The Clorox Company (CLXC34) Fair Value & Analysis
Consumer Defensive · BR · Market cap R$57.2B
Fair value as of: Jun 24, 2026
From 24 valuation models · updated 17 days ago
Share price +5.3% over the past month.
Price vs Fair Value (12 months)
12‑month range R$105.59 – R$177.94 · fair‑value band R$13.90 – R$35.81 · the R$124.47 price screens above the R$21.96 fair value. As of Jun 24, 2026.
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The Clorox Company (CLXC34) currently trades at R$124.47, while our model-based Fair Value estimate is R$21.96 — implying the stock looks roughly 82.4% overvalued today. We read business quality at 63/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, The Clorox Company generated revenue of R$6.8B at a net margin of 11.2%. Revenue grew 0.1% year over year. It earns a return on equity of 54.6%. Net debt stands at R$2.3B. Fundamentals as of Jun 24, 2026
Our scenario range runs from R$13.90 (bear case) to R$35.81 (bull case); at R$124.47, the current price sits above that range. The share trades about 30% below its 52-week high and 23% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -48% fair-value upside — at -82%, CLXC34 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care …
Revenue & earnings trend
FY2022 – FY2025 · reported fiscal years
The Clorox Company reported revenue of R$7.1B in FY2025 versus R$7.1B in FY2022, a compound −0.0%/yr. Reported net income was R$810M in FY2025, compounding +20.6%/yr from FY2022.
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Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jun 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | 2,590 MXN | 1,732 MXN | -33% |
| L'Oréal S.A LRLCF | $450.56 | $209.17 | -54% |
| Unilever PLC UNLYF | $59.34 | $46.11 | -22% |
| Colgate-Palmolive Company CL | $89.95 | $42.33 | -53% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,170 | ₹807.38 | -63% |
| Reckitt Benckiser Group RBGLY | $12.32 | $17.37 | +41% |
| Kimberly-Clark Corporation KMBB34 | R$507.13 | R$264.22 | -48% |
| Church & Dwight Co CHDC34 | R$488.56 | R$53.25 | -89% |
| Essity AB ESSITYB | kr 268.40 | kr 276.64 | +3% |
| Godrej Consumer Products Limited GODREJCP | ₹998.00 | ₹323.44 | -68% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.