Add-Shop E-Retail Limited (ASRL) Fair Value & Analysis
Consumer Defensive · IN · Market cap ₹198M
Fair value as of: Jul 5, 2026
From 22 valuation models · updated yesterday
Share price −0.4% over the past month.
Price vs Fair Value (12 months)
12‑month range ₹5.58 – ₹11.10 · fair‑value band ₹5.58 – ₹9.31 · the ₹7.01 price screens below the ₹7.45 fair value. As of Jul 5, 2026.
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Add-Shop E-Retail Limited (ASRL) currently trades at ₹7.01, while our model-based Fair Value estimate is ₹7.45 — implying the stock looks roughly 6.3% undervalued today. We read business quality at 55/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Add-Shop E-Retail Limited generated revenue of ₹1.6B at a net margin of 0.7%. Revenue grew 14.6% year over year. It earns a return on equity of 0.9%. Net debt stands at ₹122M. Fundamentals as of Jul 5, 2026
Our scenario range runs from ₹5.58 (bear case) to ₹9.31 (bull case); at ₹7.01, the current price sits within that range. The share trades about 38% below its 52-week high and 26% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -36% fair-value upside — at 6%, ASRL screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 5, 2026. TTM = trailing twelve months.
About the company
Add-Shop E-Retail Limited manufactures and distributes ayurvedic, agricultural, animal feed supplements, and personal care products in India. It also provides books, health care, and other products. In addition, the company engages in distribution of Khadi clothing. The company was formerly known as Add-Shop Promotions Limited and changed its name to Add-Shop E-Retail Limited in June 2020. Add-Shop E-Retail Limited was founded in 2013 and is headquartered in Rajkot, India.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Add-Shop E-Retail Limited reported revenue of ₹1.6B in FY2026 versus ₹1.6B in FY2022, a compound −0.7%/yr. Reported net income was ₹10.5M in FY2026, compounding −51.5%/yr from FY2022.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.