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STOCK COMPARISON

Kt&g vs Philip Morris International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Kt&g (033780) and Philip Morris International (PM) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Kt&g as the less overvalued of the two: Kt&g trades at KRW 182,700 versus a fair value of KRW 119,073 (-35%), while Philip Morris International trades at $188 versus $104 (-45%).
Kt&g
033780.KO · KRW · Consumer Staples
-35%
upside to fair value
overvalued
PriceKRW 182,700
Fair ValueKRW 119,073
Quality68/100
Philip Morris International
PM · USD · Consumer Staples
-45%
upside to fair value
overvalued
Price$188
Fair Value$104
Quality78/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Kt&gPhilip Morris International
Valuation
P/E (TTM)25.4×
P/S (TTM)7.13×
EV/EBITDA18.1×
3.72×PEG2.52×
3.4%Dividend yield3.2%
KRW 6,000Dividend per share$5.76
Profitability
18%Net margin27%
21%Operating margin36%
13%Return on equity
6%Return on assets15%
Growth
14%Revenue growth (YoY)9%
4.0%Avg. growth/yr (3Y)8.6%
4.4%Avg. growth/yr (5Y)7.2%
Balance & size
0.11×Debt / equity
$13BMarket cap$296B
expensiveGrowth qualityhealthy

Philip Morris International leads: 2 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Kt&gof which business quality 58 · market factors 74 Philip Morris Internationalof which business quality 74 · market factors 69
ProfitabilityMargins and returns on capital today
48
76
Quality GrowthAre margins and returns improving?
46
63
CashflowEarnings quality: real cash, not paper profit
13
81
Fin. StrengthBalance sheet, leverage, solvency risk
82
62
InvestmentDisciplined investing over empire-building
76
85
Low VolatilityCalm price path (market factor)
82
86
MomentumPrice trend over the last 3–12 months (market factor)
65
55
52W MomentumDistance to the 52-week high (market factor)
79
74
Net IssuanceBuybacks instead of dilution
100
80

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Kt&g

DCF ModelsKRW 120,343
Earnings-BasedKRW 80,375
MultiplesKRW 191,148
Asset-BasedKRW 59,891
Economic ProfitKRW 105,638
Growth EarningsKRW 179,896

11 of 15 models see the stock below the current price.

Philip Morris International

DCF Models$95.84
Earnings-Based$66.23
Dividend Discount$82.37
Multiples$115
Growth DCF$69.13
Economic Profit$71.82
Growth Earnings$116

22 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Kt&g
Bear KRW 86,441Fair Value KRW 119,073Bull KRW 247,739
KRW 182,700 = current price (white tick)
Philip Morris International
Bear $62.46Fair Value $104Bull $148
$188 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Kt&g · Consumer Staples

Quality score68 · Top 25%
Fair value upside-35% · below median

Philip Morris International · Consumer Staples

Quality score78 · Top 25%
Fair value upside-45% · bottom 25%

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Kt&g as the less overvalued of the two: Kt&g trades at KRW 182,700 versus a fair value of KRW 119,073 (-35%), while Philip Morris International trades at $188 versus $104 (-45%).

Philip Morris International has the higher quality score (78/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.