.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Alhasoob Co (9522)?
Revenue at Alhasoob Co is growing +141% versus a year earlier (3y avg +11.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Alhasoob Co (9522)?
Earnings per share at Alhasoob Co are growing +228% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Alhasoob Co (9522) hold?
Alhasoob Co holds more cash than debt, 17.5M SAR net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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Oct 25, 2026