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United Rentals, Inc (URI) Fair Value & Analysis

Industrials · US · Market cap $65.5B

UR United Rentals, Inc logo United Rentals, Inc URI · US
Price$1,163
Fair Value$449.86
Upside-61.3%
Quality60/100
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Expensive Growth
Solidly profitable · 15.3% net margin
Moderate debt · generates free cash flow
0.68% dividend yield
Mixed vs. peers (6/15)
Wide moat 74/100
Evidence: High Range $270.71 – $1,045 Share as image

Fair value as of: Jul 18, 2026

From 24 valuation models · updated 20 days ago

Share price +10.1% over the past month.

A solid business, but screening 61% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($1,045). The favourable scenario is already priced in.
  • The model range is unusually wide ($270.71 to $1,045). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

$1,163 $227.43 Fair Value $449.86 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.

How to read this chart

60‑month range $227.43 – $1,163 · fair‑value band $270.71 – $1,045 · the $1,163 price screens above the $449.86 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.

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Analysis

United Rentals, Inc (URI) currently trades at $1,163, while our model-based Fair Value estimate is $449.86, implying the stock looks roughly 61.3% overvalued today. We read business quality at 60/100 (solid quality), in the Industrials sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, United Rentals, Inc generated revenue of $16.4B at a net margin of 15.3%. Revenue grew 7.2% year over year. It earns a return on equity of 28.2%. Net debt stands at $16.0B. Fundamentals as of Jul 18, 2026

Our scenario range runs from $270.71 (bear case) to $1,045 (bull case); at $1,163, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 72% above its 52-week low, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at -10% fair-value upside, at -61%, URI screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $36.44 $199.63 80
Residual Income $271.73 $372.32 $2,440 76
Rev-Margin DCF $148.30 $453.98 $842.93 74
All 24 models by family
DCF Models
FCF DCF $44.66 $224.66 38
Owner Earnings $23.36 $193.58 $485.61 31
5Y Revenue Exit $148.30 $467.61 $908.76 39
5Y EBITDA Exit $533.85 $1,254 $2,169 41
5Y P/E Exit $219.97 $613.83 $1,066 38
10Y Revenue Exit $61.08 $340.92 $781.75 36
10Y EBITDA Exit $330.83 $913.93 $1,827 37
10Y P/E Exit $123.60 $447.44 $912.42 35
Earnings-Based
Graham-Dodd $270.71 $1,211 $1,659 54
Lynch FV $314.90 $449.86 $584.82 50
PEG = 1.0 $314.90 $449.86 $584.82 46
EPV $281.20 $360.51 $429.90 59
Multiples
P/E Multiple $597.16 $796.21 $995.27 63
P/S Multiple $481.84 $642.45 $803.07 58
P/B Multiple $322.09 $429.46 $536.82 55
EV/EBIT $661.74 $947.20 $1,233 53
EV/EBITDA $907.58 $1,275 $1,642 54
EV/Revenue $255.09 $447.82 $640.56 43
Asset-Based
NCAV (Graham) $71.58 $95.91 $143.15 50
Growth DCF
Growth DCF $36.44 $199.63 80
Rev-Margin DCF $148.30 $453.98 $842.93 74
Economic Profit
Residual Income $271.73 $372.32 $2,440 76
ROIC Compounder $332.88 $522.41 $780.41 72
Growth Earnings
Growth-Adj P/E $500.05 $714.36 $928.67 68

Widest divergence: Growth Earnings ($714.36) versus Growth DCF ($36.44). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $16.4B
Revenue growth (YoY) +7.2%
Net margin 15.3%
Return on equity 28.2%
Free cash flow $662M FY2025
P/E ratio 27.4
More key figures
Operating margin 23.1%
EPS (TTM) $38.15
Dividend yield 0.7%
EPS growth (YoY) +6.6%
Net debt $16.0B FY2025

Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 60/100

Of which business quality 55 · Market factors (momentum, volatility) 65

Profitability 57
Margins and returns on capital today
Quality Growth 39
Are margins and returns improving?
Cashflow 58
Earnings quality: real cash, not paper profit
Fin. Strength 40
Balance sheet, leverage, solvency risk
Investment 41
Disciplined investing over empire-building
Low Volatility 19
Calm price path (market factor)
Momentum 83
Price trend over the last 3–12 months (market factor)
52W Momentum 87
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

United Rentals, Inc., through its subsidiaries, operates as an equipment rental company in the United States, Canada, Europe, Australia, and New Zealand. It operates through two segments, General Rentals and Specialty.

