STOCK COMPARISON
Samsung Electronics Co vs Apple: Fair Value & Quality
Both stocks run through our valuation models. Here is how Samsung Electronics Co (005930) and Apple (AAPL) compare, as of Aug 8, 2026.
As of Aug 8, 2026, Fair Value Calculator sees Samsung Electronics Co as the less overvalued of the two: Samsung Electronics Co trades at KRW 230,500 versus a fair value of KRW 138,019 (-40%), while Apple trades at $312 versus $123 (-61%).
Samsung Electronics Co
005930.KO · KRW · Information Technology
-40%
upside to fair value
overvalued
PriceKRW 230,500
Fair ValueKRW 138,019
Quality67/100
Apple
AAPL · USD · Information Technology
-61%
upside to fair value
overvalued
Price$312
Fair Value$123
Quality82/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Samsung Electronics CoApple
Valuation
—P/E (TTM)38.4×
—P/S (TTM)10.24×
—EV/EBITDA29.2×
0.18×PEG2.56×
0.6%Dividend yield0.3%
KRW 1,488Dividend per share$1.04
Profitability
21%Net margin27%
43%Operating margin32%
19%Return on equity141%
10%Return on assets26%
Growth
69%Revenue growth (YoY)17%
3.3%Avg. growth/yr (3Y)1.8%
7.1%Avg. growth/yr (5Y)8.7%
Balance & size
0.01×Debt / equity1.06×
$1.2TMarket cap$4.6T
healthyGrowth qualityhealthy
Samsung Electronics Co leads: 6 to 4 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Samsung Electronics Coof which business quality 67 · market factors 61
Appleof which business quality 79 · market factors 76
ProfitabilityMargins and returns on capital today
48
97
Quality GrowthAre margins and returns improving?
68
68
CashflowEarnings quality: real cash, not paper profit
60
77
Fin. StrengthBalance sheet, leverage, solvency risk
86
57
InvestmentDisciplined investing over empire-building
49
75
Low VolatilityCalm price path (market factor)
12
65
MomentumPrice trend over the last 3–12 months (market factor)
85
73
52W MomentumDistance to the 52-week high (market factor)
77
93
Net IssuanceBuybacks instead of dilution
92
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Samsung Electronics Co
DCF ModelsKRW 145,946
Earnings-BasedKRW 72,540
Dividend DiscountKRW 32,330
MultiplesKRW 138,120
Asset-BasedKRW 49,320
Growth DCFKRW 119,306
Economic ProfitKRW 87,714
Growth EarningsKRW 139,655
26 of 26 models see the stock below the current price.
Apple
DCF Models$170
Earnings-Based$98.15
Dividend Discount$20.06
Multiples$98.04
Asset-Based$3.36
Growth DCF$136
Economic Profit$87.59
Growth Earnings$147
26 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Samsung Electronics Co
Bear KRW 87,812Fair Value KRW 138,019Bull KRW 176,156
KRW 230,500 = current price (white tick)
Apple
Bear $87.90Fair Value $123Bull $192
$312 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Samsung Electronics Co · Information Technology
Quality score67 · Top 25%
Fair value upside-40% · below median
Apple · Information Technology
Quality score82 · Top 25%
Fair value upside-61% · below median
Bottom line
As of Aug 8, 2026, Fair Value Calculator sees Samsung Electronics Co as the less overvalued of the two: Samsung Electronics Co trades at KRW 230,500 versus a fair value of KRW 138,019 (-40%), while Apple trades at $312 versus $123 (-61%).
Apple has the higher quality score (82/100).
See the full analysis →
More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
