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XiAn Tourism Co Ltd (000610) fair value: what the stock is really worth

As of Nov 9, 2026: fair value (intrinsic value) of XiAn Tourism Co Ltd stock ¥1.78, price ¥7.10, that is 74.9% below the price, quality 31 out of 100. Rating: strongly overvalued. Calculated from audited financials with 2 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical CN · ISIN CNE000000D73

XT XiAn Tourism Co Ltd logo Thin data Nov 3, 2026

XiAn Tourism Co Ltd

000610 · SHE
Very expensive, weak quality

Our calculation puts a fair price 75% below what the stock costs today.

Expensive Growth (revenue 5y +13.2 %/yr in CNY)
Negative equity (buybacks among others)
Fair value ¥1.78 · Strongly overvalued
Quality 31/100
Loss-making · -54.3% net margin (TTM)
Negative free cash flow
Trails peers (1/9)
Narrow moat 9/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

¥22.09 ¥5.03 Fair Value ¥1.78 May 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.

How to read this chart

60‑month range ¥5.03 – ¥22.09 · fair‑value band ¥1.03 – ¥2.35 · the ¥7.10 price screens above the ¥1.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 3, 2026.

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Company profile

Xi'an Tourism Co., Ltd. operates in the tourism industry in China. The company engages in the hotel operation and management; catering; and travel agency, tourism, and scenic spots development activities.

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It is also involved in real estate development and operation, and property management; project investment, land transfer, and decoration and renovation project construction; hotel investment and commercial operation management; ecotourism, agricultural, and land development; brand management; and investment management businesses.

In addition, the company offers account, and conference and exhibition services; produces and sells agricultural products; sells agricultural and sideline products; and provides educational consulting services.

Further, it engages in the asset leasing and trading businesses, public facilities management, culture and arts industry, as well as application software development activities. Xi'an Tourism Co., Ltd. was founded in 1993 and is based in Xi'an, China.

Stock analysis

XiAn Tourism Co Ltd (000610) currently trades at ¥7.10, while our model-based Fair Value estimate is ¥1.78, 75% below the price, so the stock looks overvalued today.

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Valuation

How firm this estimate is: it rests on 2 models at a data quality of 93/100, which puts the data coverage at low.

Scenario range: ¥1.03 (bear) to ¥2.35 (bull), the price of ¥7.10 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 31/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

XiAn Tourism Co Ltd reported revenue of 556M CNY in FY2025 versus 561M CNY in FY2021, a compound −0.2%/yr. Reported net income was −291M CNY in FY2025.

Key figures

Market cap 1.7B CNY (≈ $252M) Micro · P/S ratio 2.67 · EPS (TTM) ¥−1.23 · Dividend yield 2.3% · Net margin −54.3% · Return on equity −3,946% · Return on assets (EBIT) −7.4% (5-year average) · Operating margin −15.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 9 out of 100 (medium confidence).

What moves the price

The share trades about 47% below its 52-week high and 41% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −27% fair-value upside, at −75%, 000610 screens richer than that median.

Fair Value models

Bear ¥1.03 Fair Value ¥1.78 Bull ¥2.35
Price ¥7.10 · Downside -74.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Gordon GGM ¥1.03 ¥1.78 ¥2.35 68
DDM Multi-Stage ¥1.03 ¥1.59 ¥1.91 67
All 2 models by family
Dividend Discount
Gordon GGM ¥1.03 ¥1.78 ¥2.35 68
DDM Multi-Stage ¥1.03 ¥1.59 ¥1.91 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 31/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 4
How much profit the company makes from its sales and capital
Quality Growth 43
Are margins and returns getting better?
Cashflow 5
Do the profits arrive as real cash?
Financial strength 6
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 62
How calm the share price moves, does not count
Price momentum 38
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 12
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 36/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−4.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.2%
Start year 2020 (pandemic). Over 10 years: −3.1% a year
Revenue growth 32 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.2%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
11.2% (2020) → −15.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

