BOOHOO GROUP PLC (DEBS) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 378M GBX · ISIN GB00BYVJFP10
Strengths
Risks
Fair value as of: Aug 13, 2026
From 1 valuation models · updated 15 days ago
Share price −11.9% over the past month.
Below-average quality, trading 23% below our fair value.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range (£0.1700 to £0.3600) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range £0.1040 – £3.32 · fair‑value band £0.1700 – £0.3600 · the £0.2070 price screens below the £0.2700 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
BOOHOO GROUP PLC (DEBS) currently trades at £0.2070, while our model-based Fair Value estimate is £0.2700, implying the stock looks roughly 30.4% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Over the trailing twelve months, BOOHOO GROUP PLC generated revenue of £702M at a net margin of -28.8%. Revenue declined 23.0% year over year. Net debt stands at £168M. Fundamentals as of Aug 13, 2026
Our scenario range runs from £0.1700 (bear case) to £0.3600 (bull case); at £0.2070, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -50% fair-value upside, at 30%, DEBS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 1 models by family
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 42 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom under the Debenahams Group trading name. The company provides consumer credit and payment services, as well as engages in the business of online marketplaces.
Full company description
boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom under the Debenahams Group trading name. The company provides consumer credit and payment services, as well as engages in the business of online marketplaces. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
BOOHOO GROUP PLC reported revenue of £917M in FY2026 versus £2.0B in FY2022, a compound −17.5%/yr. Reported net income was −£108M in FY2026.
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Peer Group
Internet Retail · 107 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $256.26 | $127.67 | -50% |
| Alibaba Group 89988 | HK$97.45 | HK$48.38 | -50% |
| PDD Holdings PDD | $86.74 | $225.33 | +160% |
| MercadoLibre, Inc MELI | $1,950 | $798.98 | -59% |
| DoorDash, Inc DASH | $236.93 | $38.64 | -84% |
| Sea Limited SE | $118.32 | $52.70 | -55% |
| JD.com, Inc 89618 | ¥95.45 | ¥73.98 | -22% |
| eBay Inc EBAY | $104.20 | $60.13 | -42% |
| Coupang, Inc CPNG | $16.32 | $2.79 | -83% |
| Delivery Hero SE DHER | €37.05 | €12.71 | -66% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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