mySafety Group B (SAFETY-B) fair value: what the stock is really worth
As of Oct 20, 2026: fair value (intrinsic value) of mySafety Group B stock SEK 42.46, price SEK 17.88, upside +137.5%, quality 49 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range kr 4.93 – kr 21.00 · fair‑value band kr 24.42 – kr 55.19 · the kr 17.88 price screens below the kr 42.46 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 3, 2026.
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mySafety Group AB engages in the provision of insurance solutions in the Nordic market. It offers insurance coverage for ID theft and fraud.
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The company was formerly known as Empir Group AB (publ) and changed its name to mySafety Group AB in October 2023. mySafety Group AB was incorporated in 1987 and is headquartered in Stockholm, Sweden.
Stock analysis
mySafety Group B (SAFETY-B) currently trades at kr 17.88, while our model-based Fair Value estimate is kr 42.46, implying the stock looks roughly 57.9% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 45.32 per share, and 16 of the 22 models we run sit above the kr 17.88 price.
Bear case: the Economic Profit group reads lowest at kr 7.18, and 6 of the 22 models stay below the price. Data coverage for this calculation is high.
Scenario range: kr 24.42 (bear) to kr 55.19 (bull), the price of kr 17.88 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
mySafety Group B reported revenue of 333M SEK in FY2025 versus 16.4M SEK in FY2021, a compound +112.2%/yr. Reported net income was 18.8M SEK in FY2025.
Key figures
Market cap 402M SEK (≈ $40.5M) Micro · P/E ratio 12.9 · P/S ratio 1.23 · EPS (TTM) kr 1.38 · Dividend yield 7.6% · Net margin 8.8% · Return on equity 26.1% · Return on assets (EBIT) −22.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
The share trades about 15% below its 52-week high and 21% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at 41% fair-value upside, at 137%, SAFETY-B screens cheaper than that median.
Fair Value models
Bearkr 24.42Fair Value kr 42.46Bullkr 55.19
Price kr 17.88 · Upside +137.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (kr 0.0241 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.79/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+4.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.5%
Start year 2020 (pandemic). Over 10 years: +16.4% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.7%
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What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−25.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−32.8%
Dividend (yield on the price)7.6%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−12% → 4%
⚠ Revenue per share shrinking 15.8%/yr over ~10Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+3.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +1.1% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Information Technology Services · 464 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside+137.5% · Top 25%
Profitability
Return on equity (12 months)26.1% · Top 25%
Return on assets4.3% · Above median
Net margin (12 months)8.8% · Top 25%
Operating margin (12 months)1.6% · Below median
Growth and dividend
Revenue growth (quarter YoY)−0.1% · Below median
Dividend yield (12 months)7.6% · Top 25%
Balance sheet
Debt / equity0.25× · Above median
Valuation Multiplesvs Information Technology Services median · lower = cheaper
P/E (12 months)12.9× · Cheapest 25%
P/B2.96× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "mySafety Group B Fair Value". https://www.fairvalue-calculator.com/stock/SAFETY-B
Frequently asked questions
Is mySafety Group B (SAFETY-B) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of kr 42.46 versus a price of kr 17.88, about +137% upside (undervalued).
What is the fair value of SAFETY-B?
Our model-based fair value for mySafety Group B is kr 42.46 (as of Oct 3, 2026), built from audited fundamentals. The current price: kr 17.88.
What is the quality score of SAFETY-B?
mySafety Group B has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for mySafety Group B (SAFETY-B)?
Our model-based price target is the fair value of kr 42.46 (as of Oct 3, 2026) from 22 valuation models. Cautious scenario kr 24.42, optimistic scenario kr 55.19. It is a calculation from audited fundamentals, not an analyst target.
What is the mySafety Group B stock forecast for 2026?
Our models put fair value at kr 42.46, about +137% upside versus a price of kr 17.88 (undervalued). Cautious scenario kr 24.42, optimistic scenario kr 55.19. The calculation is refreshed regularly with new filings.
What is the revenue of mySafety Group B (SAFETY-B)?
mySafety Group B reported trailing-twelve-month revenue of about 327M SEK (latest available figure, as of Oct 3, 2026).
Does mySafety Group B pay a dividend?
mySafety Group B currently shows a dividend yield of 7.55% relative to its recent price (as of Oct 3, 2026).
What growth is priced into mySafety Group B (SAFETY-B)?
For today's price to be fair in a discounted-cash-flow model, mySafety Group B would have to grow free cash flow by +3.1 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +10.5 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of SAFETY-B use?
