mySafety Group (SAFETY-B) Fair Value & Analysis
Technology · SE · Market cap 425M SEK (≈ $44.5M) · ISIN SE0010769182
What is mySafety Group really worth?
Below-average quality, and trading another 48% above our fair value of kr 12.14.
Strengths
Risks
For context
Fair value as of: Aug 22, 2026
From 24 valuation models · updated 14 days ago
Share price −6.9% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (kr 15.17). The favourable scenario is already priced in.
- Weak quality (42/100) and above fair value at the same time, the margin of safety is missing on both counts.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 22, 2026.
How to read this chart
60‑month range kr 4.93 – kr 21.00 · fair‑value band kr 9.10 – kr 15.17 · the kr 18.00 price screens above the kr 12.14 fair value. Dashed = 300-day average. As of Aug 22, 2026.
Analysis
mySafety Group (SAFETY-B) currently trades at kr 18.00, while our model-based Fair Value estimate is kr 12.14, implying the stock looks roughly 48.3% overvalued today. The Quality Score stands at 42/100 (below-average quality), in the Technology sector. Bull case: the Growth Earnings group reads highest at a median of kr 38.46 per share, and 14 of the 24 models we run sit above the kr 18.00 price. Bear case: the Asset-Based group reads lowest at kr 4.06, and 10 of the 24 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, mySafety Group generated revenue of 342M SEK at a net margin of 7.6%. Revenue declined 8.0% year over year. It earns a return on equity of 22.3%. Net debt stands at 9.8M SEK. Fundamentals as of Aug 22, 2026
Our scenario range runs from kr 9.10 (bear case) to kr 15.17 (bull case); at kr 18.00, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 19% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at 69% fair-value upside, at −33%, SAFETY-B screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: Growth Earnings (kr 38.46) versus Asset-Based (kr 4.06). Highest evidence: FCF DCF (75).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 44 · Market factors (momentum, volatility) 45
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
mySafety Group AB engages in the provision of insurance solutions in the Nordic market. It offers insurance coverage for ID theft and fraud. The company was formerly known as Empir Group AB (publ) and changed its name to mySafety Group AB in October 2023. mySafety Group AB was incorporated in 1987 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
mySafety Group reported revenue of 333M SEK in FY2025 versus 16.4M SEK in FY2021, a compound +112.2%/yr. Reported net income was 18.8M SEK in FY2025.
SAFETY-B screens 48% overvalued. Compare with International Business Machines Corporation →
Peer Group
Information Technology Services · 488 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Information Technology Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Information Technology Services stocks, each showing price versus our Fair Value estimate (as of Aug 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| International Business Machines Corporation IBM | $235.59 | $175.76 | −25% |
| Accenture plc ACN | $189.61 | $334.27 | +76% |
| Tata Consultancy Services Limited TCS | ₹2,302 | ₹3,473 | +51% |
| Infosys Limited INFY | ₹1,156 | ₹1,958 | +69% |
| HCL Technologies Limited HCLTECH | ₹1,282 | ₹1,722 | +34% |
| Fiserv, Inc FI | C$5.13 | C$8.07 | +57% |
| Wipro Limited WIT | $1.83 | $3.51 | +92% |
| Fidelity National Information Services, Inc FIS | $41.34 | $19.28 | −53% |
| Cognizant Technology Solutions Corporation CTSH | $64.04 | $132.01 | +106% |
| Capgemini SE CAP | €109.45 | €222.79 | +104% |
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