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Shanghai Kaytune Industrial Co.Ltd (301001) fair value: what the stock is really worth

We calculate from audited financials what Shanghai Kaytune Industrial Co.Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Consumer Cyclical · CN · ISIN CNE100004LB2

SK Thin data Sep 13, 2026

Shanghai Kaytune Industrial Co.Ltd

301001 · SHE

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value ¥9.38 · Strongly overvalued (−62%)
!Quality 62/100
!Mixed Growth (revenue YoY −25.1 %/yr)
!Loss-making · -3.8% net margin (TTM)
Low debt · generates free cash flow
!Trails peers (4/12)
!Narrow moat 22/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

¥58.97 ¥13.46 Fair Value ¥9.38 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.

How to read this chart

60‑month range ¥13.46 – ¥58.97 · fair‑value band ¥7.91 – ¥11.02 · the ¥24.46 price screens above the ¥9.38 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 13, 2026.

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Company profile

Shanghai Kaytune Industrial Co.,Ltd provides e-commerce and customer relationship management services to enterprises in China and internationally. It also offers customer management, brand marketing, visual design, store operation, logistics distribution, system development, and member management services, as well as operates customer service center.

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Shanghai Kaytune Industrial Co.,Ltd provides e-commerce and customer relationship management services to enterprises in China and internationally. It also offers customer management, brand marketing, visual design, store operation, logistics distribution, system development, and member management services, as well as operates customer service center. The company was formerly known as Shanghai Kaiyi Industrial Co., Ltd. and changed its name to Shanghai Kaytune Industrial Co.,Ltd in October 2016. Shanghai Kaytune Industrial Co.,Ltd was founded in 2008 and is headquartered in Shanghai, China.

Stock analysis

Shanghai Kaytune Industrial Co.Ltd (301001) currently trades at ¥24.46, while our model-based Fair Value estimate is ¥9.38, implying the stock looks roughly 160.8% overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of ¥9.43 per share, and 0 of the 10 models we run sit above the ¥24.46 price.

Bear case: the Multiples group reads lowest at ¥3.34, and 10 of the 10 models stay below the price. Evidence for this calculation is low.

Scenario range: ¥7.91 (bear) to ¥11.02 (bull), the price of ¥24.46 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.

Mixed Growth: Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.

Shanghai Kaytune Industrial Co.Ltd reported revenue of 316M CNY in FY2025 versus 831M CNY in FY2021, a compound −21.5%/yr. Reported net income was −10.9M CNY in FY2025.

Key figures

Market cap 2.0B CNY (≈ $292M) · P/S ratio 6.23 · EPS (TTM) ¥−0.1500 · Dividend yield 1.6% · Net margin −3.4% · Return on equity −1.5% · Return on assets (EBIT) 1.4% · Operating margin −2.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (medium confidence).

What moves the price

The share trades about 43% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at −62%, 301001 screens richer than that median.

Fair Value models

Bear ¥7.91 Fair Value ¥9.38 Bull ¥11.02
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF ¥9.78 ¥11.77 ¥15.10 82
Growth DCF ¥9.99 ¥11.87 ¥14.79 80
5Y EBITDA Exit ¥6.14 ¥6.36 ¥6.65 77
All 10 models by family
DCF Models
FCF DCF ¥9.78 ¥11.77 ¥15.10 82
5Y Revenue Exit ¥7.82 ¥9.26 ¥11.34 74
5Y EBITDA Exit ¥6.14 ¥6.36 ¥6.65 77
10Y Revenue Exit ¥8.58 ¥9.66 ¥10.75 68
10Y EBITDA Exit ¥7.72 ¥8.02 ¥8.24 70
Multiples
EV/EBITDA ¥3.31 ¥3.34 ¥3.36 67
EV/Revenue ¥6.56 ¥7.98 ¥9.41 54
Asset-Based
NCAV (Graham) ¥4.81 ¥6.44 ¥9.62 54
Growth DCF
Growth DCF ¥9.99 ¥11.87 ¥14.79 80
Rev-Margin DCF ¥7.82 ¥9.43 ¥11.48 74

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Quality Score breakdown

Overall quality 62/100

Of which business quality 64 · Market factors (momentum, volatility) 26

Profitability 13
Margins and returns on capital today
Quality Growth 9
Are margins and returns improving?
Cashflow 86
Earnings quality: real cash, not paper profit
Fin. Strength 100
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 57
Calm price path (market factor)
Momentum 16
Price trend over the last 3–12 months (market factor)
52W Momentum 6
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 55/100
Spin-off in 2024: revenue and profit before it include the divested business. Growth is measured afresh from 2024.
Profit margin (trend) Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
12.1% (2020) → −2.6% (2025)
What shareholders gained per year We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+20.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.

