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dotdigital Group (DOTDF) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of dotdigital Group $1.38, price $0.56, upside +147.4%, quality 68 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Broad data
Sep 24, 2026
Broad data
Sep 24, 2026
dotdigital Group
DOTDF · USClearly undervaluedStrong Fair Value upside, but quality is only moderate.
✓Fair value $1.38 · Strongly undervalued (+147.4%)
✓Quality 68/100
✓Healthy Growth (revenue 5y +12.1 %/yr)
✓Solidly profitable · 10.8% net margin (TTM)
✓Low debt · generates free cash flow
✓2.2% dividend yield · Well covered
!Moderate moat 55/100
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $0.5577 – $10.61 · fair‑value band $1.03 – $1.74 · the $0.5577 price screens below the $1.38 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Company profile
dotdigital Group Plc engages in the provision of intuitive software as a service (SaaS) and managed services to digital marketing professionals worldwide.
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dotdigital Group Plc engages in the provision of intuitive software as a service (SaaS) and managed services to digital marketing professionals worldwide. The company offers Dotdigital, a SaaS-based an all-in-one customer experience and data platform that breaks down data siloes to create a centralized data hub to deliver actionable insights and automate the data through various channels, such as web, email, SMS, WhatsApp, chat, push, social, ads, and others. The company was founded in 1999 and is headquartered in London, the United Kingdom.
Stock analysis
dotdigital Group (DOTDF) currently trades at $0.5577, while our model-based Fair Value estimate is $1.38, implying the stock looks roughly 59.6% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $1.88 per share, and 21 of the 26 models we run sit above the $0.5577 price.
Bear case: the Dividend Discount group reads lowest at $0.1600, and 5 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $1.03 (bear) to $1.74 (bull), the price of $0.5577 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
dotdigital Group reported revenue of £84.0M in FY2025 versus £58.1M in FY2021, a compound +9.6%/yr. Reported net income was £11.2M in FY2025, compounding +1.4%/yr from FY2021.
Key figures
Market cap $205M · P/E ratio 16.3 · P/S ratio 2.17 · EPS (TTM) $0.0400 · Dividend yield 2.2% · Net margin 13.4% · Return on equity 8.9% · Return on assets (EBIT) 13.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 57 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −8% fair-value upside, at 147%, DOTDF screens cheaper than that median.
Fair Value models
Bear $1.03
Fair Value $1.38
Bull $1.74
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then ($0.0280 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
$1.21
$1.88
$3.30
78
Growth DCF
$1.18
$1.88
$2.80
78
Residual Income
$0.3600
$0.3900
$0.4500
76
All 26 models by family
DCF Models
FCF DCF
$1.21
$1.88
$3.30
78
Owner Earnings
$1.15
$1.91
$3.11
75
5Y Revenue Exit
$0.9100
$1.42
$2.12
72
5Y EBITDA Exit
$1.42
$2.55
$4.04
73
5Y P/E Exit
$1.15
$1.95
$2.91
70
10Y Revenue Exit
$1.00
$1.50
$2.30
66
10Y EBITDA Exit
$1.32
$2.24
$3.77
66
10Y P/E Exit
$1.16
$1.85
$2.90
63
Earnings-Based
Graham-Dodd
$0.3300
$1.93
$2.69
63
Lynch FV
$0.5500
$0.7800
$1.01
61
PEG = 1.0
$0.5500
$0.7800
$1.01
57
EPV
$0.4800
$0.5200
$0.5500
74
Dividend Discount
Gordon GGM
$0.1000
$0.1700
$0.2200
68
DDM Multi-Stage
$0.1000
$0.1600
$0.1900
67
Multiples
P/E Multiple
$1.03
$1.37
$1.71
63
P/S Multiple
$0.6200
$0.8300
$1.04
58
P/B Multiple
$0.6200
$0.8300
$1.04
55
EV/EBIT
$1.28
$1.66
$2.03
66
EV/EBITDA
$1.67
$2.17
$2.68
67
EV/Revenue
$0.7300
$0.9700
$1.21
54
Asset-Based
NCAV (Graham)
$0.2300
$0.3000
$0.4500
54
Growth DCF
Growth DCF
$1.18
$1.88
$2.80
78
Rev-Margin DCF
$0.9100
$1.41
$2.11
72
Economic Profit
Residual Income
$0.3600
$0.3900
$0.4500
76
ROIC Compounder
$0.5000
$0.5900
$0.6900
72
Growth Earnings
Growth-Adj P/E
$0.9300
$1.33
$1.73
67
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Set up alert →Quality Score breakdown
Overall quality
68/100
Of which business quality 71 · Market factors (momentum, volatility) 17
Profitability
54
Margins and returns on capital today
Quality Growth
35
Are margins and returns improving?
