Simply Good Foods Co (SMPL) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Simply Good Foods Co stock $28.20, price $12.05, upside +134.0%, quality 58 out of 100. Rating: strongly undervalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $9.43 – $44.57 · fair‑value band $16.88 – $44.60 · the $12.05 price screens below the $28.20 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 5, 2026.
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The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally.
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The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names.
It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars.
In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels.
It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.
Stock analysis
Simply Good Foods Co (SMPL) currently trades at $12.05, while our model-based Fair Value estimate is $28.20, implying the stock looks roughly 57% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $31.12 per share, and 6 of the 6 models we run sit above the $12.05 price.
Bear case: the Multiples group reads lowest at $20.44, and 0 of the 6 models stay below the price. Data coverage for this calculation is low.
Scenario range: $16.88 (bear) to $44.60 (bull), the price of $12.05 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Simply Good Foods Co reported revenue of $1.4B in FY2026 versus $1.2B in FY2022, a compound +3.8%/yr. Reported net income was −$156M in FY2026.
Key figures
Market cap $1.1B Small · P/E ex one-offs 7.1 · P/S ratio 0.68 · EPS (TTM) $−1.69 · Net margin −11.5% · Return on equity −9.6% · Return on assets (EBIT) 5.7% (5-year average) · Operating margin 14.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 24 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 28% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −1% fair-value upside, at 134%, SMPL screens cheaper than that median.
Fair Value models
Bear$16.88Fair Value $28.20Bull$44.60
Price $12.05 · Upside +134.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, one officer or director bought shares worth $117,800, on May 14, 2026.
BuyClayton C Daley JrDirector10,000 shares at $11.78$117,800May 14, 2026
BuyJames M KiltsDirector80,000 shares at $12.39$991,200Apr 23, 2026
BuyMichael L ClawsonChief Commercial Officer5,000 shares at $20.00$100,000Nov 17, 2025
SaleTimothy Allen MatthewsVP, Controller and CAO5,859 shares at $19.47$114,075Nov 11, 2025
Plus 3 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.33/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−6.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.2%
Start year 2021 (pandemic). Over 10 years: +12.2% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
13.9% (2020) → −13.2% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−6.3%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−2.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −8.5% a year for the price and −4.3% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 627 stocks
Beats the industry median on 6/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score58 · Above median
Fair Value upside+134.0% · Top 25%
Profitability
Return on assets−7.7% · Bottom 25%
Net margin (12 months)−11.5% · Bottom 25%
Operating margin (12 months)14.2% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−9.7% · Bottom 25%
Balance sheet
Debt / equity0.24× · Above median
Valuation Multiplesvs Packaged Foods median · lower = cheaper
P/B0.75× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Simply Good Foods Co Fair Value". https://www.fairvalue-calculator.com/stock/SMPL
Frequently asked questions
Is Simply Good Foods Co (SMPL) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $28.20 versus a price of $12.05, about +134% upside (undervalued).
What is the fair value of SMPL?
Our model-based fair value for Simply Good Foods Co is $28.20 (as of Nov 5, 2026), built from audited fundamentals. The current price: $12.05.
What is the quality score of SMPL?
Simply Good Foods Co has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Simply Good Foods Co (SMPL)?
Our model-based price target is the fair value of $28.20 (as of Nov 5, 2026) from 6 valuation models. Cautious scenario $16.88, optimistic scenario $44.60. It is a calculation from audited fundamentals, not an analyst target.
What is the Simply Good Foods Co stock forecast for 2026?
Our models put fair value at $28.20, about +134% upside versus a price of $12.05 (undervalued). Cautious scenario $16.88, optimistic scenario $44.60. The calculation is refreshed regularly with new filings.
What is the revenue of Simply Good Foods Co (SMPL)?
Simply Good Foods Co reported trailing-twelve-month revenue of about $1.4B (latest available figure, as of Nov 5, 2026).
What growth is priced into Simply Good Foods Co (SMPL)?
For today's price to be fair in a discounted-cash-flow model, Simply Good Foods Co would have to grow free cash flow by -6.3 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.2 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of SMPL use?
