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PROG Holdings (PRG) Fair Value & Analysis

Industrials · US · Market cap $1.5B

Price$41.32
Fair Value$47.63
Upside+15.3%
Quality95/100
Evidence: High Range $35.72 – $67.74

Fair value as of: Jun 25, 2026

Analysis

PROG Holdings (PRG) currently trades at $41.32, while our model-based Fair Value estimate is $47.63 — implying the stock looks roughly 15.3% undervalued today. We read business quality at 95/100 (high quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.

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Frequently asked questions

Is PROG Holdings (PRG) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $47.63 versus a price of $41.32 — about +15% (undervalued). Model-based estimate, not financial advice.
What is the fair value of PRG?
Our 21-model fair value for PROG Holdings is $47.63 (as of Jun 25, 2026), built from audited fundamentals. The current price is $41.32.
What is the quality score of PRG?
PROG Holdings has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.