The Southern Company (SOJC) fair value: what the stock is really worth
We calculate from audited financials what The Southern Company is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
- Compare price with fair valuebelow fair value = cheap, above = expensive
- Check the quality50 and up solid, 75 and up strong
- Watch it or check another stockalert when fair value or trend changes
At a glance
The Southern Company
SOJC · US
Below-average quality, trading 64% below our fair value of $53.59.
As of Aug 23, 2026, the fair value of The Southern Company is $53.59 per share against a price of $19.50, so the fair value sits 175% above the price. A model estimate from reported figures, not an analyst target.
Fair value as of: Aug 23, 2026
From 13 valuation models · updated 15 days ago
Share price −3.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price is below even our cautious bear case ($29.98). The market is more pessimistic than our downside scenario.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid quality (47/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range ($29.98 to $70.57) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 23, 2026.
How to read this chart
60‑month range $16.58 – $22.94 · fair‑value band $29.98 – $70.57 · the $19.50 price screens below the $53.59 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 23, 2026.
Analysis
The Southern Company (SOJC) currently trades at $19.50, while our model-based Fair Value estimate is $53.59, implying the stock looks roughly 63.6% undervalued today. The Quality Score stands at 47/100 (below-average quality), in the Materials sector. Bull case: the Multiples group reads highest at a median of $66.05 per share, and 12 of the 13 models we run sit above the $19.50 price. Bear case: the Asset-Based group reads lowest at $21.60, and 1 of the 13 models stay below the price. Evidence for this calculation is low.
Net debt stands at $73.7B. The stock trades on a trailing P/E of 25.2 (as of Jun 3, 2026). Fundamentals as of Aug 23, 2026
Scenario range: $29.98 (bear) to $70.57 (bull), the price of $19.50 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 15% below its 52-week high, currently below its 200-day average. For context, the median of 10 Materials peers we cover trades at 1% fair-value upside, at 175%, SOJC screens cheaper than that median.
Fair Value models
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
All 13 models by family
Widest divergence: Multiples ($66.05) versus Asset-Based ($21.60). Highest evidence: EPV (74).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 23, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 44 · Market factors (momentum, volatility) 46
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity.
Full company description
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. The company also constructs, acquires, owns, and manages power generation assets, including renewable energy facilities and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland, as well as provides gas marketing services, wholesale gas services, and gas midstream operations. It owns and/or operates 33 hydroelectric generating stations, 29 fossil fuel generating stations, 3 nuclear generating stations, 15 combined cycle/cogeneration stations, 35 solar facilities, 8 wind facilities, 1 biomass facility, and 1 landfill gas facility; and constructs, operates, and maintains 82,000 miles of natural gas pipelines and 14 storage facilities with total capacity of 158 Bcf to provide natural gas to residential, commercial, and industrial customers. The company has 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million electric and gas utility customers. It also provides products and services in the areas of distributed generation infrastructure, energy efficiency, and utility infrastructure. In addition, the company offers digital wireless communications services with various communication options, including push to talk, cellular service, text messaging, wireless Internet access, and wireless data. The Southern Company was founded in 1945 and is headquartered in Atlanta, Georgia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
The Southern Company reported revenue of $29.6B in FY2025 versus $23.1B in FY2021, a compound +6.3%/yr. Reported net income was $4.3B in FY2025, compounding +16.1%/yr from FY2021.
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Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Southern projects 2026 adjusted EPS near top of $4.50-$4.60 range as OpenAI signs 3.2-gigawatt contract
- Southern Company outlines 8% annual electric sales growth target through 2029 as large load contracts accelerate
Peer Group
Materials · 3597 stocks
How this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Electric Utilities” was too small, so the broader sector is used.)
Valuation Multiples vs Materials median · lower = cheaper
Context: sector, industry, market
- Is the Materials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Electric Utilities stocks, each showing price versus our Fair Value estimate (as of Aug 23, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| SOJE SOJE | $16.15 | $16.27 | +1% |
| Georgia Power Company GPJA | $20.21 | $21.48 | +6% |
| Entergy Mississippi, Inc EMP | $19.75 | $22.54 | +14% |
| Entergy New Orleans, LLC ENJ | $19.38 | $22.23 | +15% |
| Gujarat Industries Power Company 517300 | ₹175.70 | ₹191.57 | +9% |
| VEERENRGY VEERENRGY | ₹14.68 | ₹2.22 | −85% |
| Veer Energy & Infrastructure Limited 503657 | ₹14.30 | ₹3.02 | −79% |
| 500820 500820 | ₹2,757 | ₹557.43 | −80% |
| 500228 500228 | ₹1,292 | ₹1,079 | −16% |
| AKTR AKTR | €10.18 | €1.50 | −85% |
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