Both stocks run through our valuation models. Here is how Amazon.com (AMZN) and McDonald’s (MCD) compare, as of Aug 13, 2026.
As of Aug 13, 2026, Fair Value Calculator sees McDonald’s as the less overvalued of the two: Amazon.com trades at $272 versus a fair value of $128 (-53%), while McDonald’s trades at $274 versus $152 (-44%).
Amazon.com
AMZN · USD · Consumer Discretionary
-53%
upside to fair value
overvalued
Price$272
Fair Value$128
Quality54/100
McDonald’s
MCD · USD · Consumer Discretionary
-44%
upside to fair value
overvalued
Price$274
Fair Value$152
Quality68/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Amazon.comMcDonald’s
Valuation
29.3×P/E (TTM)22.6×
3.55×P/S (TTM)7.11×
6.42×P/B—
16.8×EV/EBITDA15.8×
1.41×PEG2.56×
—Dividend yield2.6%
—Dividend per share$7.26
Profitability
12%Net margin32%
13%Operating margin44%
24%Return on equity—
7%Return on assets14%
Growth
17%Revenue growth (YoY)9%
11.7%Avg. growth/yr (3Y)5.1%
13.2%Avg. growth/yr (5Y)7.0%
Balance & size
0.16×Debt / equity—
$2.6TMarket cap$195B
expensiveGrowth qualityhealthy
Even match: 5 to 5 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Amazon.comof which business quality 55 · market factors 56McDonald’sof which business quality 65 · market factors 47
ProfitabilityMargins and returns on capital today
65
64
Quality GrowthAre margins and returns improving?
52
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
3
57
Low VolatilityCalm price path (market factor)
42
97
MomentumPrice trend over the last 3–12 months (market factor)
54
30
52W MomentumDistance to the 52-week high (market factor)
75
18
Net IssuanceBuybacks instead of dilution
66
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Amazon.com
DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239
23 of 24 models see the stock below the current price.
McDonald’s
DCF Models$117
Earnings-Based$102
Dividend Discount$98.39
Multiples$225
Growth DCF$58.72
Economic Profit$113
Growth Earnings$209
21 of 21 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Amazon.com
Bear $70.59Fair Value $128Bull $221
$272 = current price (white tick)
McDonald’s
Bear $101Fair Value $152Bull $238
$274 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Amazon.com · Consumer Discretionary
Quality score54 · above median
Fair value upside-53% · bottom 25%
McDonald’s · Consumer Discretionary
Quality score68 · Top 25%
Fair value upside-44% · below median
Bottom line
As of Aug 13, 2026, Fair Value Calculator sees McDonald’s as the less overvalued of the two: Amazon.com trades at $272 versus a fair value of $128 (-53%), while McDonald’s trades at $274 versus $152 (-44%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