301001 screens 161% overvalued. Compare with Amazon.com, Inc →

Compare Shanghai Kaytune Industrial Co.Ltd with another stock

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 109 stocks

Beats the industry median on 3/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 62 · Above median
Fair Value upside −87% · Bottom 25%
Profitability
Return on assets −2% · Below median
Net margin (TTM) −4% · Below median
Operating margin (TTM) −3% · Bottom 25%
Growth and dividend
Revenue growth −4% · Bottom 25%
Dividend yield (TTM) 1.6% · Below median

Valuation Multiplesvs Internet Retail median · lower = cheaper

P/B 0.38× · Cheapest 25%
P/S (TTM) 0.93× · Pricier than median
P/FCF 4.5× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 45
FUTURE (revenue growth)0 · sector 53
PAST (return on equity)0 · sector 7
HEALTH (low debt)100 · sector 93
DIVIDEND (yield)31 · sector 37

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Amazon.com, Inc AMZN $256.78 $127.67 −50%
Alibaba Group 89988 HK$92.00 HK$45.67 −50%
PDD Holdings PDD $77.81 $297.49 +282%
MercadoLibre, Inc MELI $1,897 $2,087 +10%
DoorDash, Inc DASH $201.95 $203.66 +1%
Sea Limited SE $106.24 $129.32 +22%
JD.com, Inc 89618 ¥90.85 ¥70.41 −22%
eBay Inc EBAY $107.75 $118.53 +10%
Coupang, Inc CPNG $15.12 $4.06 −73%
Delivery Hero SE DHER €36.84 €12.71 −65%

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Cite: Fair Value Calculator (2026). "Shanghai Kaytune Industrial Co.Ltd Fair Value". https://www.fairvalue-calculator.com/stock/301001

