The Southern Company (SOJC) fair value: what the stock is really worth
We calculate from audited financials what The Southern Company is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
60‑month range $16.58 – $22.94 · fair‑value band $29.98 – $70.57 · the $19.13 price screens below the $53.59 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 13, 2026.
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.
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The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. The company also constructs, acquires, owns, and manages power generation assets, including renewable energy facilities and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland, as well as provides gas marketing services, wholesale gas services, and gas midstream operations. It owns and/or operates 33 hydroelectric generating stations, 29 fossil fuel generating stations, 3 nuclear generating stations, 15 combined cycle/cogeneration stations, 35 solar facilities, 8 wind facilities, 1 biomass facility, and 1 landfill gas facility; and constructs, operates, and maintains 82,000 miles of natural gas pipelines and 14 storage facilities with total capacity of 158 Bcf to provide natural gas to residential, commercial, and industrial customers. The company has 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million electric and gas utility customers. It also provides products and services in the areas of distributed generation infrastructure, energy efficiency, and utility infrastructure. In addition, the company offers digital wireless communications services with various communication options, including push to talk, cellular service, text messaging, wireless Internet access, and wireless data. The Southern Company was founded in 1945 and is headquartered in Atlanta, Georgia.
Stock analysis
The Southern Company (SOJC) currently trades at $19.13, while our model-based Fair Value estimate is $53.59, implying the stock looks roughly 64.3% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $64.79 per share, and 12 of the 13 models we run sit above the $19.13 price.
Bear case: the Asset-Based group reads lowest at $21.19, and 1 of the 13 models stay below the price. Evidence for this calculation is low.
Scenario range: $29.98 (bear) to $70.57 (bull), the price of $19.13 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Materials sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
The Southern Company reported revenue of $29.6B in FY2025 versus $23.1B in FY2021, a compound +6.3%/yr. Reported net income was $4.3B in FY2025, compounding +16.1%/yr from FY2021.
Key figures
Market cap $21.2B · P/E ratio 25.2 · P/S ratio 3.70 · Dividend yield 12.0% · Net margin 14.7% · Return on assets (EBIT) 4.1% · Free cash flow −$3.6B · Net debt $73.7B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high, currently below its 200-day average.
For context, the median of 10 Materials peers we cover trades at −8% fair-value upside, at 180%, SOJC screens cheaper than that median.
Fair Value models
Bear $29.98Fair Value $53.59Bull $70.57
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.37/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+10.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.7%
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+18.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+6.6%
Dividend (yield on the price)12.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.7% vs 5%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.24% → 25%
News mood ⓘNews mood, the average tone of recent news (2 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Electric Utilities” was too small, so the broader sector is used.)Materials · 3600 stocks
Beats the sector median on 4/11 measures
Overall it trails its sector peers.
Valuation
Quality Score47 · Below median
Fair Value upside−33% · Below median
Profitability
Return on assets0% · Below median
Net margin (TTM)0% · Bottom 25%
Operating margin (TTM)0% · Below median
Growth and dividend
Revenue growth0% · Below median
Dividend yield (TTM)12.0% · Top 25%
Balance sheet
Debt / equity0.00× · Lowest 25%
Valuation Multiplesvs Materials median · lower = cheaper
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Cite: Fair Value Calculator (2026). "The Southern Company Fair Value". https://www.fairvalue-calculator.com/stock/SOJC
Frequently asked questions
Is The Southern Company (SOJC) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of $53.59 versus a price of $19.13, about +180% upside (undervalued).
What is the fair value of SOJC?
Our model-based fair value for The Southern Company is $53.59 (as of Sep 13, 2026), built from audited fundamentals. The current price: $19.13.
What is the quality score of SOJC?
The Southern Company has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for The Southern Company (SOJC)?
Our model-based price target is the fair value of $53.59 (as of Sep 13, 2026) from 13 valuation models. Cautious scenario $29.98, optimistic scenario $70.57. It is a calculation from audited fundamentals, not an analyst target.
What is the The Southern Company stock forecast for 2026?
Our models put fair value at $53.59, about +180% upside versus a price of $19.13 (undervalued). Cautious scenario $29.98, optimistic scenario $70.57. The calculation is refreshed regularly with new filings.
Does The Southern Company pay a dividend?
The Southern Company currently shows a dividend yield of about 12.02% relative to its recent price (as of Sep 13, 2026).
What is the intrinsic value of The Southern Company (SOJC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For The Southern Company it is $53.59 per share (as of Sep 13, 2026), against a price of $19.13. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is The Southern Company stock overvalued or undervalued in 2026?
As of Sep 13, 2026, SOJC trades below its calculated fair value: price $19.13, fair value $53.59, a gap of about +180% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SOJC?
No. The price is what the market pays today ($19.13); the fair value is what the company's own numbers justify ($53.59). For The Southern Company the two are $34.46 per share apart. That gap is exactly why we show both numbers side by side.
How much is The Southern Company worth?
The market values The Southern Company at about $21.2B (market capitalisation, as of Sep 13, 2026). Per share that is $19.13; our models calculate a fair value of $53.59 per share.
What do the bullish and bearish scenarios say about SOJC?
Our models span a range for The Southern Company: cautious scenario $29.98, base $53.59, optimistic $70.57 per share (as of Sep 13, 2026, price $19.13). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SOJC?
The Southern Company trades at a price-to-earnings ratio of 25.2 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $53.59 is built from several models across several years. Other multiples: P/B 0.6, EV/EBITDA 1.4.
How solid is the balance sheet of The Southern Company (SOJC)?
Balance-sheet figures for The Southern Company (as of Sep 13, 2026): debt of 0.00 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is SOJC from its 52-week high?
The Southern Company trades at $19.13, about 17% below its 52-week high of $22.98 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of $53.59 is for.
Which stocks are comparable to The Southern Company?
From the same area (Materials) we also value SOJE, Georgia Power Company, Entergy Mississippi, Inc, Entergy New Orleans, LLC, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is The Southern Company stock attractive at the current price?
The data as of Sep 13, 2026: price $19.13, calculated fair value $53.59 (+180%), Quality Score 47/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SOJC calculated?
We run The Southern Company through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $53.59, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. The Southern Company currently trades 180 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of The Southern Company (SOJC)?
The closing price on Sep 18, 2026 was $19.13. Our model-based fair value is $53.59, about +180% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with The Southern Company right now?
The price is below even our cautious bear case ($29.98). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (47/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($29.98 to $70.57) leaves room in how you read the outcome.
Key figures of The Southern Company
How large is the market capitalisation of The Southern Company (SOJC)?
The market capitalisation of The Southern Company is $21.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of The Southern Company (SOJC)?
The price-to-sales ratio of The Southern Company is 3.70 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of The Southern Company (SOJC)?
The dividend yield of The Southern Company is 12.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of The Southern Company (SOJC)?
The net margin of The Southern Company is 14.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of The Southern Company (SOJC)?
On an EBIT basis the return on assets of The Southern Company is 4.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
How much free cash flow does The Southern Company (SOJC) generate?
The free cash flow of The Southern Company is −$3.6B (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does The Southern Company (SOJC) carry?
The net debt of The Southern Company is $73.7B (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 13, 2026