Our models discount mySafety Group B at 9.6 %: a base by market capitalisation (nano), damped by beta 1.05, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For mySafety Group B that is +3.1 % per year a year over ten years, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has mySafety Group B (SAFETY-B) delivered so far?
Over the past 5 years revenue at mySafety Group B grew +10.5 % a year. The price currently implies +3.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of mySafety Group B (SAFETY-B) growing?
The median revenue growth in the sector is +16.4 % a year. That is the yardstick for the growth priced into mySafety Group B (+3.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of mySafety Group B (SAFETY-B)?
The free-cash-flow yield on the price is 7.22 %: that much free cash flow mySafety Group B produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of mySafety Group B (SAFETY-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For mySafety Group B it is kr 42.46 per share (as of Oct 3, 2026), against a price of kr 17.88. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is mySafety Group B stock overvalued or undervalued in 2026?
As of Oct 3, 2026, SAFETY-B trades below its calculated fair value: price kr 17.88, fair value kr 42.46, a gap of about +137% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SAFETY-B?
No. The price is what the market pays today (kr 17.88); the fair value is what the company's own numbers justify (kr 42.46). For mySafety Group B the two are kr 24.58 per share apart. That gap is exactly why we show both numbers side by side.
How much is mySafety Group B worth?
The market values mySafety Group B at about 402M SEK (market capitalisation, as of Oct 3, 2026). Per share that is kr 17.88; our models calculate a fair value of kr 42.46 per share.
What do the bullish and bearish scenarios say about SAFETY-B?
Our models span a range for mySafety Group B: cautious scenario kr 24.42, base kr 42.46, optimistic kr 55.19 per share (as of Oct 3, 2026, price kr 17.88). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SAFETY-B?
mySafety Group B trades at a price-to-earnings ratio of 12.9 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 42.46 is built from several models across several years. Other multiples: P/B 3.0, P/S 1.2, EV/EBITDA 7.1.
How solid is the balance sheet of mySafety Group B (SAFETY-B)?
Balance-sheet figures for mySafety Group B (as of Oct 3, 2026): return on equity 26.1%, debt of 0.25 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is SAFETY-B from its 52-week high?
mySafety Group B trades at kr 17.88, about 15% below its 52-week high of kr 21.00 and 21% above the low of kr 14.77 (as of Oct 20, 2026). Distance from the high says nothing about value: that is what the fair value of kr 42.46 is for.
Which stocks are comparable to mySafety Group B?
From the same area (Technology) we also value International Business Machines Corporation, Accenture plc, Tata Consultancy Services Limited, Infosys Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is mySafety Group B stock attractive at the current price?
The data as of Oct 3, 2026: price kr 17.88, calculated fair value kr 42.46 (+137%), Quality Score 49/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SAFETY-B calculated?
We run mySafety Group B through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 42.46, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. mySafety Group B currently trades 58 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of mySafety Group B (SAFETY-B)?
The closing price on Oct 20, 2026 was kr 17.88. Our model-based fair value is kr 42.46, about +137% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with mySafety Group B right now?
The price is below even our cautious bear case (kr 24.42). The market is more pessimistic than our downside scenario. Solid quality (49/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (kr 24.42 to kr 55.19) leaves room in how you read the outcome.
Key figures of mySafety Group B
How large is the market capitalisation of mySafety Group B (SAFETY-B)?
The market capitalisation of mySafety Group B is 402M SEK (≈ $40.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of mySafety Group B (SAFETY-B)?
The price-to-sales ratio of mySafety Group B is 1.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of mySafety Group B (SAFETY-B)?
Earnings per share at mySafety Group B are kr 1.38 (price ÷ EPS = P/E 12.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of mySafety Group B (SAFETY-B)?
The dividend yield of mySafety Group B is 7.6% (payout 97.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of mySafety Group B (SAFETY-B)?
The net margin of mySafety Group B is 8.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of mySafety Group B (SAFETY-B)?
The return on equity (ROE) of mySafety Group B is 26.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of mySafety Group B (SAFETY-B)?
On an EBIT basis the return on assets of mySafety Group B is −22.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of mySafety Group B (SAFETY-B)?
The operating margin of mySafety Group B is 1.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at mySafety Group B (SAFETY-B)?
Revenue at mySafety Group B is growing −0.1% versus a year earlier (3y avg +621%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at mySafety Group B (SAFETY-B)?
Earnings per share at mySafety Group B are growing +613% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does mySafety Group B (SAFETY-B) carry?
The net debt of mySafety Group B is 9.8M SEK (fiscal year 2025, ≈ 0.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Oct 3, 2026