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mySafety Group (SAFETY-B) Fair Value & Analysis

Technology · SE · Market cap 425M SEK

MG mySafety Group SAFETY-B · ST
Pricekr 19.30
Fair Valuekr 12.14
Upside-37.1%
Quality46/100
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Evidence: High Range kr 9.10 – kr 15.22 📤 Share as image

Fair value as of: Jul 19, 2026

From 24 valuation models · updated 3 days ago

Share price −0.1% over the past month.

Price vs Fair Value (12 months)

kr 21.00 kr 14.77 Fair Value kr 12.14 Jul 2025 Jul 2026

12‑month range kr 14.77 – kr 21.00 · fair‑value band kr 9.10 – kr 15.22 · the kr 19.30 price screens above the kr 12.14 fair value. As of Jul 19, 2026.

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Analysis

mySafety Group (SAFETY-B) currently trades at kr 19.30, while our model-based Fair Value estimate is kr 12.14, implying the stock looks roughly 37.1% overvalued today. We read business quality at 46/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, mySafety Group generated revenue of 342M SEK at a net margin of 7.6%. Revenue declined 8.0% year over year. It earns a return on equity of 22.3%. Net debt stands at 9.8M SEK. Fundamentals as of Jul 19, 2026

Our scenario range runs from kr 9.10 (bear case) to kr 15.22 (bull case); at kr 19.30, the current price sits above that range. The share trades about 11% below its 52-week high and 28% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at 11% fair-value upside, at -37%, SAFETY-B screens richer than that median.

Key figures & financial health

Revenue (TTM) 342M SEK
Revenue growth (YoY) -8.4%
Net margin 7.6%
Return on equity 22.3%
Free cash flow 29.0M SEK FY2025
P/E ratio 15.2
More key figures
Operating margin 2.9%
EPS (TTM) kr 1.24
Dividend yield 7.0%
EPS growth (YoY) +613%
Net debt 9.8M SEK FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 19, 2026. TTM = trailing twelve months.

About the company

mySafety Group AB engages in the provision of insurance solutions in the Nordic market. It offers insurance coverage for ID theft and fraud. The company was formerly known as Empir Group AB (publ) and changed its name to mySafety Group AB in October 2023. mySafety Group AB was incorporated in 1987 and is headquartered in Stockholm, Sweden.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

mySafety Group reported revenue of kr 333M in FY2025 versus kr 16.4M in FY2021, a compound +112.2%/yr. Reported net income was kr 18.8M in FY2025.

Revenue +112.2%/yr
FY21 kr 16.4M
FY22 kr 889K
FY23 kr 312M
FY24 kr 320M
FY25 kr 333M
Net income
FY21 −kr 39.4M
FY22 −kr 28.1M
FY23 kr 33.2M
FY24 −kr 24.3M
FY25 kr 18.8M

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Cite: Fair Value Calculator (2026). "mySafety Group Fair Value". https://www.fairvalue-calculator.com/stock/SAFETY-B

Similar stocks

10 more Information Technology Services stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).

Stock Price Fair Value vs Fair Value
International Business Machines Corporation IBM C$38.97 C$24.52 -37%
Accenture plc ACNN 2,981 MXN 3,976 MXN +33%
Tata Consultancy Services Limited TCS ₹2,154 ₹2,580 +20%
Infosys Limited I1FO34 R$31.71 R$32.04 +1%
HCL Technologies Limited HCLTECH ₹1,110 ₹1,230 +11%
Fiserv, Inc F1IS34 R$129.48 R$56.09 -57%
Cognizant Technology Solutions Corporation CTSH 961.80 MXN 1,479 MXN +54%
Wipro Limited WIPRO ₹178.93 ₹226.94 +27%
CDW Corporation C1DW34 R$34.20 R$30.00 -12%
Tech Mahindra Limited TECHM ₹1,484 ₹987.96 -33%

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Frequently asked questions

Is mySafety Group (SAFETY-B) undervalued?
As of Jul 19, 2026, our model estimates a fair value of kr 12.14 versus a price of kr 19.30, about −37% (overvalued). Model-based estimate, not financial advice.
What is the fair value of SAFETY-B?
Our model-based fair value for mySafety Group is kr 12.14 (as of Jul 19, 2026), built from audited fundamentals. The current price is kr 19.30.
What is the quality score of SAFETY-B?
mySafety Group has a Quality Score of 46/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of mySafety Group (SAFETY-B)?
mySafety Group reported trailing-twelve-month revenue of about 342M SEK (latest available figure, as of Jul 19, 2026).
What is the net profit margin of SAFETY-B?
The net profit margin of mySafety Group is about 7.6%, meaning it keeps roughly 7.6% of revenue as net income. Based on the latest reported figures.
Does mySafety Group pay a dividend?
mySafety Group currently shows a dividend yield of about 6.37% relative to its recent price (as of Jul 19, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.