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STOCK COMPARISON

Shanghai Kaytune Industrial Co.Ltd vs Amazon.com: Fair Value & Quality

Both stocks run through our valuation models. Here is how Shanghai Kaytune Industrial Co.Ltd (301001) and Amazon.com (AMZN) compare, as of Sep 14, 2026.

As of Sep 14, 2026, Fair Value Calculator sees Amazon.com as the less overvalued of the two: Shanghai Kaytune Industrial Co.Ltd trades at ¥24.46 versus a fair value of ¥9.38 (-62%), while Amazon.com trades at $257 versus $128 (-50%).
Shanghai Kaytune Industrial Co.Ltd
301001.SHE · CNY · Consumer Discretionary
-62%
upside to fair value
overvalued
Price¥24.46
Fair Value¥9.38
Quality62/100
Amazon.com
AMZN · USD · Consumer Discretionary
-50%
upside to fair value
overvalued
Price$257
Fair Value$128
Quality54/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Shanghai Kaytune Industrial Co.LtdAmazon.com
Valuation
P/E (TTM)29.3×
0.93×P/S (TTM)3.55×
0.38×P/B6.42×
EV/EBITDA16.8×
PEG1.41×
−61.7%Fair value upside−50.3%
1.6%Dividend yield
Profitability
-3%Operating margin13%
EBIT margin trend (5Y)1.90×
-1%Return on equity24%
-2%Return on assets7%
Growth
-4%Revenue growth (YoY)17%
Avg. growth/yr (3Y)11.7%
Avg. growth/yr (5Y)13.2%
Value creation/yr+27.7%
Balance & size
Interest coverage (EBIT/interest)35.2×
Debt / equity0.16×
$291MMarket cap$2.6T
mixedGrowth qualityexpensive

Even match: 3 to 3 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Shanghai Kaytune Industrial Co.Ltdof which business quality 64 · market factors 26 Amazon.comof which business quality 55 · market factors 54
ProfitabilityMargins and returns on capital today
13
65
Quality GrowthAre margins and returns improving?
9
52
CashflowEarnings quality: real cash, not paper profit
86
44
Fin. StrengthBalance sheet, leverage, solvency risk
100
80
InvestmentDisciplined investing over empire-building
100
3
Low VolatilityCalm price path (market factor)
57
42
MomentumPrice trend over the last 3–12 months (market factor)
16
58
52W MomentumDistance to the 52-week high (market factor)
6
60
Net IssuanceShare count: buybacks or dilution?
82
66

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyShanghai Kaytune Industrial Co.LtdPrice ¥24.46Amazon.comPrice $257
DCF Models-62%below the price¥9.26-40%below the price$155
Earnings-Basedn/a-28%below the price$184
Multiples-77%below the price¥5.66-50%below the price$129
Asset-Based-74%below the price¥6.44-90%below the price$25.60
Growth DCF-56%below the price¥10.65-73%below the price$69.38
Economic Profitn/a-65%below the price$90.56
Growth Earningsn/a-7%close to the price$239
Minimum-77%below the price¥5.66-90%below the price$25.60
Maximum-56%below the price¥10.65-7%close to the price$239
Median-68%below the price¥7.85-50%below the price$129
Geometric mean-68%below the price¥7.74-59%below the price$105

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Shanghai Kaytune Industrial Co.Ltd: 10 of 10 models see the stock below the current price.

Amazon.com: 23 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Shanghai Kaytune Industrial Co.Ltd
Price ¥24.46
Fair Value ¥9.38
Bear ¥7.91Bull ¥11.02
Amazon.com
Price $257
Fair Value $128
Bear $69.09Bull $209

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Shanghai Kaytune Industrial Co.Ltd · Consumer Discretionary

Quality score62 · Top 25%
Fair value upside-62% · bottom 25%

Amazon.com · Consumer Discretionary

Quality score54 · above median
Fair value upside-50% · bottom 25%

Bottom line

As of Sep 14, 2026, Fair Value Calculator sees Amazon.com as the less overvalued of the two: Shanghai Kaytune Industrial Co.Ltd trades at ¥24.46 versus a fair value of ¥9.38 (-62%), while Amazon.com trades at $257 versus $128 (-50%).

Shanghai Kaytune Industrial Co.Ltd has the higher quality score (62/100).

See the full analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.