XiAn Tourism Co Ltd (000610) fair value: what the stock is really worth
We calculate from audited financials what XiAn Tourism Co Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
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XiAn Tourism Co Ltd
000610 · SHEWeakest SetupStrongly overvalued and low quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jun 23, 2026.
How to read this chart
60‑month range ¥5.03 – ¥22.09 · fair‑value band ¥2.11 – ¥3.52 · the ¥7.40 price screens above the ¥2.82 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Jun 23, 2026.
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Company profile
Xi'an Tourism Co., Ltd. operates in the tourism industry in China. The company engages in the hotel operation and management; catering; and travel agency, tourism, and scenic spots development activities.
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Xi'an Tourism Co., Ltd. operates in the tourism industry in China. The company engages in the hotel operation and management; catering; and travel agency, tourism, and scenic spots development activities. It is also involved in real estate development and operation, and property management; project investment, land transfer, and decoration and renovation project construction; hotel investment and commercial operation management; ecotourism, agricultural, and land development; brand management; and investment management businesses. In addition, the company offers account, and conference and exhibition services; produces and sells agricultural products; sells agricultural and sideline products; and provides educational consulting services. Further, it engages in the asset leasing and trading businesses, public facilities management, culture and arts industry, as well as application software development activities. Xi'an Tourism Co., Ltd. was founded in 1993 and is based in Xi'an, China.
Stock analysis
XiAn Tourism Co Ltd (000610) currently trades at ¥7.40, while our model-based Fair Value estimate is ¥2.82, implying the stock looks roughly 162.4% overvalued today.
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Valuation
How firm this estimate is: it rests on 3 models at a data quality of 93/100, which puts the evidence level at low.
Scenario range: ¥2.11 (bear) to ¥3.52 (bull), the price of ¥7.40 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 34/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
XiAn Tourism Co Ltd reported revenue of 556M CNY in FY2025 versus 561M CNY in FY2021, a compound −0.2%/yr. Reported net income was −291M CNY in FY2025.
Key figures
Market cap 1.8B CNY (≈ $261M) · P/S ratio 2.79 · EPS (TTM) ¥−1.21 · Dividend yield 2.2% · Net margin −52.4% · Return on equity −795% · Return on assets (EBIT) −7.4% · Operating margin −24.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 45% below its 52-week high and 47% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −32% fair-value upside, at −62%, 000610 screens richer than that median.
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Put 000610 on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.
Set up alert →Quality Score breakdown
Of which business quality 30 · Market factors (momentum, volatility) 33
Revenue & earnings trend
000610 screens 162% overvalued. Compare with Marriott International, Inc →
Compare XiAn Tourism Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 169 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $351.66 | $150.61 | −57% |
| Hilton Worldwide Holdings HLT | $307.22 | $268.06 | −13% |
| InterContinental Hotels Group IHG | $154.85 | $97.57 | −37% |
| Hyatt Hotels Corporation H | $157.80 | $49.88 | −68% |
| H World Group HTHT | $42.78 | $63.51 | +48% |
| Accor SA AC | €45.22 | €40.27 | −11% |
| The Indian Hotels Company INDHOTEL | ₹743.70 | ₹502.32 | −32% |
| Wyndham Hotels & Resorts, Inc WH | $67.86 | $29.84 | −56% |
| Hanjin Kal, 180640 | 140,100 KRW | 28,728 KRW | −79% |
| Choice Hotels International, Inc CHH | $100.32 | $73.41 | −27% |
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Key figures of XiAn Tourism Co Ltd
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