S Culture International vs Nike: Fair Value & Quality
Both stocks run through our valuation models. Here is how S Culture International (1255) and Nike (NKE) compare, as of Aug 16, 2026.
As of Aug 16, 2026, Fair Value Calculator sees Nike as the less overvalued of the two: S Culture International trades at HK$2.20 versus a fair value of HK$1.21 (-45%), while Nike trades at $40.73 versus $35.63 (-13%).
S Culture International
1255.HK · HKD · Consumer Discretionary
-45%
upside to fair value
overvalued
PriceHK$2.20
Fair ValueHK$1.21
Quality59/100
Nike
NKE · USD · Consumer Discretionary
-13%
upside to fair value
overvalued
Price$40.73
Fair Value$35.63
Quality76/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
S Culture InternationalNike
Valuation
72.0×P/E (TTM)20.4×
8.76×P/S (TTM)1.37×
—P/B4.26×
—EV/EBITDA14.1×
—PEG1.69×
0.5%Dividend yield3.8%
—Dividend per share$1.63
Profitability
13%Net margin7%
-3%Operating margin12%
—Return on equity22%
-13%Return on assets6%
Growth
1%Revenue growth (YoY)-1%
-11.6%Avg. growth/yr (3Y)-3.2%
-8.5%Avg. growth/yr (5Y)0.8%
Balance & size
—Debt / equity0.54×
$111MMarket cap$63B
weakGrowth qualityweak
Nike leads: 2 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
S Culture Internationalof which business quality 56 · market factors 58Nikeof which business quality 70 · market factors 23
ProfitabilityMargins and returns on capital today
82
70
Quality GrowthAre margins and returns improving?
80
34
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
97
95
Low VolatilityCalm price path (market factor)
0
52
MomentumPrice trend over the last 3–12 months (market factor)
85
16
52W MomentumDistance to the 52-week high (market factor)
77
1
Net IssuanceBuybacks instead of dilution
82
92
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
S Culture International
DCF ModelsHK$0.99
Earnings-BasedHK$0.46
Dividend DiscountHK$0.17
MultiplesHK$0.85
Growth EarningsHK$0.91
7 of 7 models see the stock below the current price.
Nike
DCF Models$39.14
Earnings-Based$18.25
Dividend Discount$26.69
Multiples$36.33
Asset-Based$6.72
Growth DCF$37.37
Economic Profit$20.91
Growth Earnings$40.93
19 of 25 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
S Culture International
Bear HK$0.91Fair Value HK$1.21Bull HK$1.51
HK$2.20 = current price (white tick)
Nike
Bear $23.75Fair Value $35.63Bull $44.54
$40.73 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
S Culture International · Consumer Discretionary
Quality score59 · above median
Fair value upside-45% · below median
Nike · Consumer Discretionary
Quality score76 · Top 25%
Fair value upside-13% · below median
Bottom line
As of Aug 16, 2026, Fair Value Calculator sees Nike as the less overvalued of the two: S Culture International trades at HK$2.20 versus a fair value of HK$1.21 (-45%), while Nike trades at $40.73 versus $35.63 (-13%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
