boohoo group plc (DEBS) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 378M GBX
Fair value as of: Jul 14, 2026
From 4 valuation models · updated today
Fair value updated Jul 14, 2026 — revised from £0.0100 to £0.2700 (+2,600.0%) since Jun 24, 2026. Share price +2.9% over the past month.
Price vs Fair Value (12 months)
12‑month range £0.1040 – £0.2875 · fair‑value band £0.1700 – £0.3600 · the £0.2520 price screens below the £0.2700 fair value. As of Jul 14, 2026.
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boohoo group plc (DEBS) currently trades at £0.2520, while our model-based Fair Value estimate is £0.2700 — implying the stock looks roughly 7.1% fairly valued today. We read business quality at 46/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
Over the trailing twelve months, boohoo group plc generated revenue of £702M at a net margin of -28.8%. Revenue declined 23.0% year over year. Net debt stands at £168M. Fundamentals as of Jul 14, 2026
Our scenario range runs from £0.1700 (bear case) to £0.3600 (bull case); at £0.2520, the current price sits within that range. For context, the median of 10 Consumer Cyclical peers we cover trades at -8% fair-value upside — at 7%, DEBS screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 14, 2026. TTM = trailing twelve months.
About the company
boohoo group plc, through its subsidiaries, operates as an online clothing retailer in the United Kingdom under the Debenahams Group trading name. The company provides consumer credit and payment services, as well as engages in the business of online marketplaces. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
boohoo group plc reported revenue of £917M in FY2026 versus £2.0B in FY2022, a compound −17.5%/yr. Reported net income was −£108M in FY2026.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.