NIKE, Inc (NKE) Fair Value & Analysis
Consumer Cyclical · US · Market cap $63.4B
NIKE, Inc
NKE · US
Fair value as of: Jul 12, 2026
From 25 valuation models · updated 26 days ago
Fair value updated Jul 12, 2026, revised from $36.79 to $53.45 (+45.3%) since Jul 7, 2026. Share price −2.8% over the past month.
A solid business, screening 27% undervalued on our models.
What matters now
- Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range ($36.23 to $66.82) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range $40.75 – $163.63 · fair‑value band $36.23 – $66.82 · the $42.00 price screens below the $53.45 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.
Analysis
NIKE, Inc (NKE) currently trades at $42.00, while our model-based Fair Value estimate is $53.45, implying the stock looks roughly 27.3% undervalued today. We read business quality at 61/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, NIKE, Inc generated revenue of $46.5B at a net margin of 4.8%. Revenue grew 0.1% year over year. It earns a return on equity of 16.0%. Net debt stands at $3.5B. Fundamentals as of Jul 12, 2026
Our scenario range runs from $36.23 (bear case) to $66.82 (bull case); at $42.00, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 46% below its 52-week high and 2% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 0% fair-value upside, at 27%, NKE screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: DCF Models ($39.59) versus Asset-Based ($6.72). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 70 · Market factors (momentum, volatility) 23
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America.
Full company description
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
NIKE, Inc reported revenue of $46.4B in FY2026 versus $46.7B in FY2022, a compound −0.2%/yr. Reported net income was $3.1B in FY2026, compounding −15.3%/yr from FY2022.
Watch NKE: get an alert when its fair value changes →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Skims' breakthrough India debut could also give Nike a new runway for growth
- NIKE, Inc. Declares $0.41 Quarterly Dividend
- NIKE (NKE) On China Reset And Store Closures Still Looks Pricey Against Fair Value
- Nike stock could suffer because of JPMorgan verdict
Peer Group
Footwear & Accessories · 94 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Footwear & Accessories median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 88/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| adidas AG 1ADS | €184.40 | €81.86 | -56% |
| Deckers Outdoor Corporation DECK | $106.49 | $125.16 | +18% |
| On Holding ONON | $38.20 | $17.64 | -54% |
| Zhejiang China Commodities City Group 600415 | ¥11.59 | ¥13.03 | +12% |
| Birkenstock Holding BIRK | $44.36 | $44.14 | -0% |
| Crocs, Inc CROX | $138.91 | $203.65 | +47% |
| Huali Industrial Group 300979 | ¥31.10 | ¥54.71 | +76% |
| PUMA SE PUM | €29.31 | €10.57 | -64% |
| Steven Madden, Ltd SHOO | $43.26 | $11.69 | -73% |
| Yue Yuen Industrial (Holdings) Limited 0551 | HK$14.18 | HK$4.04 | -72% |
Compare NIKE, Inc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is NIKE, Inc (NKE) overvalued or undervalued?
What is the fair value of NKE?
What is the quality score of NKE?
What is the revenue of NIKE, Inc (NKE)?
What is the net profit margin of NKE?
Does NIKE, Inc pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track NIKE, Inc and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.