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STOCK COMPARISON

XiAn Tourism Co vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how XiAn Tourism Co (000610) and Marriott International (MAR) compare, as of Aug 11, 2026.

As of Aug 11, 2026, Fair Value Calculator sees XiAn Tourism Co as the less overvalued of the two: XiAn Tourism Co trades at ¥5.89 versus a fair value of ¥2.82 (-52%), while Marriott International trades at $354 versus $136 (-62%).
XiAn Tourism Co
000610.SHE · CNY · Consumer Discretionary
-52%
upside to fair value
overvalued
Price¥5.89
Fair Value¥2.82
Quality34/100
Marriott International
MAR · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$354
Fair Value$136
Quality69/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

XiAn Tourism CoMarriott International
Valuation
—P/E (TTM)38.0×
0.41×P/S (TTM)13.33×
—EV/EBITDA23.3×
31.49×PEG2.16×
—Dividend yield0.7%
—Dividend per share$2.68
Profitability
-52%Net margin36%
-24%Operating margin59%
—Return on equity14%
-5%Return on assets10%
Growth
-12%Revenue growth (YoY)13%
11.9%Avg. growth/yr (3Y)8.0%
13.2%Avg. growth/yr (5Y)19.9%
Balance & size
$225MMarket cap$96B
expensiveGrowth qualityhealthy

Marriott International leads: 2 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

XiAn Tourism Coof which business quality 30 · market factors 21 Marriott Internationalof which business quality 63 · market factors 64
ProfitabilityMargins and returns on capital today
4
54
Quality GrowthAre margins and returns improving?
34
48
CashflowEarnings quality: real cash, not paper profit
5
56
Fin. StrengthBalance sheet, leverage, solvency risk
6
48
InvestmentDisciplined investing over empire-building
100
94
Low VolatilityCalm price path (market factor)
70
63
MomentumPrice trend over the last 3–12 months (market factor)
2
62
52W MomentumDistance to the 52-week high (market factor)
0
70
Net IssuanceBuybacks instead of dilution
82
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

No model data.

Marriott International

DCF Models$128
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$160
Growth DCF$98.20
Economic Profit$104
Growth Earnings$189

23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

XiAn Tourism Co
Bear ¥2.11Fair Value ¥2.82Bull ¥3.52
¥5.89 = current price (white tick)
Marriott International
Bear $69.84Fair Value $136Bull $206
$354 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

XiAn Tourism Co · Consumer Discretionary

Quality score34 · bottom 25%
Fair value upside-52% · bottom 25%

Marriott International · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-62% · bottom 25%

Bottom line

As of Aug 11, 2026, Fair Value Calculator sees XiAn Tourism Co as the less overvalued of the two: XiAn Tourism Co trades at ¥5.89 versus a fair value of ¥2.82 (-52%), while Marriott International trades at $354 versus $136 (-62%).

Marriott International has the higher quality score (69/100).

See the full analysis →
XiAn Tourism Co · Marriott International

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.