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STOCK COMPARISON

Smoore International Holdings Ltd vs Philip Morris International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Smoore International Holdings Ltd (6969) and Philip Morris International (PM) compare, as of Aug 11, 2026.

As of Aug 11, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Smoore International Holdings Ltd trades at HK$8.89 versus a fair value of HK$4.19 (-53%), while Philip Morris International trades at $190 versus $104 (-45%).
Smoore International Holdings Ltd
6969.HK · HKD · Consumer Staples
-53%
upside to fair value
overvalued
PriceHK$8.89
Fair ValueHK$4.19
Quality61/100
Philip Morris International
PM · USD · Consumer Staples
-45%
upside to fair value
overvalued
Price$190
Fair Value$104
Quality79/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Smoore International Holdings LtdPhilip Morris International
Valuation
37.4×P/E (TTM)25.4×
10.80×P/S (TTM)7.13×
2.12×P/B—
30.8×EV/EBITDA18.1×
—PEG2.52×
—Dividend yield3.2%
—Dividend per share$5.76
Profitability
25%Net margin27%
-1%Operating margin36%
144%Return on equity—
51%Return on assets15%
Growth
16%Revenue growth (YoY)9%
5.5%Avg. growth/yr (3Y)8.6%
7.3%Avg. growth/yr (5Y)7.2%
Balance & size
$6BMarket cap$296B
mixedGrowth qualityhealthy

Philip Morris International leads: 3 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Smoore International Holdings Ltdof which business quality 55 · market factors 22 Philip Morris Internationalof which business quality 74 · market factors 70
ProfitabilityMargins and returns on capital today
33
76
Quality GrowthAre margins and returns improving?
58
63
CashflowEarnings quality: real cash, not paper profit
8
81
Fin. StrengthBalance sheet, leverage, solvency risk
96
62
InvestmentDisciplined investing over empire-building
80
85
Low VolatilityCalm price path (market factor)
36
86
MomentumPrice trend over the last 3–12 months (market factor)
21
57
52W MomentumDistance to the 52-week high (market factor)
6
76
Net IssuanceBuybacks instead of dilution
75
80

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Smoore International Holdings Ltd

DCF ModelsHK$4.07
Earnings-BasedHK$4.77
Dividend DiscountHK$3.96
MultiplesHK$3.63
Asset-BasedHK$2.36
Economic ProfitHK$2.67
Growth EarningsHK$5.96

17 of 17 models see the stock below the current price.

Philip Morris International

DCF Models$95.84
Earnings-Based$66.23
Dividend Discount$82.37
Multiples$115
Growth DCF$59.46
Economic Profit$71.82
Growth Earnings$122

22 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Smoore International Holdings Ltd
Bear HK$3.14Fair Value HK$4.19Bull HK$5.24
HK$8.89 = current price (white tick)
Philip Morris International
Bear $62.46Fair Value $104Bull $148
$190 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Smoore International Holdings Ltd · Consumer Staples

Quality score61 · above median
Fair value upside-53% · bottom 25%

Philip Morris International · Consumer Staples

Quality score79 · Top 25%
Fair value upside-45% · bottom 25%

Bottom line

As of Aug 11, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Smoore International Holdings Ltd trades at HK$8.89 versus a fair value of HK$4.19 (-53%), while Philip Morris International trades at $190 versus $104 (-45%).

Philip Morris International has the higher quality score (79/100).

See the full analysis →
Smoore International Holdings Ltd · Philip Morris International

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.