MCLON JEWELLERY Co.Ltd. (300945) fair value: what the stock is really worth
As of Sep 22, 2026: fair value of MCLON JEWELLERY Co.Ltd. ¥9.62, price ¥11.92, upside -19.3%, quality 48 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range ¥6.78 – ¥28.82 · fair‑value band ¥5.96 – ¥12.09 · the ¥11.92 price screens above the ¥9.62 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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MCLON JEWELLERY Co.,Ltd. offers jewelry retail in China and internationally. It provides jewelry, gold and silver accessories. The company sells its products through shopping mall and online sales. MCLON JEWELLERY Co.,Ltd. was incorporated in 2009 and is headquartered in Hangzhou, China.
Stock analysis
MCLON JEWELLERY Co.Ltd. (300945) currently trades at ¥11.92, while our model-based Fair Value estimate is ¥9.62, implying the stock looks roughly 23.9% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥16.21 per share, and 4 of the 15 models we run sit above the ¥11.92 price.
Bear case: the Asset-Based group reads lowest at ¥4.29, and 11 of the 15 models stay below the price. Evidence for this calculation is high.
Scenario range: ¥5.96 (bear) to ¥12.09 (bull), the price of ¥11.92 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
MCLON JEWELLERY Co.Ltd. reported revenue of 2.7B CNY in FY2025 versus 1.3B CNY in FY2021, a compound +21.6%/yr. Reported net income was 115M CNY in FY2025, compounding +13.0%/yr from FY2021.
Key figures
Market cap 3.1B CNY (≈ $466M) · P/E ratio 23.8 · P/S ratio 1.00 · EPS (TTM) ¥0.5000 · Dividend yield 0.9% · Net margin 4.2% · Return on equity 7.6% · Return on assets (EBIT) 7.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 51% below its 52-week high and 16% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 9% fair-value upside, at −19%, 300945 screens richer than that median.
Fair Value models
Bear ¥5.96Fair Value ¥9.62Bull ¥12.09
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (¥0.2853 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+16.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.6%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.5%
’19
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+1.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+1.0%
Dividend (yield on the price)0.9%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 6%
Compare MCLON JEWELLERY Co.Ltd. with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 134 stocks
Beats the industry median on 2/12 measures
Overall it trails its industry peers.
Valuation
Quality Score48 · Below median
Fair Value upside−19% · Below median
Profitability
Return on equity (TTM)8% · Below median
Return on assets5% · Below median
Net margin (TTM)5% · Above median
Operating margin (TTM)13% · Above median
Growth and dividend
Revenue growth−15% · Bottom 25%
Dividend yield (TTM)0.9% · Below median
Valuation Multiplesvs Luxury Goods median · lower = cheaper
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Is MCLON JEWELLERY Co.Ltd. (300945) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of ¥9.62 versus a price of ¥11.92, about −19% upside (overvalued).
What is the fair value of 300945?
Our model-based fair value for MCLON JEWELLERY Co.Ltd. is ¥9.62 (as of Sep 24, 2026), built from audited fundamentals. The current price: ¥11.92.
What is the quality score of 300945?
MCLON JEWELLERY Co.Ltd. has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for MCLON JEWELLERY Co.Ltd. (300945)?
Our model-based price target is the fair value of ¥9.62 (as of Sep 24, 2026) from 15 valuation models. Cautious scenario ¥5.96, optimistic scenario ¥12.09. It is a calculation from audited fundamentals, not an analyst target.
What is the MCLON JEWELLERY Co.Ltd. stock forecast for 2026?
Our models put fair value at ¥9.62, about −19% upside versus a price of ¥11.92 (overvalued). Cautious scenario ¥5.96, optimistic scenario ¥12.09. The calculation is refreshed regularly with new filings.
What is the revenue of MCLON JEWELLERY Co.Ltd. (300945)?
MCLON JEWELLERY Co.Ltd. reported trailing-twelve-month revenue of about 2.6B CNY (latest available figure, as of Sep 24, 2026).
Does MCLON JEWELLERY Co.Ltd. pay a dividend?
MCLON JEWELLERY Co.Ltd. currently shows a dividend yield of about 0.92% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of MCLON JEWELLERY Co.Ltd. (300945)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For MCLON JEWELLERY Co.Ltd. it is ¥9.62 per share (as of Sep 24, 2026), against a price of ¥11.92. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is MCLON JEWELLERY Co.Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 300945 trades above its calculated fair value: price ¥11.92, fair value ¥9.62, a gap of about −19% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 300945?
