Brimag -L (BRMG) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Brimag -L ILS 46.66, price ILS 20.50, upside +127.6%, quality 60 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 8.47 ILA – 33.88 ILA · fair‑value band 31.56 ILA – 68.62 ILA · the 20.50 ILA price screens below the 46.66 ILA fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Brimag Digital Age Ltd. imports, markets, and distributes home appliances and commercial air conditioning systems in Israel.
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Brimag Digital Age Ltd. imports, markets, and distributes home appliances and commercial air conditioning systems in Israel. It offers refrigerators, ovens and stoves, dishwashers, freezers, and wine coolers; mixers, blenders, hand mixers, mixer accessories, food processors and choppers, microwaves, pots, cutlery, electric hotplates, toasters, meat grinders, frying pans, bread makers, juicers, and kettles; fans, heat spreaders, heaters, and radiators; hair care and styling products, such as straighteners, curlers, dryers, design brushes, hairdressing machines, beard styles, shavers, hair removers, and pedicure device makeup mirrors; audio products and telephones; vacuum cleaners, irons, washing machines, tumble dryers; and coffee machines, grinders, accessories, and cleaning and maintenance accessories. The company also provides warranty and repair services. Brimag Digital Age Ltd. was incorporated in 1993 and is based in Azor, Israel.
Stock analysis
Brimag -L (BRMG) currently trades at 20.50 ILA, while our model-based Fair Value estimate is 46.66 ILA, implying the stock looks roughly 56.1% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 58.97 ILA per share, and 21 of the 24 models we run sit above the 20.50 ILA price.
Bear case: the Dividend Discount group reads lowest at 9.13 ILA, and 3 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: 31.56 ILA (bear) to 68.62 ILA (bull), the price of 20.50 ILA sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Brimag -L reported revenue of 431M ILS in FY2025 versus 517M ILS in FY2021, a compound −4.5%/yr. Reported net income was 27.5M ILS in FY2025, compounding −17.3%/yr from FY2021.
Key figures
Market cap 201M ILA · P/E ratio 7.9 · P/S ratio 0.50 · EPS (TTM) 2.61 ILA · Dividend yield 6.7% · Net margin 6.4% · Return on equity 9.8% · Return on assets (EBIT) 6.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 19% below its 52-week high and 14% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −12% fair-value upside, at 128%, BRMG screens cheaper than that median.
Fair Value models
Bear 31.56 ILAFair Value 46.66 ILABull 68.62 ILA
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.9039 ILS per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.68/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+0.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.1%
Dividend (yield on the price)6.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−6% vs 4%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 11%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 1.2%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+12.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Israel: IMF forecast 2.1% a year to 2030, 1.7% from 2016 to 2025) that is about +9.9% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronics & Computer Distribution · 154 stocks
Beats the industry median on 11/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score60 · Above median
Fair Value upside+128% · Top 25%
Profitability
Return on equity (TTM)10% · Above median
Return on assets4% · Above median
Net margin (TTM)6% · Top 25%
Operating margin (TTM)7% · Top 25%
Growth and dividend
Revenue growth−9% · Bottom 25%
Dividend yield (TTM)6.7% · Top 25%
Balance sheet
Debt / equity0.07× · Above median
Valuation Multiplesvs Electronics & Computer Distribution median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Brimag -L Fair Value". https://www.fairvalue-calculator.com/stock/BRMG
Frequently asked questions
Is Brimag -L (BRMG) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 46.66 ILA versus a price of 20.50 ILA, about +128% upside (undervalued).
What is the fair value of BRMG?
Our model-based fair value for Brimag -L is 46.66 ILA (as of Sep 24, 2026), built from audited fundamentals. The current price: 20.50 ILA.
What is the quality score of BRMG?
Brimag -L has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Brimag -L (BRMG)?
Our model-based price target is the fair value of 46.66 ILA (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 31.56 ILA, optimistic scenario 68.62 ILA. It is a calculation from audited fundamentals, not an analyst target.
What is the Brimag -L stock forecast for 2026?
Our models put fair value at 46.66 ILA, about +128% upside versus a price of 20.50 ILA (undervalued). Cautious scenario 31.56 ILA, optimistic scenario 68.62 ILA. The calculation is refreshed regularly with new filings.
What is the revenue of Brimag -L (BRMG)?
Brimag -L reported trailing-twelve-month revenue of about 422M ILS (latest available figure, as of Sep 24, 2026).
Does Brimag -L pay a dividend?
Brimag -L currently shows a dividend yield of about 6.73% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Brimag -L (BRMG)?
For today's price to be fair in a discounted-cash-flow model, Brimag -L would have to grow free cash flow by +12.2 % per year for five years (discount rate 13.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of BRMG use?
