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goeasy Ltd (EHMEF) Fair Value & Analysis

Financial Services · US · Market cap $473M

Price$29.60
Fair Value$59.20
Upside+100.0%
Quality95/100
Evidence: Low Range $18.97 – $99.43

Fair value as of: Jun 25, 2026

Analysis

goeasy Ltd (EHMEF) currently trades at $29.60, while our model-based Fair Value estimate is $59.20 — implying the stock looks roughly 100.0% undervalued today. We read business quality at 95/100 (high quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

About the company

goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. It operates through two segments, Easyfinancial and Easyhome. The company offers unsecured and secured installment loans; home equity and improvement, secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services. It also leases household furniture, appliances, electronics, and unsecured lending products to retail consumers. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada.

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Frequently asked questions

Is goeasy Ltd (EHMEF) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $59.20 versus a price of $29.60 — about +100% (undervalued). Model-based estimate, not financial advice.
What is the fair value of EHMEF?
Our 21-model fair value for goeasy Ltd is $59.20 (as of Jun 25, 2026), built from audited fundamentals. The current price is $29.60.
What is the quality score of EHMEF?
goeasy Ltd has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.