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STOCK COMPARISON

Amazon.com vs DUG Foodtech AB (publ): Fair Value & Quality

Both stocks run through our valuation models. Here is how Amazon.com (AMZN) and DUG Foodtech AB (publ) (VUXEN) compare, as of Sep 15, 2026.

As of Sep 15, 2026, Fair Value Calculator sees Amazon.com as the less overvalued of the two: Amazon.com trades at $254 versus a fair value of $128 (-50%), while DUG Foodtech AB (publ) trades at SEK 26.80 versus SEK 3.66 (-86%).
Amazon.com
AMZN · USD · Consumer Discretionary
-50%
upside to fair value
overvalued
Price$254
Fair Value$128
Quality54/100
DUG Foodtech AB (publ)
VUXEN.ST · SEK · Consumer Staples
-86%
upside to fair value
overvalued
PriceSEK 26.80
Fair ValueSEK 3.66
Quality59/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Amazon.comDUG Foodtech AB (publ)
Valuation
29.3×P/E (TTM)19.9×
3.55×P/S (TTM)1.17×
6.42×P/B4.45×
16.8×EV/EBITDA12.0×
1.41×PEG—
−49.6%Fair value upside−86.3%
—Dividend yield1.1%
Profitability
13%Operating margin8%
1.90×EBIT margin trend (5Y)0.33×
24%Return on equity15%
7%Return on assets8%
Growth
17%Revenue growth (YoY)23%
11.7%Avg. growth/yr (3Y)12.8%
13.2%Avg. growth/yr (5Y)13.8%
+27.7%Value creation/yr−14.6%
Balance & size
35.2×Interest coverage (EBIT/interest)4.7×
0.16×Debt / equity0.11×
$2.6TMarket cap$30M
expensiveGrowth qualitymixed
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Even match: 5 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Amazon.comof which business quality 55 · market factors 53 DUG Foodtech AB (publ)of which business quality 60 · market factors 87
ProfitabilityMargins and returns on capital today
65
53
Quality GrowthAre margins and returns improving?
52
60
CashflowEarnings quality: real cash, not paper profit
44
68
Fin. StrengthBalance sheet, leverage, solvency risk
80
62
InvestmentDisciplined investing over empire-building
3
53
Low VolatilityCalm price path (market factor)
42
55
MomentumPrice trend over the last 3–12 months (market factor)
58
100
52W MomentumDistance to the 52-week high (market factor)
57
100
Net IssuanceShare count: buybacks or dilution?
66
62

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAmazon.comPrice $254DUG Foodtech AB (publ)Price SEK 26.80
DCF Models-39%below the price$155-56%below the priceSEK 11.79
Earnings-Based-27%below the price$184-91%below the priceSEK 2.46
Multiples-49%below the price$129-81%below the priceSEK 5.04
Asset-Based-90%below the price$25.60-86%below the priceSEK 3.87
Growth DCF-73%below the price$69.38-49%below the priceSEK 13.76
Economic Profit-64%below the price$90.56-87%below the priceSEK 3.44
Growth Earnings-6%close to the price$239-90%below the priceSEK 2.69
Minimum-90%below the price$25.60-91%below the priceSEK 2.46
Maximum-6%close to the price$239-49%below the priceSEK 13.76
Median-49%below the price$129-86%below the priceSEK 3.87
Geometric mean-59%below the price$105-82%below the priceSEK 4.94

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Amazon.com: 23 of 24 models see the stock below the current price.

DUG Foodtech AB (publ): 24 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Amazon.com
Price $254
Fair Value $128
Bear $69.09Bull $209
DUG Foodtech AB (publ)
Price SEK 26.80
Fair Value SEK 3.66
Bear SEK 3.66Bull SEK 4.26

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Amazon.com · Consumer Discretionary

Quality score54 · above median
Fair value upside-50% · bottom 25%

DUG Foodtech AB (publ) · Consumer Staples

Quality score59 · above median
Fair value upside-86% · bottom 25%

Bottom line

As of Sep 15, 2026, Fair Value Calculator sees Amazon.com as the less overvalued of the two: Amazon.com trades at $254 versus a fair value of $128 (-50%), while DUG Foodtech AB (publ) trades at SEK 26.80 versus SEK 3.66 (-86%).

DUG Foodtech AB (publ) has the higher quality score (59/100).

See the full analysis →
Amazon.com · DUG Foodtech AB (publ)

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.