Ulta Beauty Inc. (U1LT34) fair value: what the stock is really worth
As of Oct 1, 2026: fair value of Ulta Beauty Inc. BRL 115, price BRL 140, upside -17.8%, quality 72 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range R$38.42 – R$182.23 · fair‑value band R$71.39 – R$160.09 · the R$140.42 price screens above the R$115.49 fair value. Dashed = 300-day average. As of Sep 29, 2026.
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Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait.
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Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
Stock analysis
Ulta Beauty Inc. (U1LT34) currently trades at R$140.42, while our model-based Fair Value estimate is R$115.49, 17.8% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of R$138.60 per share, and 7 of the 24 models we run sit above the R$140.42 price.
Bear case: the Economic Profit group reads lowest at R$54.91, and 17 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: R$71.39 (bear) to R$160.09 (bull), the price of R$140.42 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Ulta Beauty Inc. reported revenue of $12.4B in FY2026 versus $8.6B in FY2022, a compound +9.5%/yr. Reported net income was $1.2B in FY2026, compounding +4.0%/yr from FY2022.
Key figures
Market cap R$101B (≈ $19.4B) · P/E ratio 20.3 · P/S ratio 1.89 · EPS (TTM) R$6.91 · Net margin 9.3% · Return on equity 47.5% · Return on assets (EBIT) 27.0% · Operating margin 14.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).
What moves the price
The share trades about 23% below its 52-week high and 21% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −17% fair-value upside, at −18%, U1LT34 screens richer than that median.
Fair Value models
Bear R$71.39Fair Value R$115.49Bull R$160.09
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then (R$4.64 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+9.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.0%
Start year 2021 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+15.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+15.9%
Dividend (yield on the price)0.0%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 12%
News mood ⓘNews mood, the average tone of recent news (100 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 210 stocks
Beats the industry median on 7/9 measures
Overall it ranks above its industry peers.
Valuation
Quality Score72 · Top 25%
Fair Value upside+21.0% · Above median
Profitability
Return on equity (TTM)47.5% · Top 25%
Return on assets15.3% · Top 25%
Net margin (TTM)9.4% · Top 25%
Operating margin (TTM)14.2% · Top 25%
Growth and dividend
Revenue growth11.1% · Above median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Ulta Beauty Inc. Fair Value". https://www.fairvalue-calculator.com/stock/U1LT34
Frequently asked questions
Is Ulta Beauty Inc. (U1LT34) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of R$115.49 versus a price of R$140.42, about −18% upside (overvalued).
What is the fair value of U1LT34?
Our model-based fair value for Ulta Beauty Inc. is R$115.49 (as of Sep 29, 2026), built from audited fundamentals. The current price: R$140.42.
What is the quality score of U1LT34?
Ulta Beauty Inc. has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Ulta Beauty Inc. (U1LT34)?
Our model-based price target is the fair value of R$115.49 (as of Sep 29, 2026) from 24 valuation models. Cautious scenario R$71.39, optimistic scenario R$160.09. It is a calculation from audited fundamentals, not an analyst target.
What is the Ulta Beauty Inc. stock forecast for 2026?
Our models put fair value at R$115.49, about −18% upside versus a price of R$140.42 (overvalued). Cautious scenario R$71.39, optimistic scenario R$160.09. The calculation is refreshed regularly with new filings.
What is the revenue of Ulta Beauty Inc. (U1LT34)?
Ulta Beauty Inc. reported trailing-twelve-month revenue of about $12.7B (latest available figure, as of Sep 29, 2026).
What is the intrinsic value of Ulta Beauty Inc. (U1LT34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Ulta Beauty Inc. it is R$115.49 per share (as of Sep 29, 2026), against a price of R$140.42. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Ulta Beauty Inc. stock overvalued or undervalued in 2026?
As of Sep 29, 2026, U1LT34 trades above its calculated fair value: price R$140.42, fair value R$115.49, a gap of about −18% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of U1LT34?
No. The price is what the market pays today (R$140.42); the fair value is what the company's own numbers justify (R$115.49). For Ulta Beauty Inc. the two are R$24.93 per share apart. That gap is exactly why we show both numbers side by side.
How much is Ulta Beauty Inc. worth?
The market values Ulta Beauty Inc. at about R$101B (market capitalisation, as of Sep 29, 2026). Per share that is R$140.42; our models calculate a fair value of R$115.49 per share.
What do the bullish and bearish scenarios say about U1LT34?
Our models span a range for Ulta Beauty Inc.: cautious scenario R$71.39, base R$115.49, optimistic R$160.09 per share (as of Sep 29, 2026, price R$140.42). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of U1LT34?
Ulta Beauty Inc. trades at a price-to-earnings ratio of 20.3 (as of Sep 29, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of R$115.49 is built from several models across several years. Other multiples: PEG 1.7.
What is the PEG ratio of U1LT34?
The PEG ratio of Ulta Beauty Inc. is 1.65 (P/E divided by earnings growth, as of Sep 29, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Ulta Beauty Inc. (U1LT34)?
Balance-sheet figures for Ulta Beauty Inc. (as of Sep 29, 2026): return on equity 47.5%. They feed the Quality Score of 72/100, which measures business quality independently of the share price.
How far is U1LT34 from its 52-week high?
Ulta Beauty Inc. trades at R$140.42, about 23% below its 52-week high of R$182.23 and 21% above the low of R$115.69 (as of Oct 1, 2026). Distance from the high says nothing about value: that is what the fair value of R$115.49 is for.
Which stocks are comparable to Ulta Beauty Inc.?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Casey's General Stores, Inc, Best Buy Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Ulta Beauty Inc. stock attractive at the current price?
The data as of Sep 29, 2026: price R$140.42, calculated fair value R$115.49 (−18%), Quality Score 72/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of U1LT34 calculated?
We run Ulta Beauty Inc. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$115.49, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Ulta Beauty Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Ulta Beauty Inc. (U1LT34)?
The closing price on Oct 1, 2026 was R$140.42. Our model-based fair value is R$115.49, about −18% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Ulta Beauty Inc. right now?
A high-quality business (quality 72/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety. A fairly wide model range (R$71.39 to R$160.09) leaves room in how you read the outcome.
Key figures of Ulta Beauty Inc.
How large is the market capitalisation of Ulta Beauty Inc. (U1LT34)?
The market capitalisation of Ulta Beauty Inc. is R$101B (≈ $19.4B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Ulta Beauty Inc. (U1LT34)?
The price-to-sales ratio of Ulta Beauty Inc. is 1.89 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Ulta Beauty Inc. (U1LT34)?
Earnings per share at Ulta Beauty Inc. are R$6.91 (price ÷ EPS = P/E 20.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Ulta Beauty Inc. (U1LT34)?
The net margin of Ulta Beauty Inc. is 9.3% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Ulta Beauty Inc. (U1LT34)?
The return on equity (ROE) of Ulta Beauty Inc. is 47.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Ulta Beauty Inc. (U1LT34)?
On an EBIT basis the return on assets of Ulta Beauty Inc. is 27.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Ulta Beauty Inc. (U1LT34)?
The operating margin of Ulta Beauty Inc. is 14.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Ulta Beauty Inc. (U1LT34)?
Revenue at Ulta Beauty Inc. is growing +11.1% versus a year earlier (3y avg +6.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Ulta Beauty Inc. (U1LT34)?
Earnings per share at Ulta Beauty Inc. are growing +15.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Ulta Beauty Inc. (U1LT34) generate?
The free cash flow of Ulta Beauty Inc. is $1.1B (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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