Frequently asked questions

Is Shanghai Kaytune Industrial Co.Ltd (301001) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of ¥9.38 versus a price of ¥24.46, about −62% upside (overvalued).
What is the fair value of 301001?
Our model-based fair value for Shanghai Kaytune Industrial Co.Ltd is ¥9.38 (as of Sep 13, 2026), built from audited fundamentals. The current price: ¥24.46.
What is the quality score of 301001?
Shanghai Kaytune Industrial Co.Ltd has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shanghai Kaytune Industrial Co.Ltd (301001)?
Our model-based price target is the fair value of ¥9.38 (as of Sep 13, 2026) from 10 valuation models. Cautious scenario ¥7.91, optimistic scenario ¥11.02. It is a calculation from audited fundamentals, not an analyst target.
What is the Shanghai Kaytune Industrial Co.Ltd stock forecast for 2026?
Our models put fair value at ¥9.38, about −62% upside versus a price of ¥24.46 (overvalued). Cautious scenario ¥7.91, optimistic scenario ¥11.02. The calculation is refreshed regularly with new filings.
What is the revenue of Shanghai Kaytune Industrial Co.Ltd (301001)?
Shanghai Kaytune Industrial Co.Ltd reported trailing-twelve-month revenue of about 313M CNY (latest available figure, as of Sep 13, 2026).
Does Shanghai Kaytune Industrial Co.Ltd pay a dividend?
Shanghai Kaytune Industrial Co.Ltd currently shows a dividend yield of about 1.57% relative to its recent price (as of Sep 13, 2026).
What growth is priced into Shanghai Kaytune Industrial Co.Ltd (301001)?
For today's price to be fair in a discounted-cash-flow model, Shanghai Kaytune Industrial Co.Ltd would have to grow free cash flow by +20.3 % per year for five years (discount rate 11.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -18.6 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of 301001 use?
Our models discount Shanghai Kaytune Industrial Co.Ltd at 11.9 %: a base by market capitalisation (micro), damped by beta 0.42, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Shanghai Kaytune Industrial Co.Ltd that is +20.3 % per year a year over ten years, using the same discount rate (11.9 %) and the same formula as our fair value.
How much growth has Shanghai Kaytune Industrial Co.Ltd (301001) delivered so far?
Over the past 5 years revenue at Shanghai Kaytune Industrial Co.Ltd grew -18.6 % a year. The price currently implies +20.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Shanghai Kaytune Industrial Co.Ltd (301001) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Shanghai Kaytune Industrial Co.Ltd (+20.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Shanghai Kaytune Industrial Co.Ltd (301001)?
The free-cash-flow yield on the price is 3.29 %: that much free cash flow Shanghai Kaytune Industrial Co.Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Shanghai Kaytune Industrial Co.Ltd (301001)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shanghai Kaytune Industrial Co.Ltd it is ¥9.38 per share (as of Sep 13, 2026), against a price of ¥24.46. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Shanghai Kaytune Industrial Co.Ltd stock overvalued or undervalued in 2026?
As of Sep 13, 2026, 301001 trades above its calculated fair value: price ¥24.46, fair value ¥9.38, a gap of about −62% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 301001?
No. The price is what the market pays today (¥24.46); the fair value is what the company's own numbers justify (¥9.38). For Shanghai Kaytune Industrial Co.Ltd the two are ¥15.08 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shanghai Kaytune Industrial Co.Ltd worth?
The market values Shanghai Kaytune Industrial Co.Ltd at about 2.0B CNY (market capitalisation, as of Sep 13, 2026). Per share that is ¥24.46; our models calculate a fair value of ¥9.38 per share.
What do the bullish and bearish scenarios say about 301001?
Our models span a range for Shanghai Kaytune Industrial Co.Ltd: cautious scenario ¥7.91, base ¥9.38, optimistic ¥11.02 per share (as of Sep 13, 2026, price ¥24.46). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Shanghai Kaytune Industrial Co.Ltd (301001)?
Balance-sheet figures for Shanghai Kaytune Industrial Co.Ltd (as of Sep 13, 2026): return on equity −1.5%. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is 301001 from its 52-week high?
Shanghai Kaytune Industrial Co.Ltd trades at ¥24.46, about 43% below its 52-week high of ¥42.88 and 3% above the low of ¥23.75 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of ¥9.38 is for.
Which stocks are comparable to Shanghai Kaytune Industrial Co.Ltd?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, PDD Holdings, MercadoLibre, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shanghai Kaytune Industrial Co.Ltd stock attractive at the current price?
The data as of Sep 13, 2026: price ¥24.46, calculated fair value ¥9.38 (−62%), Quality Score 62/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 301001 calculated?
We run Shanghai Kaytune Industrial Co.Ltd through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥9.38, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Shanghai Kaytune Industrial Co.Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with Shanghai Kaytune Industrial Co.Ltd right now?
The price sits above even our optimistic bull case (¥11.02). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Shanghai Kaytune Industrial Co.Ltd

How large is the market capitalisation of Shanghai Kaytune Industrial Co.Ltd (301001)?
The market capitalisation of Shanghai Kaytune Industrial Co.Ltd is 2.0B CNY (≈ $292M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shanghai Kaytune Industrial Co.Ltd (301001)?
The price-to-sales ratio of Shanghai Kaytune Industrial Co.Ltd is 6.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shanghai Kaytune Industrial Co.Ltd (301001)?
Earnings per share at Shanghai Kaytune Industrial Co.Ltd are ¥−0.1500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shanghai Kaytune Industrial Co.Ltd (301001)?
The dividend yield of Shanghai Kaytune Industrial Co.Ltd is 1.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shanghai Kaytune Industrial Co.Ltd (301001)?
The net margin of Shanghai Kaytune Industrial Co.Ltd is −3.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shanghai Kaytune Industrial Co.Ltd (301001)?
The return on equity (ROE) of Shanghai Kaytune Industrial Co.Ltd is −1.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shanghai Kaytune Industrial Co.Ltd (301001)?
On an EBIT basis the return on assets of Shanghai Kaytune Industrial Co.Ltd is 1.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shanghai Kaytune Industrial Co.Ltd (301001)?
The operating margin of Shanghai Kaytune Industrial Co.Ltd is −2.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shanghai Kaytune Industrial Co.Ltd (301001)?
Revenue at Shanghai Kaytune Industrial Co.Ltd is growing −3.8% versus a year earlier (3y avg −25.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shanghai Kaytune Industrial Co.Ltd (301001)?
Earnings per share at Shanghai Kaytune Industrial Co.Ltd are growing −70.0% versus a year earlier. How much earnings per share grew versus a year earlier.
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