Rocky Mountain Liquor Inc (RUM) Fair Value & Analysis
Consumer Cyclical · CA · Market cap C$3.8M
Fair value as of: Jun 26, 2026
From 22 valuation models · updated 3 days ago
Fair value updated Jun 26, 2026 — revised from C$0.1000 to C$0.0910 (−9.0%) since Jun 25, 2026.
Price vs Fair Value (12 months)
12‑month range C$0.0700 – C$0.1100 · fair‑value band C$0.0700 – C$0.1260 · the C$0.0700 price screens below the C$0.0910 fair value. As of Jun 26, 2026.
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Rocky Mountain Liquor Inc (RUM) currently trades at C$0.0700, while our model-based Fair Value estimate is C$0.0910 — implying the stock looks roughly 30.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Rocky Mountain Liquor Inc generated revenue of C$38.1M at a net margin of 0.7%. Revenue declined 5.7% year over year. It earns a return on equity of 3.7%. Net debt stands at C$1.1M. Fundamentals as of Jun 26, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 26, 2026. TTM = trailing twelve months.
About the company
Rocky Mountain Liquor Inc., through its subsidiary, Andersons Liquor Inc., owns and operates liquor stores in Canada. The company sells beer, wine, spirit, and ready to drink liquor products; and ancillary items, such as juice, ice, soft drinks, and giftware through its retail stores. Rocky Mountain Liquor Inc. is based in Edmonton, Canada.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rocky Mountain Liquor Inc reported revenue of C$38.6M in FY2025 versus C$44.8M in FY2021, a compound −3.7%/yr. Reported net income was C$203K in FY2025, compounding −35.1%/yr from FY2021.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.