Moonpig Group (MOON) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 657M GBX
Fair value as of: Jun 24, 2026
From 15 valuation models · updated 5 days ago
Fair value updated Jun 24, 2026 — revised from £2.16 to £0.4800 (−77.8%) since Jun 23, 2026. Share price +10.0% over the past month.
Price vs Fair Value (12 months)
12‑month range £1.71 – £2.16 · fair‑value band £0.2800 – £0.6800 · the £2.16 price screens above the £0.4800 fair value. As of Jun 24, 2026.
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Moonpig Group (MOON) currently trades at £2.16, while our model-based Fair Value estimate is £0.4800 — implying the stock looks roughly 77.8% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, Moonpig Group generated revenue of £361M at a net margin of 13.1%. Revenue grew 6.7% year over year. It earns a return on equity of 100.4%. Net debt stands at £95.9M. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
Moonpig Group PLC, together with its subsidiaries, operates as a data and technology platform for online greeting cards and gifting in the Netherlands, Ireland, Australia, the United States, and the United Kingdom. The company operates through the Moonpig, Greetz, and Experiences segments. It also engages in trading and holding activities, as well as provides management services. The company sells its products under the Moonpig, Buyagift, Red Letter Days, and Greetz brands through its website and app. Moonpig Group PLC was founded in 2000 and is headquartered in London, the United Kingdom.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Moonpig Group reported revenue of £350M in FY2025 versus £368M in FY2021, a compound −1.3%/yr. Reported net income was −£11.1M in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.