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STOCK COMPARISON

MCLON JEWELLERY Co.Ltd. vs Compagnie Financière Richemont: Fair Value & Quality

Both stocks run through our valuation models. Here is how MCLON JEWELLERY Co.Ltd. (300945) and Compagnie Financière Richemont (CFR) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees MCLON JEWELLERY Co.Ltd. as the less overvalued of the two: MCLON JEWELLERY Co.Ltd. trades at ¥11.78 versus a fair value of ¥9.62 (-18%), while Compagnie Financière Richemont trades at CHF 195 versus CHF 117 (-40%).
MCLON JEWELLERY Co.Ltd.
300945.SHE · CNY · Consumer Discretionary
-18%
upside to fair value
overvalued
Price¥11.78
Fair Value¥9.62
Quality48/100
Compagnie Financière Richemont
CFR.SW · CHF · Consumer Discretionary
-40%
upside to fair value
overvalued
PriceCHF 195
Fair ValueCHF 117
Quality70/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

MCLON JEWELLERY Co.Ltd.Compagnie Financière Richemont
Valuation
24.5×P/E (TTM)36.2×
1.22×P/S (TTM)6.35×
1.92×P/B5.89×
16.7×EV/EBITDA25.8×
—PEG2.63×
0.9%Dividend yield2.0%
¥0.11Dividend per shareCHF 3.57
Profitability
5%Net margin16%
13%Operating margin19%
8%Return on equity15%
5%Return on assets7%
Growth
-15%Revenue growth (YoY)4%
19.4%Avg. growth/yr (3Y)4.0%
27.6%Avg. growth/yr (5Y)11.3%
Balance & size
—Debt / equity0.19×
$477MMarket cap$142B
expensiveGrowth qualityhealthy

Even match: 6 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

MCLON JEWELLERY Co.Ltd.of which business quality 50 · market factors 20 Compagnie Financière Richemontof which business quality 67 · market factors 78
ProfitabilityMargins and returns on capital today
49
55
Quality GrowthAre margins and returns improving?
66
39
CashflowEarnings quality: real cash, not paper profit
9
72
Fin. StrengthBalance sheet, leverage, solvency risk
99
79
InvestmentDisciplined investing over empire-building
33
79
Low VolatilityCalm price path (market factor)
56
62
MomentumPrice trend over the last 3–12 months (market factor)
7
80
52W MomentumDistance to the 52-week high (market factor)
1
93
Net IssuanceBuybacks instead of dilution
40
77

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

MCLON JEWELLERY Co.Ltd.

DCF Models¥19.16
Earnings-Based¥9.30
Multiples¥9.86
Asset-Based¥4.29
Economic Profit¥7.05
Growth Earnings¥12.74

11 of 15 models see the stock below the current price.

Compagnie Financière Richemont

DCF ModelsCHF 144
Earnings-BasedCHF 64.00
Dividend DiscountCHF 61.54
MultiplesCHF 127
Asset-BasedCHF 30.31
Growth DCFCHF 109
Economic ProfitCHF 75.58
Growth EarningsCHF 128

26 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

MCLON JEWELLERY Co.Ltd.
Bear ¥7.21Fair Value ¥9.62Bull ¥12.02
¥11.78 = current price (white tick)
Compagnie Financière Richemont
Bear CHF 85.65Fair Value CHF 117Bull CHF 149
CHF 195 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

MCLON JEWELLERY Co.Ltd. · Consumer Discretionary

Quality score48 · below median
Fair value upside-18% · below median

Compagnie Financière Richemont · Consumer Discretionary

Quality score70 · Top 25%
Fair value upside-40% · below median

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees MCLON JEWELLERY Co.Ltd. as the less overvalued of the two: MCLON JEWELLERY Co.Ltd. trades at ¥11.78 versus a fair value of ¥9.62 (-18%), while Compagnie Financière Richemont trades at CHF 195 versus CHF 117 (-40%).

Compagnie Financière Richemont has the higher quality score (70/100).

See the full analysis →
MCLON JEWELLERY Co.Ltd. · Compagnie Financière Richemont

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.