No. The price is what the market pays today (¥11.92); the fair value is what the company's own numbers justify (¥9.62). For MCLON JEWELLERY Co.Ltd. the two are ¥2.30 per share apart. That gap is exactly why we show both numbers side by side.
How much is MCLON JEWELLERY Co.Ltd. worth?
The market values MCLON JEWELLERY Co.Ltd. at about 3.1B CNY (market capitalisation, as of Sep 24, 2026). Per share that is ¥11.92; our models calculate a fair value of ¥9.62 per share.
What do the bullish and bearish scenarios say about 300945?
Our models span a range for MCLON JEWELLERY Co.Ltd.: cautious scenario ¥5.96, base ¥9.62, optimistic ¥12.09 per share (as of Sep 24, 2026, price ¥11.92). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 300945?
MCLON JEWELLERY Co.Ltd. trades at a price-to-earnings ratio of 23.8 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥9.62 is built from several models across several years. Other multiples: P/B 1.9, P/S 1.2, EV/EBITDA 16.1.
How solid is the balance sheet of MCLON JEWELLERY Co.Ltd. (300945)?
Balance-sheet figures for MCLON JEWELLERY Co.Ltd. (as of Sep 24, 2026): return on equity 7.6%. They feed the Quality Score of 48/100, which measures business quality independently of the share price.
How far is 300945 from its 52-week high?
MCLON JEWELLERY Co.Ltd. trades at ¥11.92, about 51% below its 52-week high of ¥24.47 and 16% above the low of ¥10.24 (as of Sep 22, 2026). Distance from the high says nothing about value: that is what the fair value of ¥9.62 is for.
Which stocks are comparable to MCLON JEWELLERY Co.Ltd.?
From the same area (Consumer Cyclical) we also value Compagnie Financière Richemont SA, Christian Dior SE, Kering SA, Tapestry, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is MCLON JEWELLERY Co.Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price ¥11.92, calculated fair value ¥9.62 (−19%), Quality Score 48/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 300945 calculated?
We run MCLON JEWELLERY Co.Ltd. through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥9.62, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. MCLON JEWELLERY Co.Ltd. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of MCLON JEWELLERY Co.Ltd. (300945)?
The closing price on Sep 22, 2026 was ¥11.92. Our model-based fair value is ¥9.62, about −19% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with MCLON JEWELLERY Co.Ltd. right now?
Solid but not exceptional quality (48/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (¥5.96 to ¥12.09) leaves room in how you read the outcome.
Key figures of MCLON JEWELLERY Co.Ltd.
How large is the market capitalisation of MCLON JEWELLERY Co.Ltd. (300945)?
The market capitalisation of MCLON JEWELLERY Co.Ltd. is 3.1B CNY (≈ $466M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of MCLON JEWELLERY Co.Ltd. (300945)?
The price-to-sales ratio of MCLON JEWELLERY Co.Ltd. is 1.00 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of MCLON JEWELLERY Co.Ltd. (300945)?
Earnings per share at MCLON JEWELLERY Co.Ltd. are ¥0.5000 (price ÷ EPS = P/E 23.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of MCLON JEWELLERY Co.Ltd. (300945)?
The dividend yield of MCLON JEWELLERY Co.Ltd. is 0.9% (payout 22.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of MCLON JEWELLERY Co.Ltd. (300945)?
The net margin of MCLON JEWELLERY Co.Ltd. is 4.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of MCLON JEWELLERY Co.Ltd. (300945)?
The return on equity (ROE) of MCLON JEWELLERY Co.Ltd. is 7.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of MCLON JEWELLERY Co.Ltd. (300945)?
On an EBIT basis the return on assets of MCLON JEWELLERY Co.Ltd. is 7.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of MCLON JEWELLERY Co.Ltd. (300945)?
The operating margin of MCLON JEWELLERY Co.Ltd. is 12.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at MCLON JEWELLERY Co.Ltd. (300945)?
Revenue at MCLON JEWELLERY Co.Ltd. is growing −15.3% versus a year earlier (3y avg +19.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at MCLON JEWELLERY Co.Ltd. (300945)?
Earnings per share at MCLON JEWELLERY Co.Ltd. are growing +37.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does MCLON JEWELLERY Co.Ltd. (300945) generate?
The free cash flow of MCLON JEWELLERY Co.Ltd. is −59.5M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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