Full company description

United Rentals, Inc., through its subsidiaries, operates as an equipment rental company in the United States, Canada, Europe, Australia, and New Zealand. It operates through two segments, General Rentals and Specialty. The General Rentals segment rents general construction and industrial equipment, such as backhoes, skid-steer loaders, forklifts, earthmoving equipment, and material handling equipment; aerial work platforms, including boom and scissor lifts; and general tools and light equipment comprising pressure washers, water pumps, and power tools for construction and industrial companies, manufacturers, utilities, municipalities, homeowners, and government entities. The specialty segment rents trench safety equipment consists of trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers, and line testing equipment for underground work; power and heating, ventilating, and air conditioning equipment, such as portable diesel generators, electrical distribution equipment, and temperature control equipment; fluid solutions equipment for fluid containment, transfer, and treatment; surface protection mats; and mobile storage equipment and modular office space. This segment serves construction companies involved in infrastructure projects, and municipalities and industrial companies. The company also sells aerial lifts, reach forklifts, telehandlers, compressors, and generators; construction consumables, tools, small equipment, and safety supplies; and parts for equipment that is owned by its customers, as well as provides repair and maintenance services. It sells used equipment through its sales force, brokers, website, at auctions, and directly to manufacturers. United Rentals, Inc. was incorporated in 1997 and is headquartered in Stamford, Connecticut.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

United Rentals, Inc reported revenue of $16.1B in FY2025 versus $9.7B in FY2021, a compound +13.5%/yr. Reported net income was $2.5B in FY2025, compounding +15.8%/yr from FY2021.

Growth Quality 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
$16.1B
Latest YoY
+4.9%
Avg. growth/yr (3Y)
+11.4%
Avg. growth/yr (5Y)
+13.5%
Avg. growth/yr (27Y)
+10.0%
Revenue +13.5%/yr
FY21 $9.7B
FY22 $11.6B
FY23 $14.3B
FY24 $15.3B
FY25 $16.1B
Net income +15.8%/yr
FY21 $1.4B
FY22 $2.1B
FY23 $2.4B
FY24 $2.6B
FY25 $2.5B

URI screens 61% overvalued. Compare with Sunbelt Rentals Holdings →

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Cite: Fair Value Calculator (2026). "United Rentals, Inc Fair Value". https://www.fairvalue-calculator.com/stock/URI

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Rental & Leasing Services · 96 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 60 · Top 25%
Fair Value upside −61% · Bottom 25%
Return on equity (TTM) 28% · Top 25%
Return on assets 9% · Top 25%
Net margin (TTM) 15% · Top 25%
Operating margin (TTM) 23% · Top 25%
Revenue growth 7% · Above median
Dividend yield (TTM) 0.7% · Below median
Debt / equity 1.41× · Higher than median

Valuation Multiples vs Rental & Leasing Services median · lower = cheaper

P/E (TTM) 27.4× · Pricier than 75% of peers
P/B 7.30× · Pricier than 75% of peers
P/S (TTM) 4.00× · Pricier than 75% of peers
P/FCF 98.9× · Pricier than 75% of peers
EV/EBITDA 17.1× · Pricier than 75% of peers
PEG 1.76× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 51
FUTURE 36 · sector 18
PAST 100 · sector 26
HEALTH 29 · sector 69
DIVIDEND 14 · sector 34

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Rental & Leasing Services stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).

Stock Price Fair Value vs Fair Value
Sunbelt Rentals Holdings SUNB $73.41 $65.76 -10%
AerCap Holdings AER $146.97 $301.51 +105%
U-Haul Holding UHAL $67.35 $7.21 -89%
Ryder System, Inc R $273.06 $111.57 -59%
Localiza Rent a Car S.A RENT3 R$40.35 R$37.01 -8%
Element Fleet Management Corp EFN C$29.83 C$15.06 -50%
BOC Aviation Limited 2588 HK$77.40 HK$18.61 -76%
GATX Corporation GATX $178.48 $140.90 -21%
Avis Budget Group CAR $156.35 $157.38 +1%
WillScot Holdings WSC $27.25 $43.19 +58%

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Frequently asked questions

Is United Rentals, Inc (URI) overvalued or undervalued?
As of Jul 18, 2026, our model estimates a fair value of $449.86 versus a price of $1,163, about −61% (overvalued).
What is the fair value of URI?
Our model-based fair value for United Rentals, Inc is $449.86 (as of Jul 18, 2026), built from audited fundamentals. The current price is $1,163.
What is the quality score of URI?
United Rentals, Inc has a Quality Score of 60/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of United Rentals, Inc (URI)?
United Rentals, Inc reported trailing-twelve-month revenue of about $16.4B (latest available figure, as of Jul 18, 2026).
What is the net profit margin of URI?
The net profit margin of United Rentals, Inc is about 15.3%, meaning it keeps roughly 15.3% of revenue as net income. Based on the latest reported figures.
Does United Rentals, Inc pay a dividend?
United Rentals, Inc currently shows a dividend yield of about 0.69% relative to its recent price (as of Jul 18, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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