Cashflow
99
Earnings quality: real cash, not paper profit
Fin. Strength
97
Balance sheet, leverage, solvency risk
Investment
48
Disciplined investing over empire-building
Low Volatility
42
Calm price path (market factor)
Momentum
11
Price trend over the last 3–12 months (market factor)
52W Momentum
0
Distance to the 52-week high (market factor)
Net Issuance
70
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
91/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+6.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Start year 2020 (pandemic). Over 10 years: +14.7% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.0%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+2.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+0.3%
Dividend (yield on the price)2.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.0.3% vs 8.2%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.26% → 17%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−12.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in GBP, UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about −14.7% a year for the price and +7.8% for the forecasts.
Forecast 2026 (sales)+11.8%
Forecast 2027 (sales)+11.8%
Projected 2028 (sales)+10.5%
Projected 2029 (sales)+9.3%
Projected 2030 (sales)+8.1%
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Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate.
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|---|---|---|---|
| SAP SE SAP | €186.74 | €172.46 | −8% |
| Salesforce, Inc CRM | $229.57 | $342.73 | +49% |
| Shopify Inc SHOP | $144.01 | $64.36 | −55% |
| ServiceNow, Inc NOW | $134.01 | $147.41 | +10% |
| Uber Technologies, Inc UBER | $69.36 | $103.69 | +49% |
| Snowflake Inc SNOW | $330.31 | $74.36 | −77% |
| Automatic Data Processing, Inc ADP | $261.80 | $150.01 | −43% |
| Adobe Inc ADBE | $239.94 | $454.04 | +89% |
| Datadog, Inc DDOG | $268.70 | $32.52 | −88% |
| Cadence Design Systems, Inc CDNS | $326.70 | $225.48 | −31% |
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Frequently asked questions
Is dotdigital Group (DOTDF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $1.38 versus the last price from Sep 25, 2026 of $0.5577, about +147% upside (undervalued).
What is the fair value of DOTDF?
Our model-based fair value for dotdigital Group is $1.38 (as of Sep 24, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $0.5577.
What is the quality score of DOTDF?
dotdigital Group has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for dotdigital Group (DOTDF)?
Our model-based price target is the fair value of $1.38 (as of Sep 24, 2026) from 26 valuation models. Cautious scenario $1.03, optimistic scenario $1.74. It is a calculation from audited fundamentals, not an analyst target.
What is the dotdigital Group stock forecast for 2026?
Our models put fair value at $1.38, about +147% upside versus the last price from Sep 25, 2026 of $0.5577 (undervalued). Cautious scenario $1.03, optimistic scenario $1.74. The calculation is refreshed regularly with new filings.
What is the revenue of dotdigital Group (DOTDF)?
dotdigital Group reported trailing-twelve-month revenue of about £85.7M (latest available figure, as of Sep 24, 2026).
Does dotdigital Group pay a dividend?
dotdigital Group currently shows a dividend yield of about 2.15% relative to its recent price (as of Sep 24, 2026).
What growth is priced into dotdigital Group (DOTDF)?
For today's price to be fair in a discounted-cash-flow model, dotdigital Group would have to grow free cash flow by -12.7 % per year for five years (discount rate 14.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +12.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of DOTDF use?
