St. James's Place plc (STJ) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of St. James's Place plc £21.94, price £10.97, upside +100.0%, quality 57 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range £3.80 – £15.38 · fair‑value band £4.51 – £44.44 · the £10.97 price screens below the £21.94 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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St. James's Place plc is a publicly owned investment manager. The firm launches and manages equity, fixed income, and balanced mutual funds for its clients. It invests in public equity and fixed income market across the globe. The firm was formerly known as St. James's Place Capital plc. St.
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St. James's Place plc is a publicly owned investment manager. The firm launches and manages equity, fixed income, and balanced mutual funds for its clients. It invests in public equity and fixed income market across the globe. The firm was formerly known as St. James's Place Capital plc. St. James's Place plc was founded in 1991 and is based in Cirencester, United Kingdom.
Stock analysis
St. James's Place plc (STJ) currently trades at £10.97, while our model-based Fair Value estimate is £21.94, implying the stock looks roughly 50.0% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of £68.16 per share, and 9 of the 13 models we run sit above the £10.97 price.
Bear case: the Dividend Discount group reads lowest at £2.86, and 4 of the 13 models stay below the price. Evidence for this calculation is high.
Scenario range: £4.51 (bear) to £44.44 (bull), the price of £10.97 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
St. James's Place plc reported revenue of £30.2B in FY2025 versus £17.8B in FY2021, a compound +14.2%/yr. Reported net income was £531M in FY2025, compounding +16.7%/yr from FY2021.
Key figures
Market cap 5.9B GBX · P/E ratio 11.1 · P/S ratio 0.20 · EPS (TTM) £0.9900 · Dividend yield 1.6% · Net margin 1.8% · Return on equity 38.6% · Return on assets (EBIT) 0.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 29% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −4% fair-value upside, at 100%, STJ screens cheaper than that median.
Fair Value models
Bear £4.51Fair Value £21.94Bull £44.44
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (£0.5925 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.80/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+16.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.1%
Start year 2020 (pandemic). Over 10 years: +25.5% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+16.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+15.2%
Dividend (yield on the price)1.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.15% vs 11%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 4%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Asset Management · 659 stocks
Beats the industry median on 7/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score52 · Below median
Fair Value upside+100% · Top 25%
Profitability
Return on equity (TTM)39% · Top 25%
Return on assets0% · Below median
Net margin (TTM)2% · Bottom 25%
Operating margin (TTM)3% · Bottom 25%
Growth and dividend
Revenue growth128% · Top 25%
Dividend yield (TTM)1.6% · Bottom 25%
Balance sheet
Debt / equity0.23× · Above median
Valuation Multiplesvs Asset Management median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "St. James's Place plc Fair Value". https://www.fairvalue-calculator.com/stock/STJ
Frequently asked questions
Is St. James's Place plc (STJ) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of £21.94 versus a price of £10.97, about +100% upside (undervalued).
What is the fair value of STJ?
Our model-based fair value for St. James's Place plc is £21.94 (as of Sep 24, 2026), built from audited fundamentals. The current price: £10.97.
What is the quality score of STJ?
St. James's Place plc has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for St. James's Place plc (STJ)?
Our model-based price target is the fair value of £21.94 (as of Sep 24, 2026) from 13 valuation models. Cautious scenario £4.51, optimistic scenario £44.44. It is a calculation from audited fundamentals, not an analyst target.
What is the St. James's Place plc stock forecast for 2026?
Our models put fair value at £21.94, about +100% upside versus a price of £10.97 (undervalued). Cautious scenario £4.51, optimistic scenario £44.44. The calculation is refreshed regularly with new filings.
What is the revenue of St. James's Place plc (STJ)?
St. James's Place plc reported trailing-twelve-month revenue of about £30.2B (latest available figure, as of Sep 24, 2026).
Does St. James's Place plc pay a dividend?
St. James's Place plc currently shows a dividend yield of about 1.64% relative to its recent price (as of Sep 24, 2026).
What growth is priced into St. James's Place plc (STJ)?
For today's price to be fair in a discounted-cash-flow model, St. James's Place plc would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +30.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of STJ use?