Our models discount Brimag -L at 13.2 %: a base by market capitalisation (micro), damped by beta 0.62, country premium for Israel. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Brimag -L that is +12.2 % per year a year over ten years, using the same discount rate (13.2 %) and the same formula as our fair value.
How much growth has Brimag -L (BRMG) delivered so far?
Over the past 5 years revenue at Brimag -L grew -3.2 % a year. The price currently implies +12.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Brimag -L (BRMG) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Brimag -L (+12.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Brimag -L (BRMG)?
The free-cash-flow yield on the price is 11.58 %: that much free cash flow Brimag -L produces per unit of market value. When it exceeds the discount rate of our models (13.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Brimag -L (BRMG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Brimag -L it is 46.66 ILA per share (as of Sep 24, 2026), against a price of 20.50 ILA. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Brimag -L stock overvalued or undervalued in 2026?
As of Sep 24, 2026, BRMG trades below its calculated fair value: price 20.50 ILA, fair value 46.66 ILA, a gap of about +128% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BRMG?
No. The price is what the market pays today (20.50 ILA); the fair value is what the company's own numbers justify (46.66 ILA). For Brimag -L the two are 26.16 ILA per share apart. That gap is exactly why we show both numbers side by side.
How much is Brimag -L worth?
The market values Brimag -L at about 201M ILA (market capitalisation, as of Sep 24, 2026). Per share that is 20.50 ILA; our models calculate a fair value of 46.66 ILA per share.
What do the bullish and bearish scenarios say about BRMG?
Our models span a range for Brimag -L: cautious scenario 31.56 ILA, base 46.66 ILA, optimistic 68.62 ILA per share (as of Sep 24, 2026, price 20.50 ILA). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BRMG?
Brimag -L trades at a price-to-earnings ratio of 7.9 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 46.66 ILA is built from several models across several years. Other multiples: P/B 0.2, P/S 0.2, EV/EBITDA 1.7.
How solid is the balance sheet of Brimag -L (BRMG)?
Balance-sheet figures for Brimag -L (as of Sep 24, 2026): return on equity 9.8%, debt of 0.07 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is BRMG from its 52-week high?
Brimag -L trades at 20.50 ILA, about 19% below its 52-week high of 25.25 ILA and 14% above the low of 18.00 ILA (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 46.66 ILA is for.
Which stocks are comparable to Brimag -L?
From the same area (Technology) we also value TD SYNNEX Corporation, Unisplendour Corporation, Rexel S.A, Arrow Electronics, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Brimag -L stock attractive at the current price?
The data as of Sep 24, 2026: price 20.50 ILA, calculated fair value 46.66 ILA (+128%), Quality Score 60/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BRMG calculated?
We run Brimag -L through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 46.66 ILA, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Brimag -L currently trades 128 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Brimag -L (BRMG)?
The closing price on Sep 24, 2026 was 20.50 ILA. Our model-based fair value is 46.66 ILA, about +128% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Brimag -L right now?
The price is below even our cautious bear case (31.56 ILA). The market is more pessimistic than our downside scenario. Solid quality (60/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (31.56 ILA to 68.62 ILA) leaves room in how you read the outcome.
Where does the earnings growth of Brimag -L (BRMG) come from?
Earnings per share at Brimag -L grew +4.0 % a year from 2014 to 2025. Broken into its drivers: revenue per share −1.3 %, EBIT margin +0.4 %, tax rate +2.2 %, residual (interest, one-offs) +2.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Brimag -L
How large is the market capitalisation of Brimag -L (BRMG)?
The market capitalisation of Brimag -L is 201M ILA. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Brimag -L (BRMG)?
The price-to-sales ratio of Brimag -L is 0.50 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Brimag -L (BRMG)?
Earnings per share at Brimag -L are 2.61 ILA (price ÷ EPS = P/E 7.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Brimag -L (BRMG)?
The dividend yield of Brimag -L is 6.7% (payout 52.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Brimag -L (BRMG)?
The net margin of Brimag -L is 6.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Brimag -L (BRMG)?
The return on equity (ROE) of Brimag -L is 9.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Brimag -L (BRMG)?
On an EBIT basis the return on assets of Brimag -L is 6.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Brimag -L (BRMG)?
The operating margin of Brimag -L is 7.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Brimag -L (BRMG)?
Revenue at Brimag -L is growing −9.1% versus a year earlier (3y avg −5.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Brimag -L (BRMG)?
Earnings per share at Brimag -L are growing −36.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Brimag -L (BRMG) carry?
The net debt of Brimag -L is 186M ILA (fiscal year 2025, ≈ 8.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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