000610 screens overvalued: fair value 75% below the price. Compare with Marriott International, Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 158 stocks

Beats the industry median on 1/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 31 · Bottom 25%
Fair Value upside −74.9% · Bottom 25%
Profitability
Return on equity (12 months) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets −17.3% · Bottom 25%
Net margin (12 months) −54.3% · Bottom 25%
Operating margin (12 months) −15.4% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −2.7% · Bottom 25%
Dividend yield (12 months) 2.3% · Above median
Balance sheet
Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Lodging median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (12 months) 3.11× · Pricier than median
PEG 31.49× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 26
FUTURE (revenue growth)0 · sector 30
PAST (return on equity)0 · sector 16
HEALTH (low debt)0 · sector 89
DIVIDEND (yield)47 · sector 34

VALUE 0: the price sits above our fair-value range.

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Lodging stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Atour Lifestyle Holdings ATAT $35.91 $58.29 +62% vs 000610
H World Group 1179 HK$39.88 HK$50.55 +27% vs 000610
Jabal Omar Development Company 4250 15.90 SAR 17.95 SAR +13% vs 000610
Accor SA AC €51.02 €41.40 −19% vs 000610
Hilton Worldwide Holdings HLT $370.45 $271.08 −27% vs 000610
Choice Hotels International, Inc CHH $118.91 $75.26 −37% vs 000610
The Indian Hotels Company INDHOTEL ₹891.65 ₹502.32 −44% vs 000610
Hyatt Hotels Corporation H $184.32 $86.67 −53% vs 000610
Wyndham Hotels & Resorts, Inc WH $77.35 $29.61 −62% vs 000610
Marriott International, Inc MAR $416.47 $151.21 −64% vs 000610

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XiAn Tourism Co Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "XiAn Tourism Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/000610

