Sony Group Corp (SONY) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Sony Group Corp stock $29.40, price $27.00, upside +8.9%, quality 65 out of 100. Rating: fairly valued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.
- Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free
Sony Group Corp
SONY · USThe stock costs about what our calculation considers fair.
Risks from the AI analysis
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $11.90 – $30.04 · fair‑value band $20.81 – $40.44 · the $27.00 price screens below the $29.40 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
Every Wednesday you see whether Sony Group is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Company profile
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally.
Show moreShow less
The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; hardware and home gaming consoles, packaged and game software, and peripheral devices.
It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products.
In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility.
Further, the company researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, integration systems, and other semiconductors.
Additionally, it offers internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones.
The company has a strategic partnership with TCL Electronics Holdings Limited. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquart
Stock analysis
Sony Group Corp (SONY) currently trades at $27.00, while our model-based Fair Value estimate is $29.40, so the stock looks roughly fairly valued today (gap 8.2%).
Show more
Valuation
Bull case: the Multiples group reads highest at a median of $32.47 per share, and 6 of the 13 models we run sit above the $27.00 price.
Bear case: the Earnings-Based group reads lowest at $16.74, and 7 of the 13 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $20.81 (bear) to $40.44 (bull), the price of $27.00 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Sony Group Corp reported revenue of ¥13.2T in FY2026 versus ¥9.9T in FY2022, a compound +7.5%/yr. Reported net income was −¥347B in FY2026.
Key figures
Market cap $161B Large · EPS (TTM) $1.34 · Dividend yield 0.7% · Net margin −1.0% · Return on equity 15.1% · Return on assets (EBIT) 5.2% (5-year average) · Operating margin 18.8% · Revenue (TTM) ¥13.0T.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 44 out of 100 (low confidence).
What moves the price
The share trades about 10% below its 52-week high and 40% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −14% fair-value upside, at 9%, SONY screens cheaper than that median.
Fair Value models
All 13 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 9 officers or directors sold shares worth $30.6M and none bought.
- SaleYasuhiro ItoChief People Officer (CPO)9,000 shares at $24.29$218,610Sep 16, 2026
- SaleKenji TanakaOfficer20,000 shares at $23.83$476,600Aug 17, 2026
- SaleRobert Adrian StringerOfficer545,547 shares at $22.49$12.3MAug 5, 2026
- SaleTsuyoshi KoderaChief Digital Officer (CDO)3× since May 18, 2026: 85,600 shares, avg. $21.40$1.8MAug 4, 2026
- SaleRavi AhujaOfficer2× since Jul 6, 2026: 52,406 shares, avg. $21.56$1.1MAug 4, 2026
- SaleJonathan Jose PlattOfficer16,512 shares at $21.08$348,073Jul 6, 202610b5-1 plan
- SaleHiroki TotokiPresident and CEO, Director225,000 shares at $21.02$4.7MJul 3, 2026
- SaleToshimoto MitomoChief Strategy Officer (CSO)25,000 shares at $21.02$525,500Jul 3, 2026
- SaleKenichiro YoshidaDirector400,000 shares at $22.61$9.0MMay 18, 2026
Plus 8 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch SONY, get fair value alerts →
Recent news
- SONY Q2 Earnings Call Highlights Raised Outlook and Gaming Growth
- Sony's 45% profit surge hides a PlayStation problem
- SONY Q2 Earnings & Revenues Rise on Gaming & Pictures Strength
- Qualcomm, AppLovin, Snap, Arm, Sony, and More Stocks That Explain Today’s Market
Compare Sony Group Corp with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 114 stocks
Valuation Multiplesvs Consumer Electronics median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Debt-to-equity by industry
- Price/FCF by industry
- PEG screener for stocks with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Shenzhen Transsion Holdings 688036 | ¥65.00 | ¥97.43 | +50% | vs SONY |
| Xiaomi Corporation 1810 | HK$30.38 | HK$44.93 | +48% | vs SONY |
| Huaqin Co 603296 | ¥64.65 | ¥68.54 | +6% | vs SONY |
| LG Electronics Inc 066570 | 138,600 KRW | 146,023 KRW | +5% | vs SONY |
| Samsung Electronics Co 005930 | 188,700 KRW | 162,261 KRW | −14% | vs SONY |
| LG Corp 003550 | 90,600 KRW | 62,954 KRW | −31% | vs SONY |
| Anker Innovations Limited 300866 | ¥111.88 | ¥77.69 | −31% | vs SONY |
| Goertek Inc 002241 | ¥24.61 | ¥14.64 | −41% | vs SONY |
| Dixon Technologies (India) Limited DIXON | ₹12,625 | ₹3,998 | −68% | vs SONY |
| Sharetronic Data Technology Co 300857 | ¥155.45 | ¥30.19 | −81% | vs SONY |
Often compared:Alibaba vs SonyAmazon vs SonySony vs Tesla
Explore undervalued stocks
More undervalued Technology stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Sony Group Corp (SONY) overvalued or undervalued?
What is the fair value of SONY?
What is the quality score of SONY?
What is the price target for Sony Group Corp (SONY)?
What is the Sony Group Corp stock forecast for 2026?
What is the revenue of Sony Group Corp (SONY)?
Does Sony Group Corp pay a dividend?
How much is the dividend of Sony Group Corp (SONY) and when is the ex-dividend date?
What growth is priced into Sony Group Corp (SONY)?
What discount rate (WACC) does the fair value of SONY use?
What is a reverse DCF?
How much growth has Sony Group Corp (SONY) delivered so far?
How fast is the sector of Sony Group Corp (SONY) growing?
What is the free cash flow yield of Sony Group Corp (SONY)?
What is the intrinsic value of Sony Group Corp (SONY)?
Is Sony Group Corp stock overvalued or undervalued in 2026?
Is fair value the same as the market price of SONY?
How much is Sony Group Corp worth?
What do the bullish and bearish scenarios say about SONY?
What is the PEG ratio of SONY?
How solid is the balance sheet of Sony Group Corp (SONY)?
How far is SONY from its 52-week high?
Which stocks are comparable to Sony Group Corp?
Is Sony Group Corp stock attractive at the current price?
How is the fair value of SONY calculated?
Is it still worth investing in stocks now?
What is the share price of Sony Group Corp (SONY)?
What should I pay attention to with Sony Group Corp right now?
Where does the earnings growth of Sony Group Corp (SONY) come from?
Key figures of Sony Group Corp
How large is the market capitalisation of Sony Group Corp (SONY)?
What are the earnings per share of Sony Group Corp (SONY)?
What is the dividend yield of Sony Group Corp (SONY)?
What is the net margin of Sony Group Corp (SONY)?
What is the return on equity of Sony Group Corp (SONY)?
What is the EBIT return on assets of Sony Group Corp (SONY)?
What is the operating margin of Sony Group Corp (SONY)?
How fast is revenue growing at Sony Group Corp (SONY)?
How fast are earnings growing at Sony Group Corp (SONY)?
How much net cash does Sony Group Corp (SONY) hold?
Watch Sony Group Corp in the live analysis
One click puts Sony Group Corp on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.
Watch for free →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.