1255 (1255) Fair Value & Analysis

Consumer Cyclical · Market cap HK$874M

1 1255 1255 · HK

PriceHK$3.60

Fair ValueHK$1.21

Upside-66.4%

Quality65/100

Evidence: Medium Range HK$0.9100 – HK$1.51

Fair value as of: Jul 2, 2026

From 8 valuation models · updated today

Share price +63.6% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.3000 – HK$3.60 · fair‑value band HK$0.9100 – HK$1.51 · the HK$3.60 price screens above the HK$1.21 fair value. As of Jul 2, 2026.

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Analysis

1255 (1255) currently trades at HK$3.60, while our model-based Fair Value estimate is HK$1.21 — implying the stock looks roughly 66.4% overvalued today. We read business quality at 65/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

Over the trailing twelve months, 1255 generated revenue of HK$99.8M at a net margin of 13.4%. Revenue grew 0.5% year over year. Net debt stands at HK$7.9M. The stock trades on a trailing P/E of 72.0. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$99.8M

Revenue growth (YoY) +0.5%

Net margin 13.4%

Return on equity -6,765%

Free cash flow −HK$22.4M FY2025

P/E ratio 72.0

More key figures

Operating margin -3.5%

EPS (TTM) HK$-0.0200

Net debt HK$7.9M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1255 reported revenue of HK$99.8M in FY2025 versus HK$161M in FY2021, a compound −11.3%/yr. Reported net income was HK$13.4M in FY2025.

Revenue −11.3%/yr

FY21 HK$161M

FY22 HK$145M

FY23 HK$208M

FY24 HK$124M

FY25 HK$99.8M

Net income

FY21 −HK$70.5M

FY22 HK$9.6M

FY23 −HK$32.3M

FY24 −HK$68.3M

FY25 HK$13.4M

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Similar stocks

6 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
NIKE, Inc NKE	€38.07	€45.62	+20%
adidas AG ADDYY	$99.10	$61.24	-38%
ASICS Corporation ASCCY	$27.42	$22.91	-16%
Deckers Outdoor Corporation DECK	$111.18	$125.16	+13%
On Holding ONON	$36.21	$20.28	-44%
Zhejiang China Commodities City Group 600415	¥10.63	¥26.58	+150%

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Frequently asked questions

Is 1255 (1255) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.21 versus a price of HK$3.60 — about −66% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 1255?

Our model-based fair value for 1255 is HK$1.21 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$3.60.

What is the quality score of 1255?

1255 has a Quality Score of 65/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1255 (1255)?

1255 reported trailing-twelve-month revenue of about HK$99.8M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1255?

The net profit margin of 1255 is about 13.4%, meaning it keeps roughly 13.4% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.