Our models discount dotdigital Group at 14.1 %: a base by market capitalisation (micro), damped by beta 1.43, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For dotdigital Group that is -12.7 % per year a year over ten years, using the same discount rate (14.1 %) and the same formula as our fair value.
How much growth has dotdigital Group (DOTDF) delivered so far?
Over the past 5 years revenue at dotdigital Group grew +12.1 % a year. The price currently implies -12.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of dotdigital Group (DOTDF) growing?
The median revenue growth in the sector is +10.3 % a year. That is the yardstick for the growth priced into dotdigital Group (-12.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of dotdigital Group (DOTDF)?
The free-cash-flow yield on the price is 17.79 %: that much free cash flow dotdigital Group produces per unit of market value. When it exceeds the discount rate of our models (14.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of dotdigital Group (DOTDF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For dotdigital Group it is $1.38 per share (as of Sep 24, 2026), against a price of $0.5577. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is dotdigital Group stock overvalued or undervalued in 2026?
As of Sep 24, 2026, DOTDF trades below its calculated fair value: price $0.5577, fair value $1.38, a gap of about +147% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of DOTDF?
No. The price is what the market pays today ($0.5577); the fair value is what the company's own numbers justify ($1.38). For dotdigital Group the two are $0.8223 per share apart. That gap is exactly why we show both numbers side by side.
How much is dotdigital Group worth?
The market values dotdigital Group at about $205M (market capitalisation, as of Sep 24, 2026). Per share that is $0.5577; our models calculate a fair value of $1.38 per share.
What do the bullish and bearish scenarios say about DOTDF?
Our models span a range for dotdigital Group: cautious scenario $1.03, base $1.38, optimistic $1.74 per share (as of Sep 24, 2026, price $0.5577). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is DOTDF from its 52-week high?
dotdigital Group trades at $0.5577, about 44% below its 52-week high of $0.9883 and at the low of $0.5577 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $1.38 is for.
Which stocks are comparable to dotdigital Group?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is dotdigital Group stock attractive at the current price?
The data as of Sep 24, 2026: price $0.5577, calculated fair value $1.38 (+147%), Quality Score 68/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of DOTDF calculated?
We run dotdigital Group through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.38, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. dotdigital Group currently trades 60 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of dotdigital Group (DOTDF)?
The latest price we hold is from Sep 25, 2026 and stands at $0.5577. Our model-based fair value is $1.38, about +147% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with dotdigital Group right now?
The price is below even our cautious bear case ($1.03). The market is more pessimistic than our downside scenario. Solid quality (68/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of dotdigital Group (DOTDF) come from?
Earnings per share at dotdigital Group grew +10.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +14.4 %, EBIT margin −3.3 %, tax rate −1.0 %, residual (interest, one-offs) +0.7 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of dotdigital Group
How large is the market capitalisation of dotdigital Group (DOTDF)?
The market capitalisation of dotdigital Group is $205M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of dotdigital Group (DOTDF)?
The price-to-earnings ratio of dotdigital Group is 16.3 (as of Jun 19, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of dotdigital Group (DOTDF)?
The price-to-sales ratio of dotdigital Group is 2.17 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of dotdigital Group (DOTDF)?
Earnings per share at dotdigital Group are $0.0400 (price ÷ EPS = P/E 16.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of dotdigital Group (DOTDF)?
The dividend yield of dotdigital Group is 2.2% (payout 30.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of dotdigital Group (DOTDF)?
The net margin of dotdigital Group is 13.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of dotdigital Group (DOTDF)?
The return on equity (ROE) of dotdigital Group is 8.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of dotdigital Group (DOTDF)?
On an EBIT basis the return on assets of dotdigital Group is 13.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of dotdigital Group (DOTDF)?
The operating margin of dotdigital Group is 14.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at dotdigital Group (DOTDF)?
Revenue at dotdigital Group is growing +4.3% versus a year earlier (3y avg +10.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at dotdigital Group (DOTDF)?
Earnings per share at dotdigital Group are growing −30.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does dotdigital Group (DOTDF) hold?
dotdigital Group holds more cash than debt, £34.5M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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