PROG Holdings (PRG) Fair Value & Analysis
Industrials · US · Market cap $1.5B
PROG Holdings
PRG · US
Fair value as of: Jun 26, 2026
From 26 valuation models · updated 3 days ago
Share price +25.3% over the past month.
Price vs Fair Value (12 months)
12‑month range $24.44 – $43.43 · fair‑value band $35.72 – $67.74 · the $43.41 price screens below the $47.63 fair value. As of Jun 26, 2026.
✦ Which stocks are undervalued right now? Check free Discover now →Analysis
PROG Holdings (PRG) currently trades at $43.41, while our model-based Fair Value estimate is $47.63 — implying the stock looks roughly 9.7% undervalued today. We read business quality at 95/100 (high quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, PROG Holdings generated revenue of $2.5B at a net margin of 6.0%. Revenue grew 11.1% year over year. It earns a return on equity of 17.6%. Net debt stands at $301M. Fundamentals as of Jun 26, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 26, 2026. TTM = trailing twelve months.
About the company
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PROG Holdings reported revenue of $2.4B in FY2025 versus $2.7B in FY2021, a compound −2.6%/yr. Reported net income was $147M in FY2025, compounding −11.9%/yr from FY2021.
Open the full interactive analysis →
Similar stocks
6 more Rental & Leasing Services stocks, each showing price versus our Fair Value estimate (as of Jun 26, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| United Rentals, Inc URI | $1,068 | $332.88 | -69% |
| Sunbelt Rentals Holdings SUNB | $80.00 | $34.61 | -57% |
| AerCap Holdings AER | $136.44 | $309.54 | +127% |
| Ayvens ALLDF | $14.00 | $23.65 | +69% |
| U-Haul Holding UHAL | $61.15 | $27.24 | -55% |
| Ryder System, Inc R | $265.22 | $154.15 | -42% |
Explore undervalued stocks
More undervalued Industrials stocks →
Frequently asked questions
Is PROG Holdings (PRG) undervalued?
What is the fair value of PRG?
What is the quality score of PRG?
What is the revenue of PROG Holdings (PRG)?
What is the net profit margin of PRG?
Does PROG Holdings pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.