Our models discount Simply Good Foods Co at 9.8 %: a base by market capitalisation (small), damped by beta 0.19, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Simply Good Foods Co that is -6.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Simply Good Foods Co (SMPL) delivered so far?
Over the past 5 years revenue at Simply Good Foods Co grew +6.2 % a year. The price currently implies free-cash-flow growth of -6.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Simply Good Foods Co (SMPL) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Simply Good Foods Co (-6.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Simply Good Foods Co (SMPL)?
The free-cash-flow yield on the price is 14.48 %: that much free cash flow Simply Good Foods Co produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Simply Good Foods Co (SMPL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Simply Good Foods Co it is $28.20 per share (as of Nov 5, 2026), against a price of $12.05. It is the blended result of 6 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is Simply Good Foods Co stock overvalued or undervalued in 2026?
As of Nov 5, 2026, SMPL trades below its calculated fair value: price $12.05, fair value $28.20, a gap of about +134% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SMPL?
No. The price is what the market pays today ($12.05); the fair value is what the company's own numbers justify ($28.20). For Simply Good Foods Co the two are $16.15 per share apart. That gap is exactly why we show both numbers side by side.
How much is Simply Good Foods Co worth?
The market values Simply Good Foods Co at about $1.1B (market capitalisation, as of Nov 5, 2026). Per share that is $12.05; our models calculate a fair value of $28.20 per share.
What do the bullish and bearish scenarios say about SMPL?
Our models span a range for Simply Good Foods Co: cautious scenario $16.88, base $28.20, optimistic $44.60 per share (as of Nov 5, 2026, price $12.05). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SMPL?
The PEG ratio of Simply Good Foods Co is 1.64 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Simply Good Foods Co (SMPL)?
Balance-sheet figures for Simply Good Foods Co (as of Nov 5, 2026): return on equity −9.6%, debt of 0.24 per unit of equity. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is SMPL from its 52-week high?
Simply Good Foods Co trades at $12.05, about 44% below its 52-week high of $21.40 and 28% above the low of $9.43 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $28.20 is for.
Which stocks are comparable to Simply Good Foods Co?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Simply Good Foods Co stock attractive at the current price?
The data as of Nov 5, 2026: price $12.05, calculated fair value $28.20 (+134%), Quality Score 58/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SMPL calculated?
We run Simply Good Foods Co through 6 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of $28.20 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Simply Good Foods Co currently trades 57% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Simply Good Foods Co (SMPL)?
The closing price on Nov 6, 2026 was $12.05. Our model-based fair value is $28.20, about +134% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Simply Good Foods Co right now?
The price is below even our cautious bear case ($16.88). The market is more pessimistic than our downside scenario. The model range is unusually wide ($16.88 to $44.60). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (58/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Simply Good Foods Co
How large is the market capitalisation of Simply Good Foods Co (SMPL)?
The market capitalisation of Simply Good Foods Co is $1.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Simply Good Foods Co (SMPL) excluding one-off items?
Excluding one-off items, the price-to-earnings ratio of Simply Good Foods Co is 7.1 (fiscal year 2026, the reported result was a loss, median at FY-end 27.7 (8 FY)).
What is the P/S ratio of Simply Good Foods Co (SMPL)?
The price-to-sales ratio of Simply Good Foods Co is 0.68 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Simply Good Foods Co (SMPL)?
Earnings per share at Simply Good Foods Co are $−1.69. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Simply Good Foods Co (SMPL)?
The net margin of Simply Good Foods Co is −11.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Simply Good Foods Co (SMPL)?
The return on equity (ROE) of Simply Good Foods Co is −9.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Simply Good Foods Co (SMPL)?
On an EBIT basis the return on assets of Simply Good Foods Co is 5.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Simply Good Foods Co (SMPL)?
The operating margin of Simply Good Foods Co is 14.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Simply Good Foods Co (SMPL)?
Revenue at Simply Good Foods Co is growing −9.7% versus a year earlier (3y avg +3.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Simply Good Foods Co (SMPL)?
Earnings per share at Simply Good Foods Co are growing −32.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Simply Good Foods Co (SMPL) carry?
The net debt of Simply Good Foods Co is $259M (fiscal year 2026, ≈ 1.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 5, 2026