Both stocks run through our valuation models. Here is how Amazon.com (AMZN) and Starbucks (SBUX) compare, as of Aug 21, 2026.
As of Aug 21, 2026, Fair Value Calculator sees Starbucks as the less overvalued of the two: Amazon.com trades at $260 versus a fair value of $128 (-51%), while Starbucks trades at $104 versus $56.43 (-46%).
Amazon.com
AMZN · USD · Consumer Discretionary
-51%
upside to fair value
overvalued
Price$260
Fair Value$128
Quality54/100
Starbucks
SBUX · USD · Consumer Discretionary
-46%
upside to fair value
overvalued
Price$104
Fair Value$56.43
Quality57/100
Get comparisons like this free by email every month: the most undervalued quality stocks.
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Amazon.comStarbucks
Valuation
29.3×P/E (TTM)80.5×
3.55×P/S (TTM)3.13×
6.42×P/B—
16.8×EV/EBITDA24.4×
1.41×PEG1.29×
—Dividend yield2.4%
—Dividend per share$2.47
Profitability
12%Net margin4%
13%Operating margin8%
24%Return on equity—
7%Return on assets7%
Growth
17%Revenue growth (YoY)9%
11.7%Avg. growth/yr (3Y)4.9%
13.2%Avg. growth/yr (5Y)9.6%
Balance & size
0.16×Debt / equity—
$2.6TMarket cap$120B
expensiveGrowth qualityhealthy
Amazon.com leads: 7 to 3 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Amazon.comof which business quality 55 · market factors 53Starbucksof which business quality 56 · market factors 60
ProfitabilityMargins and returns on capital today
65
54
Quality GrowthAre margins and returns improving?
52
21
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
3
77
Low VolatilityCalm price path (market factor)
42
68
MomentumPrice trend over the last 3–12 months (market factor)
54
49
52W MomentumDistance to the 52-week high (market factor)
63
68
Net IssuanceBuybacks instead of dilution
66
83
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Amazon.com
DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239
23 of 24 models see the stock below the current price.
Starbucks
DCF Models$37.81
Earnings-Based$19.71
Dividend Discount$42.79
Multiples$35.83
Growth DCF$38.33
Economic Profit$15.59
Growth Earnings$31.99
23 of 23 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Amazon.com
Bear $69.09Fair Value $128Bull $209
$260 = current price (white tick)
Starbucks
Bear $34.48Fair Value $56.43Bull $70.55
$104 = current price (white tick)
Compare two other stocks
Tap a field and type again, ticker or company name.
Free, no sign-up
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Amazon.com · Consumer Discretionary
Quality score54 · below median
Fair value upside-51% · bottom 25%
Starbucks · Consumer Discretionary
Quality score57 · above median
Fair value upside-46% · below median
Bottom line
As of Aug 21, 2026, Fair Value Calculator sees Starbucks as the less overvalued of the two: Amazon.com trades at $260 versus a fair value of $128 (-51%), while Starbucks trades at $104 versus $56.43 (-46%).
Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.
A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
