Xi'an Tourism Co (000610) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 1.5B CNY
Fair value as of: Jun 23, 2026
From 3 valuation models · updated 48 days ago
Share price +4.8% over the past month.
Below-average quality, and screening another 52% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥3.52). The favourable scenario is already priced in.
- Weak quality (34/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jun 23, 2026.
How to read this chart
60‑month range ¥5.03 – ¥22.09 · fair‑value band ¥2.11 – ¥3.52 · the ¥5.89 price screens above the ¥2.82 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jun 23, 2026.
Analysis
Xi'an Tourism Co (000610) currently trades at ¥5.89, while our model-based Fair Value estimate is ¥2.82, implying the stock looks roughly 52.1% overvalued today. The Quality Score stands at 34/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Xi'an Tourism Co generated revenue of 545M CNY at a net margin of -52.4%. Revenue declined 11.5% year over year. Net debt stands at 758M CNY. Fundamentals as of Jun 23, 2026
Our scenario range runs from ¥2.11 (bear case) to ¥3.52 (bull case); at ¥5.89, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 64% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -62% fair-value upside, at -52%, 000610 screens cheaper than that median.
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jun 23, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 30 · Market factors (momentum, volatility) 21
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Xi'an Tourism Co., Ltd. operates in the tourism industry in China. The company engages in the hotel operation and management; catering; and travel agency, tourism, and scenic spots development activities.
Full company description
Xi'an Tourism Co., Ltd. operates in the tourism industry in China. The company engages in the hotel operation and management; catering; and travel agency, tourism, and scenic spots development activities. It is also involved in real estate development and operation, and property management; project investment, land transfer, and decoration and renovation project construction; hotel investment and commercial operation management; ecotourism, agricultural, and land development; brand management; and investment management businesses. In addition, the company offers account, and conference and exhibition services; produces and sells agricultural products; sells agricultural and sideline products; and provides educational consulting services. Further, it engages in the asset leasing and trading businesses, public facilities management, culture and arts industry, as well as application software development activities. Xi'an Tourism Co., Ltd. was founded in 1993 and is based in Xi'an, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Xi'an Tourism Co reported revenue of ¥556M in FY2025 versus ¥561M in FY2021, a compound −0.2%/yr. Reported net income was −¥291M in FY2025.
000610 screens 52% overvalued. Compare with Marriott International, Inc →
Peer Group
Lodging · 168 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Lodging median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate (as of Jun 23, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $369.05 | $135.64 | -63% |
| Hilton Worldwide Holdings HLT | $328.48 | $123.67 | -62% |
| InterContinental Hotels Group IHG | $159.87 | $85.18 | -47% |
| Hyatt Hotels Corporation H | $191.00 | $47.69 | -75% |
| H World Group HTHT | $42.67 | $47.55 | +11% |
| Accor SA AC | €47.25 | €39.26 | -17% |
| The Indian Hotels Company INDHOTEL | ₹743.20 | ₹260.68 | -65% |
| Wyndham Hotels & Resorts, Inc WH | $78.54 | $24.02 | -69% |
| Hanjin Kal, 180640 | 113,500 KRW | 36,890 KRW | -67% |
| Jabal Omar Development Company 4250 | 16.00 SAR | 11.64 SAR | -27% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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