Our models discount St. James's Place plc at 10.3 %: a base by market capitalisation (mid), damped by beta 1.02, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For St. James's Place plc that is less than minus 40 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has St. James's Place plc (STJ) delivered so far?
Over the past 5 years revenue at St. James's Place plc grew +30.2 % a year. The price currently implies less than minus 40 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of St. James's Place plc (STJ) growing?
The median revenue growth in the sector is +8.4 % a year. That is the yardstick for the growth priced into St. James's Place plc (less than minus 40 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of St. James's Place plc (STJ)?
The free-cash-flow yield on the price is 18.07 %: that much free cash flow St. James's Place plc produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of St. James's Place plc (STJ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For St. James's Place plc it is £21.94 per share (as of Sep 24, 2026), against a price of £10.97. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is St. James's Place plc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, STJ trades below its calculated fair value: price £10.97, fair value £21.94, a gap of about +100% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of STJ?
No. The price is what the market pays today (£10.97); the fair value is what the company's own numbers justify (£21.94). For St. James's Place plc the two are £10.97 per share apart. That gap is exactly why we show both numbers side by side.
How much is St. James's Place plc worth?
The market values St. James's Place plc at about 5.9B GBX (market capitalisation, as of Sep 24, 2026). Per share that is £10.97; our models calculate a fair value of £21.94 per share.
What do the bullish and bearish scenarios say about STJ?
Our models span a range for St. James's Place plc: cautious scenario £4.51, base £21.94, optimistic £44.44 per share (as of Sep 24, 2026, price £10.97). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of STJ?
St. James's Place plc trades at a price-to-earnings ratio of 11.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £21.94 is built from several models across several years. Other multiples: PEG 1.7, P/B 5.3, P/S 0.3, EV/EBITDA 1.5.
What is the PEG ratio of STJ?
The PEG ratio of St. James's Place plc is 1.68 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of St. James's Place plc (STJ)?
Balance-sheet figures for St. James's Place plc (as of Sep 24, 2026): return on equity 38.6%, debt of 0.23 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is STJ from its 52-week high?
St. James's Place plc trades at £10.97, about 29% below its 52-week high of £15.38 and 4% above the low of £10.54 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of £21.94 is for.
Which stocks are comparable to St. James's Place plc?
From the same area (Financial Services) we also value Blackstone Inc, Brookfield Corporation, KKR & Co, Apollo Global Management, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is St. James's Place plc stock attractive at the current price?
The data as of Sep 24, 2026: price £10.97, calculated fair value £21.94 (+100%), Quality Score 57/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of STJ calculated?
We run St. James's Place plc through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £21.94, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. St. James's Place plc currently trades 100 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of St. James's Place plc (STJ)?
The closing price on Sep 23, 2026 was £10.97. Our model-based fair value is £21.94, about +100% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with St. James's Place plc right now?
The model range is unusually wide (£4.51 to £44.44). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of St. James's Place plc
How large is the market capitalisation of St. James's Place plc (STJ)?
The market capitalisation of St. James's Place plc is 5.9B GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of St. James's Place plc (STJ)?
The price-to-sales ratio of St. James's Place plc is 0.20 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of St. James's Place plc (STJ)?
Earnings per share at St. James's Place plc are £0.9900 (price ÷ EPS = P/E 11.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of St. James's Place plc (STJ)?
The dividend yield of St. James's Place plc is 1.6% (payout 18.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of St. James's Place plc (STJ)?
The net margin of St. James's Place plc is 1.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of St. James's Place plc (STJ)?
The return on equity (ROE) of St. James's Place plc is 38.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of St. James's Place plc (STJ)?
On an EBIT basis the return on assets of St. James's Place plc is 0.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of St. James's Place plc (STJ)?
The operating margin of St. James's Place plc is 3.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at St. James's Place plc (STJ)?
Revenue at St. James's Place plc is growing +128% versus a year earlier. How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at St. James's Place plc (STJ)?
Earnings per share at St. James's Place plc are growing +10.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does St. James's Place plc (STJ) hold?
St. James's Place plc holds more cash than debt, 5.6B GBX net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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