Amazon.com, Inc (AMZN) Fair Value & Analysis
Consumer Cyclical · US · Market cap $2.6T
Amazon.com, Inc
AMZN · US
Fair value as of: Jul 13, 2026
From 23 valuation models · updated 3 days ago
Fair value updated Jul 13, 2026, revised from $152.85 to $127.67 (−16.5%) since Jun 24, 2026. Share price +1.6% over the past month.
Price vs Fair Value (12 months)
12‑month range $198.79 – $274.99 · fair‑value band $70.59 – $220.78 · the $249.89 price screens above the $127.67 fair value. As of Jul 13, 2026.
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Amazon.com, Inc (AMZN) currently trades at $249.89, while our model-based Fair Value estimate is $127.67, implying the stock looks roughly 48.9% overvalued today. We read business quality at 53/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Amazon.com, Inc generated revenue of $743B at a net margin of 12.2%. Revenue grew 16.6% year over year. It earns a return on equity of 24.3%. Net debt stands at $66.2B. Fundamentals as of Jul 13, 2026
Our scenario range runs from $70.59 (bear case) to $220.78 (bull case); at $249.89, the current price sits above that range. The share trades about 10% below its 52-week high and 27% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -49%, AMZN screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 13, 2026. TTM = trailing twelve months.
About the company
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Amazon.com, Inc reported revenue of $717B in FY2025 versus $470B in FY2021, a compound +11.1%/yr. Reported net income was $77.7B in FY2025, compounding +23.5%/yr from FY2021.
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External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Jul 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alibaba Group BABA | $125.95 | $30.54 | -76% |
| Naspers Limited NAPRF | $52.01 | $9.87 | -81% |
| PDD Holdings PDD | $81.82 | $186.53 | +128% |
| Prosus N.V 1TY | €37.94 | €64.26 | +69% |
| MercadoLibre, Inc MELI | $1,588 | $1,539 | -3% |
| DoorDash, Inc DASH | $160.07 | $63.49 | -60% |
| Sea Limited S2EA34 | R$16.98 | R$20.92 | +23% |
| Meituan MPNGF | $8.95 | $15.89 | +78% |
| eBay Inc EBAY | $104.94 | $60.13 | -43% |
| JD.com, Inc 9618 | HK$112.20 | HK$130.65 | +16% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.