Changyou Alliance Group vs Amazon.com: Fair Value & Quality
Both stocks run through our valuation models. Here is how Changyou Alliance Group (1039) and Amazon.com (AMZN) compare, as of Aug 16, 2026.
As of Aug 16, 2026, Fair Value Calculator sees Changyou Alliance Group as the less overvalued of the two: Changyou Alliance Group trades at HK$0.05 versus a fair value of HK$0.03 (-35%), while Amazon.com trades at $263 versus $128 (-51%).
Changyou Alliance Group
1039.HK · HKD · Consumer Discretionary
-35%
upside to fair value
overvalued
PriceHK$0.05
Fair ValueHK$0.03
Quality64/100
Amazon.com
AMZN · USD · Consumer Discretionary
-51%
upside to fair value
overvalued
Price$263
Fair Value$128
Quality54/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Changyou Alliance GroupAmazon.com
Valuation
—P/E (TTM)29.3×
0.06×P/S (TTM)3.55×
0.05×P/B6.42×
18.1×EV/EBITDA16.8×
—PEG1.41×
Profitability
-8%Net margin12%
3%Operating margin13%
—Return on equity24%
3%Return on assets7%
Growth
30%Revenue growth (YoY)17%
-3.7%Avg. growth/yr (3Y)11.7%
-6.5%Avg. growth/yr (5Y)13.2%
Balance & size
0.80×Debt / equity0.16×
$12MMarket cap$2.6T
weakGrowth qualityexpensive
Amazon.com leads: 3 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Changyou Alliance Groupof which business quality 63 · market factors 27Amazon.comof which business quality 55 · market factors 55
ProfitabilityMargins and returns on capital today
31
65
Quality GrowthAre margins and returns improving?
65
52
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
3
Low VolatilityCalm price path (market factor)
31
42
MomentumPrice trend over the last 3–12 months (market factor)
23
57
52W MomentumDistance to the 52-week high (market factor)
30
67
Net IssuanceBuybacks instead of dilution
82
66
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Changyou Alliance Group
DCF ModelsHK$0.07
MultiplesHK$0.03
Asset-BasedHK$0.08
Growth DCFHK$0.09
1 of 9 models see the stock below the current price.
Amazon.com
DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239
23 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Changyou Alliance Group
Bear HK$0.03Fair Value HK$0.03Bull HK$0.04
HK$0.05 = current price (white tick)
Amazon.com
Bear $69.09Fair Value $128Bull $209
$263 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Changyou Alliance Group · Consumer Discretionary
Quality score64 · Top 25%
Fair value upside-35% · below median
Amazon.com · Consumer Discretionary
Quality score54 · above median
Fair value upside-51% · bottom 25%
Bottom line
As of Aug 16, 2026, Fair Value Calculator sees Changyou Alliance Group as the less overvalued of the two: Changyou Alliance Group trades at HK$0.05 versus a fair value of HK$0.03 (-35%), while Amazon.com trades at $263 versus $128 (-51%).
Changyou Alliance Group has the higher quality score (64/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
