Smoore International Holdings Ltd (6969) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Smoore International Holdings Ltd HK$4.21, price HK$9.28, upside -54.6%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Smoore International Holdings Ltd
6969 · HKStretched ValuationStrong overvaluation with only moderate quality.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range HK$4.52 – HK$56.37 · fair‑value band HK$3.16 – HK$5.26 · the HK$9.28 price screens above the HK$4.21 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Smoore International Holdings Limited, an investment holding company, engages in the provision of vaping technology solutions. The company is involved in the research, design, and manufacture of vaping, heat-not-burn, atomization, and inhalation therapy products for tobacco companies, independent vaping brands, and other corporate clients.
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Smoore International Holdings Limited, an investment holding company, engages in the provision of vaping technology solutions. The company is involved in the research, design, and manufacture of vaping, heat-not-burn, atomization, and inhalation therapy products for tobacco companies, independent vaping brands, and other corporate clients. It also engages in the research, design, manufacturing, and sales of self-branded electronic vaping products and beauty atomization products. In addition, the company offers vaping solutions under the FEELM brand; vaping products under the VAPORESSO brand; and HTP atomization solutions under the METEX brand. Further, it is involved in the operation of supply chain services; research and development; and trustee activities. The company operates in Hong Kong, China, the United Kingdom, the United States, Mainland China, France, Japan, Croatia, the United Arab Emirates, and internationally. Smoore International Holdings Limited was founded in 2009 and is headquartered in Shenzhen, China.
Stock analysis
Smoore International Holdings Ltd (6969) currently trades at HK$9.28, while our model-based Fair Value estimate is HK$4.21, implying the stock looks roughly 120.4% overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of HK$5.78 per share, and 0 of the 17 models we run sit above the HK$9.28 price.
Bear case: the Asset-Based group reads lowest at HK$2.36, and 17 of the 17 models stay below the price. Evidence for this calculation is medium.
Scenario range: HK$3.16 (bear) to HK$5.26 (bull), the price of HK$9.28 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Smoore International Holdings Ltd reported revenue of 14.3B CNY in FY2025 versus 13.8B CNY in FY2021, a compound +0.9%/yr. Reported net income was 1.1B CNY in FY2025, compounding −33.0%/yr from FY2021.
Key figures
Market cap HK$57.7B (≈ $7.4B) · P/E ratio 46.7 · P/S ratio 3.48 · EPS (TTM) HK$0.1989 · Dividend yield 3.0% · Net margin 7.5% · Return on equity 144% · Return on assets (EBIT) 10.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 46% below its 52-week high and 32% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 24% fair-value upside, at −55%, 6969 screens richer than that median.
Fair Value models
All 17 models by family
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Set up alert →Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 34
Revenue & earnings trend
6969 screens 120% overvalued. Compare with Philip Morris International Inc →
Compare Smoore International Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Tobacco · 38 stocks
Valuation Multiplesvs Tobacco median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Tobacco stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Philip Morris International Inc PM | $191.50 | $112.99 | −41% |
| Altria Group MO | $68.95 | $81.81 | +19% |
| British American Tobacco p.l.c. BTI | $56.02 | $96.20 | +72% |
| ITC Limited ITC | ₹270.15 | ₹297.17 | +10% |
| KT&G Corporation 033780 | 174,300 KRW | 100,296 KRW | −42% |
| PT Hanjaya Mandala Sampoerna Tbk, HMSP | 645.00 IDR | 980.97 IDR | +52% |
| Godfrey Phillips India Limited GODFRYPHLP | ₹2,003 | ₹1,050 | −48% |
| TABAK TABAK | 18,480 CZK | 23,215 CZK | +26% |
| RLX Technology Inc RLX | $1.75 | $2.52 | +44% |
| China Tobacco International (HK) Company 6055 | HK$23.90 | HK$29.69 | +24% |
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Key figures of Smoore International Holdings Ltd
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