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STOCK COMPARISON

Samsung Electronics Co vs Sony Group: Fair Value & Quality

Both stocks run through our valuation models. Here is how Samsung Electronics Co (005930) and Sony Group (SONY) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Samsung Electronics Co trades at KRW 255,500 versus a fair value of KRW 163,160 (-36%), while Sony Group trades at $24.96 versus $28.28 (+13%).
Samsung Electronics Co
005930.KO · KRW · Information Technology
-36%
upside to fair value
overvalued
PriceKRW 255,500
Fair ValueKRW 163,160
Quality70/100
Sony Group
SONY · USD · Consumer Discretionary
+13%
upside to fair value
undervalued
Price$24.96
Fair Value$28.28
Quality65/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Samsung Electronics CoSony Group
Valuation
P/E (TTM)19.7×
P/S (TTM)0.01×
0.18×PEG1.94×
−36.1%Fair value upside+13.3%
0.6%Dividend yield0.8%
KRW 1,488Dividend per share$25.00
Profitability
43%Operating margin11%
0.86×EBIT margin trend (5Y)1.17×
19%Return on equity12%
10%Return on assets4%
Growth
69%Revenue growth (YoY)8%
3.3%Avg. growth/yr (3Y)6.4%
7.1%Avg. growth/yr (5Y)8.0%
+12.1%Value creation/yr
Balance & size
72.0×Interest coverage (EBIT/interest)15.3×
0.01×Debt / equity0.10×
$1.2TMarket cap$122B
healthyGrowth qualitymixed
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Samsung Electronics Co leads: 6 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Samsung Electronics Coof which business quality 67 · market factors 55 Sony Groupof which business quality 63 · market factors 53
ProfitabilityMargins and returns on capital today
48
25
Quality GrowthAre margins and returns improving?
68
60
CashflowEarnings quality: real cash, not paper profit
60
61
Fin. StrengthBalance sheet, leverage, solvency risk
86
70
InvestmentDisciplined investing over empire-building
49
85
Low VolatilityCalm price path (market factor)
12
74
MomentumPrice trend over the last 3–12 months (market factor)
68
47
52W MomentumDistance to the 52-week high (market factor)
81
40
Net IssuanceBuybacks instead of dilution
92
96

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familySamsung Electronics CoPrice KRW 255,500Sony GroupPrice $24.96
DCF Models-36%below the priceKRW 164,639+2%close to the price$25.50
Earnings-Based-72%below the priceKRW 72,540-32%below the price$16.97
Dividend Discount-87%below the priceKRW 32,330-91%below the price$2.29
Multiples-37%below the priceKRW 160,812+37%above the price$34.32
Asset-Based-81%below the priceKRW 49,320-76%below the price$6.07
Growth DCF-53%below the priceKRW 119,306+1%close to the price$25.24
Economic Profit-66%below the priceKRW 87,714-26%below the price$18.41
Growth Earnings-26%below the priceKRW 188,865n/a
Minimum-87%below the priceKRW 32,330-91%below the price$2.29
Maximum-26%below the priceKRW 188,865+37%above the price$34.32
Median-59%below the priceKRW 103,510-26%below the price$18.41
Geometric mean-63%below the priceKRW 93,917-45%below the price$13.82

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Samsung Electronics Co: 24 of 26 models see the stock below the current price.

Sony Group: 10 of 16 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Samsung Electronics Co
Bear KRW 99,591Fair Value KRW 163,160Bull KRW 232,887
KRW 255,500 = current price (white tick)
Sony Group
Bear $19.83Fair Value $28.28Bull $40.41
$24.96 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Samsung Electronics Co · Information Technology

Quality score70 · Top 25%
Fair value upside-36% · below median

Sony Group · Consumer Discretionary

Quality score65 · Top 25%
Fair value upside+13% · above median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Samsung Electronics Co trades at KRW 255,500 versus a fair value of KRW 163,160 (-36%), while Sony Group trades at $24.96 versus $28.28 (+13%).

Samsung Electronics Co has the higher quality score (70/100).

See the full analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.