Frequently asked questions

Is XiAn Tourism Co Ltd (000610) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of ¥1.78 versus a price of ¥7.10, about 75% lower (overvalued).
What is the fair value of 000610?
Our model-based fair value for XiAn Tourism Co Ltd is ¥1.78 (as of Nov 3, 2026), built from audited fundamentals. The current price: ¥7.10.
What is the quality score of 000610?
XiAn Tourism Co Ltd has a Quality Score of 31/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for XiAn Tourism Co Ltd (000610)?
Our model-based price target is the fair value of ¥1.78 (as of Nov 3, 2026) from 2 valuation models. Cautious scenario ¥1.03, optimistic scenario ¥2.35. It is a calculation from audited fundamentals, not an analyst target.
What is the XiAn Tourism Co Ltd stock forecast for 2026?
Our models put fair value at ¥1.78, about 75% lower versus a price of ¥7.10 (overvalued). Cautious scenario ¥1.03, optimistic scenario ¥2.35. The calculation is refreshed regularly with new filings.
What is the revenue of XiAn Tourism Co Ltd (000610)?
XiAn Tourism Co Ltd reported trailing-twelve-month revenue of about 541M CNY (latest available figure, as of Nov 3, 2026).
Does XiAn Tourism Co Ltd pay a dividend?
XiAn Tourism Co Ltd currently shows a dividend yield of 2.33% relative to its recent price (as of Nov 3, 2026).
How much is the dividend of XiAn Tourism Co Ltd (000610)?
XiAn Tourism Co Ltd has a dividend yield of 2.3%.
What is the intrinsic value of XiAn Tourism Co Ltd (000610)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For XiAn Tourism Co Ltd it is ¥1.78 per share (as of Nov 3, 2026), against a price of ¥7.10. It is the blended result of 2 valuation models in 1 family (Dividend Discount).
Is XiAn Tourism Co Ltd stock overvalued or undervalued in 2026?
As of Nov 3, 2026, 000610 trades above its calculated fair value: price ¥7.10, fair value ¥1.78, a gap of about −75% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 000610?
No. The price is what the market pays today (¥7.10); the fair value is what the company's own numbers justify (¥1.78). For XiAn Tourism Co Ltd the two are ¥5.32 per share apart. That gap is exactly why we show both numbers side by side.
How much is XiAn Tourism Co Ltd worth?
The market values XiAn Tourism Co Ltd at about 1.7B CNY (market capitalisation, as of Nov 3, 2026). Per share that is ¥7.10; our models calculate a fair value of ¥1.78 per share.
What do the bullish and bearish scenarios say about 000610?
Our models span a range for XiAn Tourism Co Ltd: cautious scenario ¥1.03, base ¥1.78, optimistic ¥2.35 per share (as of Nov 3, 2026, price ¥7.10). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 000610?
The PEG ratio of XiAn Tourism Co Ltd is 31.49 (P/E divided by earnings growth, as of Nov 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of XiAn Tourism Co Ltd (000610)?
Balance-sheet figures for XiAn Tourism Co Ltd (as of Nov 3, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 31/100, which measures business quality independently of the share price.
How far is 000610 from its 52-week high?
XiAn Tourism Co Ltd trades at ¥7.10, about 47% below its 52-week high of ¥13.45 and 41% above the low of ¥5.03 (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of ¥1.78 is for.
Which stocks are comparable to XiAn Tourism Co Ltd?
From the same area (Consumer Cyclical) we also value Marriott International, Inc, Hilton Worldwide Holdings, Hyatt Hotels Corporation, H World Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is XiAn Tourism Co Ltd stock attractive at the current price?
The data as of Nov 3, 2026: price ¥7.10, calculated fair value ¥1.78 (−75%), Quality Score 31/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 000610 calculated?
We run XiAn Tourism Co Ltd through 2 models from 1 family: Dividend Discount. Every model gets the same audited fundamentals; the fair value of ¥1.78 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. XiAn Tourism Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of XiAn Tourism Co Ltd (000610)?
The closing price on Nov 9, 2026 was ¥7.10. Our model-based fair value is ¥1.78, about 75% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with XiAn Tourism Co Ltd right now?
The price sits above even our optimistic bull case (¥2.35). The favourable scenario is already priced in. Weak quality (31/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (¥1.03 to ¥2.35) leaves room in how you read the outcome.

Key figures of XiAn Tourism Co Ltd

How large is the market capitalisation of XiAn Tourism Co Ltd (000610)?
The market capitalisation of XiAn Tourism Co Ltd is 1.7B CNY (≈ $252M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of XiAn Tourism Co Ltd (000610)?
The price-to-sales ratio of XiAn Tourism Co Ltd is 2.67 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of XiAn Tourism Co Ltd (000610)?
Earnings per share at XiAn Tourism Co Ltd are ¥−1.23. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of XiAn Tourism Co Ltd (000610)?
The dividend yield of XiAn Tourism Co Ltd is 2.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of XiAn Tourism Co Ltd (000610)?
The net margin of XiAn Tourism Co Ltd is −54.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of XiAn Tourism Co Ltd (000610)?
The return on equity (ROE) of XiAn Tourism Co Ltd is −3,946% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of XiAn Tourism Co Ltd (000610)?
On an EBIT basis the return on assets of XiAn Tourism Co Ltd is −7.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of XiAn Tourism Co Ltd (000610)?
The operating margin of XiAn Tourism Co Ltd is −15.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at XiAn Tourism Co Ltd (000610)?
Revenue at XiAn Tourism Co Ltd is growing −2.7% versus a year earlier (3y avg +11.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at XiAn Tourism Co Ltd (000610)?
Earnings per share at XiAn Tourism Co Ltd are growing +95.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does XiAn Tourism Co Ltd (000610) generate?
The free cash flow of XiAn Tourism Co Ltd is −14.6M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does XiAn Tourism Co Ltd (000610) carry?
The net debt of XiAn Tourism Co Ltd is 758M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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