DICK'S Sporting Goods, Inc (DKS) Fair Value & Analysis
Consumer Cyclical · US · Market cap $18.7B
DICK'S Sporting Goods, Inc
DKS · US
Fair value as of: Jul 16, 2026
From 26 valuation models · updated 22 days ago
Share price −11.0% over the past month.
Below-average quality, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range ($104.54 to $245.14) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range $64.42 – $241.35 · fair‑value band $104.54 – $245.14 · the $198.62 price screens above the $181.10 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
DICK'S Sporting Goods, Inc (DKS) currently trades at $198.62, while our model-based Fair Value estimate is $181.10, implying the stock looks roughly 8.8% fairly valued today. We read business quality at 45/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, DICK'S Sporting Goods, Inc generated revenue of $19.2B at a net margin of 4.7%. Revenue grew 62.7% year over year. It earns a return on equity of 20.9%. Net debt stands at $6.4B. Fundamentals as of Jul 16, 2026
Our scenario range runs from $104.54 (bear case) to $245.14 (bull case); at $198.62, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 16% below its 52-week high and 18% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -26% fair-value upside, at -9%, DKS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Multiples ($196.45) versus Asset-Based ($43.60). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 40
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel.
Full company description
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel. The company also offers footwear and accessories, such as athletic shoes for running, walking, tennis, fitness and cross training, basketball, and hiking; and specialty footwear comprising casual footwear and a complete line of cleats for team sports. In addition, it owns and operates Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, and Going Going Gone! specialty concept stores; and DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for live streaming, scheduling, communications, and scorekeeping. Further, the company owns and operates Foot Locker, which includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos banners. It offers its products online, as well as through its mobile apps. The company was formerly known as Dick'S Clothing and Sporting Goods, Inc. and changed its name to DICK'S Sporting Goods, Inc. in April 1999. DICK'S Sporting Goods, Inc. was incorporated in 1948 and is headquartered in Coraopolis, Pennsylvania.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
DICK'S Sporting Goods, Inc reported revenue of $17.2B in FY2026 versus $12.3B in FY2022, a compound +8.8%/yr. Reported net income was $849M in FY2026, compounding −13.5%/yr from FY2022.
Watch DKS: get an alert when its fair value changes →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- PERFECT GAME AND DICK'S EXPAND PARTNERSHIP, INCLUDE NAMING RIGHTS AT EAST COBB COMPLEX
- DICK'S Sporting Goods, Inc. Second Quarter Results Call Scheduled for August 25th
- Dick's Sporting Goods (DKS) Outpaces Stock Market Gains: What You Should Know
- DICK'S Sporting Goods (DKS) Stock Looks Fairly Valued With Strong Returns But Weak Broader Checks
Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 44/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
| GameStop Corp GME | $21.68 | $15.31 | -29% |
Compare DICK'S Sporting Goods, Inc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is DICK'S Sporting Goods, Inc (DKS) overvalued or undervalued?
What is the fair value of DKS?
What is the quality score of DKS?
What is the revenue of DICK'S Sporting Goods, Inc (DKS)?
What is the net profit margin of DKS?
Does DICK'S Sporting Goods, Inc pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track DICK'S Sporting Goods, Inc and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.