Add-Shop ERetail Ltd (ASRL) Fair Value & Analysis
Consumer Defensive · IN · Market cap ₹198M
Fair value as of: Aug 13, 2026
From 22 valuation models · updated 6 days ago
Fair value updated Aug 13, 2026, revised from ₹7.45 to ₹7.82 (+5.0%) since Aug 11, 2026.
A solid business, screening 23% undervalued on our models.
What matters now
- Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality.
- Our model range runs from ₹5.86 (bear) to ₹9.77 (bull), base ₹7.82. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 59/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range ₹5.58 – ₹131.90 · fair‑value band ₹5.86 – ₹9.77 · the ₹6.34 price screens below the ₹7.82 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Add-Shop ERetail Ltd (ASRL) currently trades at ₹6.34, while our model-based Fair Value estimate is ₹7.82, implying the stock looks roughly 23.3% undervalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Add-Shop ERetail Ltd generated revenue of ₹1.6B at a net margin of 0.7%. Revenue grew 14.6% year over year. It earns a return on equity of 0.9%. Net debt stands at ₹122M. Fundamentals as of Aug 13, 2026
Our scenario range runs from ₹5.86 (bear case) to ₹9.77 (bull case); at ₹6.34, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 44% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -38% fair-value upside, at 23%, ASRL screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 22 models by family
Widest divergence: Asset-Based (₹26.96) versus Earnings-Based (₹4.36). Highest evidence: Growth DCF (80).
Notify me when ASRL reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 29
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Add-Shop E-Retail Limited manufactures and distributes ayurvedic, agricultural, animal feed supplements, and personal care products in India. It also provides books, health care, and other products. In addition, the company engages in distribution of Khadi clothing.
Full company description
Add-Shop E-Retail Limited manufactures and distributes ayurvedic, agricultural, animal feed supplements, and personal care products in India. It also provides books, health care, and other products. In addition, the company engages in distribution of Khadi clothing. The company was formerly known as Add-Shop Promotions Limited and changed its name to Add-Shop E-Retail Limited in June 2020. Add-Shop E-Retail Limited was founded in 2013 and is headquartered in Rajkot, India.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Add-Shop ERetail Ltd reported revenue of ₹1.6B in FY2026 versus ₹1.6B in FY2022, a compound −0.7%/yr. Reported net income was ₹10.5M in FY2026, compounding −51.5%/yr from FY2022.
Watch ASRL: get an alert when its fair value changes →
Peer Group
Household & Personal Products · 248 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $144.26 | $108.16 | -25% |
| Unilever PLC ULN | 1,080 MXN | 973.58 MXN | -10% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,063 | ₹789.46 | -62% |
| Essity AB ESSITYA | kr 276.50 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹936.90 | ₹367.64 | -61% |
| Marico Limited MARICO | ₹841.55 | ₹233.05 | -72% |
| APR Co 278470 | 396,500 KRW | 137,521 KRW | -65% |
| Dabur India Limited DABUR | ₹411.25 | ₹175.59 | -57% |
| PT Unilever Indonesia Tbk UNVR | 1,760 IDR | 1,928 IDR | +10% |
| Amorepacific Corporation 090430 | 135,700 KRW | 84,785 KRW | -38% |
Compare Add-Shop ERetail Ltd with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Defensive stocks →
Frequently asked questions
Is Add-Shop ERetail Ltd (ASRL) overvalued or undervalued?
What is the fair value of ASRL?
What is the quality score of ASRL?
What is the revenue of Add-Shop ERetail Ltd (ASRL)?
What is the net profit margin of ASRL?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Add-Shop ERetail Ltd and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.