Smoore International Holdings (6969) Fair Value & Analysis
Consumer Defensive · HK · Market cap HK$46.3B
Fair value as of: Aug 6, 2026
From 17 valuation models · updated 4 days ago
Fair value updated Aug 6, 2026, revised from HK$4.16 to HK$4.19 (+0.7%) since Jul 2, 2026. Share price +16.5% over the past month.
A solid business, but screening 53% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (HK$5.24). The favourable scenario is already priced in.
- Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 6, 2026.
How to read this chart
60‑month range HK$4.52 – HK$62.13 · fair‑value band HK$3.14 – HK$5.24 · the HK$8.89 price screens above the HK$4.19 fair value. Dashed = 300-day average. As of Aug 6, 2026.
Analysis
Smoore International Holdings (6969) currently trades at HK$8.89, while our model-based Fair Value estimate is HK$4.19, implying the stock looks roughly 52.9% overvalued today. The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Smoore International Holdings generated revenue of HK$4.3B at a net margin of 25.1%. Revenue grew 16.4% year over year. It earns a return on equity of 144.2%. The balance sheet holds a net cash position of HK$5.2B. Fundamentals as of Aug 6, 2026
Our scenario range runs from HK$3.14 (bear case) to HK$5.24 (bull case); at HK$8.89, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 62% below its 52-week high and 29% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 4% fair-value upside, at -53%, 6969 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 17 models by family
Widest divergence: Growth Earnings (HK$5.96) versus Asset-Based (HK$2.36). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 6, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 22
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Smoore International Holdings Limited, an investment holding company, engages in the provision of vaping technology solutions. The company is involved in the research, design, and manufacture of vaping, heat-not-burn, atomization, and inhalation therapy products for tobacco companies, independent vaping brands, and other corporate clients.
Full company description
Smoore International Holdings Limited, an investment holding company, engages in the provision of vaping technology solutions. The company is involved in the research, design, and manufacture of vaping, heat-not-burn, atomization, and inhalation therapy products for tobacco companies, independent vaping brands, and other corporate clients. It also engages in the research, design, manufacturing, and sales of self-branded electronic vaping products and beauty atomization products. In addition, the company offers vaping solutions under the FEELM brand; vaping products under the VAPORESSO brand; and HTP atomization solutions under the METEX brand. Further, it is involved in the operation of supply chain services; research and development; and trustee activities. The company operates in Hong Kong, China, the United Kingdom, the United States, Mainland China, France, Japan, Croatia, the United Arab Emirates, and internationally. Smoore International Holdings Limited was founded in 2009 and is headquartered in Shenzhen, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Smoore International Holdings reported revenue of HK$14.3B in FY2025 versus HK$13.8B in FY2021, a compound +0.9%/yr. Reported net income was HK$1.1B in FY2025, compounding −33.0%/yr from FY2021.
of which total revenue +42.2 pp · buybacks/dilution +16.8 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
6969 screens 53% overvalued. Compare with Philip Morris International Inc →
Peer Group
Tobacco · 34 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Tobacco median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Tobacco stocks, each showing price versus our Fair Value estimate (as of Aug 6, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Philip Morris International Inc PM | $188.93 | $103.71 | -45% |
| British American Tobacco p.l.c. BTI | $60.02 | $61.14 | +2% |
| Altria Group MO | $68.44 | $81.81 | +20% |
| ITC Limited ITC | ₹281.75 | ₹282.04 | +0% |
| KT&G Corporation 033780 | 179,900 KRW | 119,073 KRW | -34% |
| PT Hanjaya Mandala Sampoerna Tbk, HMSP | 695.00 IDR | 1,193 IDR | +72% |
| Godfrey Phillips India Limited GODFRYPHLP | ₹2,337 | ₹1,194 | -49% |
| PT Gudang Garam Tbk, GGRM | 16,375 IDR | 16,988 IDR | +4% |
| TABAK TABAK | 18,480 CZK | 23,215 CZK | +26% |
| China Tobacco International (HK) Company 6055 | HK$23.00 | HK$24.09 | +5% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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